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Here's the brutal truth: your event data might be lazy. Counting registrations? That's great. Tracking attendance? Also great. But if you're not tying that data to revenue, what's the point? Combining event-level data with revenue-level data will give you important insights for future events — and an accurate look at event ROI. Learn how to access and use this data: https://lnkd.in/gmYcM-CN #EventROI #EventManagement #EventProfs #EventTech #EventMarketing

Beyond Attendance: Two Types of Data You Need to Boost Event ROI | A Swoogo Guide

Beyond Attendance: Two Types of Data You Need to Boost Event ROI | A Swoogo Guide

swoogo.events

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