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When Balikbayan Store launched, Michelle Guinto had a problem.
She had worked tirelessly to create a platform that connects Filipino buyers and sellers, but after onboarding some merchants, she needed to get some customers quickly.
Michelle turned to social media and used her infectious personality to gain some traction.
Watch the story of Balikbayan and read her 5 tips to small business social media success in the comments.
Ready to conquer your local market? 🌟
Let Globi Media's expertise guide you to local stardom! 📈
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Business Analyst | Data Analyst | Power BI & Excel Specialist | Digital Marketing Consultant | Project Management Professional | Driving Business Growth Through Data-Driven Insights
Win Naija Market Series: Day 9 The Magic of Emotional Marketing
Welcome to Day 9 of the Win Naija Market Series! Today, we’ll explore a secret weapon in selling to Nigerians: emotions. Nigerians buy with their hearts, not just their wallets. If your product connects emotionally, you’ll not only sell you’ll win loyalty.
Why Emotions Matter
1. Trust: People buy from brands they feel connected to.
2. Cultural Pride: Tapping into Nigerian culture creates a sense of belonging.
3. Relatability: Products that speak to customers' personal experiences feel more meaningful.
How to Use Emotional Marketing
1. Tell Stories: Share relatable stories about how your product solves problems.
2. Celebrate Nigerian Values: Highlight themes like resilience, family, and community.
3. Show Empathy: Address customers’ pain points with care and understanding.
Example: Selling Kitchen Appliances
Instead of just saying, “Buy this blender,” say, “Make fresh, healthy meals for your family faster.” Show a mother blending ingredients for her children’s favorite meal.
For Data Analysts
1. Analyze Feedback: Identify what customers love about your product and highlight it emotionally.
2. Track Engagement: Measure how emotional campaigns perform versus generic ones.
3. Segment Audiences: Personalize emotional messages for different customer groups.
Review your marketing materials. Are you selling features or feelings? Adjust to speak to your customers’ hearts.
Stay tuned for Day 10: Building Credibility Through Transparency, where we’ll discuss how honesty helps you win in the Nigerian market.
#WinNaijaMarketSeries#Day9#EmotionalMarketing#NigerianMarket#CustomerConnection#MarketingTips
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In the world of e-commerce, the story of an entrepreneur starting with a modest Instagram store and eventually achieving sales in the hundreds of millions is nothing short of inspirational. Here's a brief summary of their journey and the strategies that led to their success:
Starting Small: The entrepreneur began with an Instagram store, facing initial challenges in gaining followers. A pivotal decision was made to purchase an established store, setting the stage for significant growth.
Challenges in E-commerce: Selecting the right product is crucial. The entrepreneur chose bathrobes and towels, daily use items, and introduced them to the market with a unique twist. Their sales in 2023 exceeded 200 million Riyals from these products alone.
Cost-effective Marketing: Initially, the marketing strategy was to leverage personal networks and distribute products to family and friends for feedback, creating word-of-mouth momentum. This grassroots approach was effective before transitioning to more traditional e-commerce marketing strategies.
Customer-centric Product Development: Listening closely to customer feedback has been key in product development, ensuring that the products meet the actual needs and preferences of the target market.
Revenue and Expansion: By the end of the story, the business's annual revenue ranged between 250 to 300 million, a testament to the success of their strategies and the market demand for their products.
I admired several aspects of the entrepreneur's journey, particularly how he meticulously calculated everything and made well-thought-out decisions before leaving his job. The most inspiring aspect for me was how Allah's guidance was evident at crucial moments, such as when his friend mentioned that he was going to the Emirates. This serves as a significant reminder that when we do our best, Allah will guide us to what is best for us.
#BusinessGrowth#EcommerceSuccess#Entrepreneurship#StartupJourney#MarketingStrategies
Seth Godin:
$50M in net worth
19+ books
How does he do it?
Consistency in messaging.
Knowing your audience deeply.
Creating a unique visual identity.
Imitate the practice.
The results will follow.
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🚨| Video content expert
📈| Helping service-based entrepreneurs scale with uniquely edited videos and systems that turn viewers into high ticket clients
How I helped a client generate £36K in 30 days using the founder story method
Let me share something powerful:
people don't just buy what you do
they buy why you do it.
I witnessed this firsthand with Chioma,
a brilliant entrepreneur who transformed her struggle to find African groceries in the UK
into a thriving online grocery business
Here's how we turned her founder story into a TikTok sensation using three core principles:
1. Personal Brand Integration 🎯
Instead of launching with just product photos,
we led with Chioma's authentic journey:
↳ Her frustration cooking jollof rice with substitute ingredients
↳ Weekly 3-hour trips to find African groceries
↳ That moment she realized thousands shared her problem
Her vulnerability?
Pure gold.
People weren't just following a business
they were joining Chioma's mission to make African cuisine accessible across the UK.
2. VLOGS and SLOGS Strategy 📱
We created content that resonated deeply with her target audience:
↳ VLOGS: 60-second clips sharing the day in the Life of a self funded founder
Trying to build a unique solution in a market that needed it
↳ SLOGS: behind the scene tips
Shared to her stories helped us build more engaged core audience
↳ Behind-the-scenes glimpses of sourcing trips and vendor relationships in African markets
The authenticity was magnetic.
Each piece educated while entertaining,
building a community hungry for more.
3. Chaos Harvesting Method 🌪️
We turned every challenge into content gold:
↳ Filmed the struggle of her first shipment delay (went viral with 500K views)
↳ Shared how her mother hated the idea of her daughter with a law degree
Starting an African grocery store (went viral 600k views)
↳ Documented late-night packaging sessions
And travel to vendors.
The raw humanity of these moments?
Absolutely unmatched.
The Results? In just 30 days:
→ 20,000 new TikTok followers
→ 5,000 email list sign-ups
→ £36,000 in direct revenue on week of launch
But the real win?
Chioma's not just selling groceries—
she's building bridges to home for thousands of Africans in the UK,
one ingredient at a time..
#FounderStory#videomarketing#AfricanBusiness#StartupSuccess#AuthenticMarketing
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PPS: I help visionaries scale with unique video content strategies. Follow for daily tips
Michelle's social media tips: https://muqasama.tabby.ai/balikbayan/