Supersocial Inc.’s Post

#Roblox has made a bold move by hiring Louqman Parampath, a two-decade ad tech veteran and former Roku exec, to lead its advertising and commerce product development. Why this matters: 🎯 Roblox's advertising evolution: Started testing video ads in 2023. Now offers digital billboards, search ads, and integrated experiences. Positioned as the go-to platform for marketers targeting Gen Z, a group making up half of Roblox's 89M daily active users. 📈 49% Growth in brand activity: Brands like Warner Bros Discovery have already tapped into this, creating custom experiences like the Beetlejuice game, which attracted over 25M visits. ✨ A Game-changer for developers: "It opened a whole new revenue stream for developers. Studios like my own (Supersocial Inc.), in integrating advertising into our games and using that to increase revenue and monetization," said Yonatan Raz-Fridman, founder of Roblox development platform Supersocial. Roblox is building an ecosystem that empowers developers to thrive while offering brands a unique way to connect with the next generation of consumers. 🔮 Looking Ahead: Roblox expects advertising to become a significant contributor to revenue by 2025 or 2026. cc Stephanie Latham Zaheer Kachwala #Roblox #GamingIndustry #Advertising #Innovation #GenZ https://lnkd.in/g_nQK9HZ