Transforming Luxury: Swarovski's Journey with Alexis Nasard In an insightful interview with IMD’s Professor of Strategy and Organizational Innovation Prof. Stéphane J.G. Girod, Swarovski CEO Alexis Nasard shares his vision and leadership strategies that have redefined the brand into a modern 'pop luxury' icon. From innovative product segmentation to embracing cultural relevance, the LUXignite strategy has not only driven profitability but also helped build strong brand desirability. Discover how our collective leadership is shaping the future of luxury, emphasizing true value, customer-centricity, and strategic agility. Dive into the full story to learn more about the transformative journey of Swarovski: https://swarovs.ki/XBxD #Swarovski #Leadership #Luxury #BusinessStrategy #IMDImpact #IbyIMD
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Inspirierend!
Great interview Alexis. All the best for 2025
Executive Director at Watch & Jewellery Initiative 2030
3dAlexis Nasard congrats to you and the team for such an inspiring leadership! We are proud to have SWAROVSKI as an active member of Watch & Jewellery Initiative 2030 !