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Shaping culture and connecting communities with entertainment and gaming.

"Everything you can imagine is real." - Pablo Picasso Imagination drives innovation at E.L.F. BEAUTY. As the fastest-growing beauty brand in the world, we don't just accept business as usual – we imagine what could be. Imagine the possibilities when the world's fastest-growing #beauty brand partners with award-winning #toy maker Moose Toys. This month, that imagination became reality as we launched a groundbreaking collaboration between e.l.f. Beauty and XOX Kweenies in e.l.f. UP! experience on Roblox. Play it here: https://lnkd.in/geZdsCQD The results speak for themselves: ⭐️ 10,000 UGC items redeemed, ranking in our top 3 all-time launches ⭐️ #1 positivity rating for branded experiences on Roblox ⭐️ 17M+ visits to e.l.f. UP! Proud of our teams and partners for bringing this vision to life. A huge shout out to Kory Marchisotto and Patrick O'Keefe for their leadership; Mallory Van Laeken and Katherine Resto at Moose Toys; Bobby DiGiacomo, Parker B., and Marlon Castillo at Gamefam; Brad Timmins, Nich Richardson, David Haddad, Ben Mercer, Air Choi at eGEN; Yonatan Raz-Fridman, Collin Spratlin, Patrick Petersen, River Prochaska, and Ana A. Supersocial Inc. A special thanks to Jennifer Wiener for connecting the dots. When beauty meets #gaming meets #collectibles, magic happens. Imagine what's next. Share your thoughts below. 👇 #Innovation #Leadership #Immersive

e.l.f UP! Tycoon [NEW UGC]

e.l.f UP! Tycoon [NEW UGC]

roblox.com

Yonatan Raz-Fridman

CEO & founder at Supersocial | 2D is Dead. Long Live the 3D Internet

1mo

Fantastic work all around 👏

Jennifer Wiener

SVP Solar, Hello Sunshine

1mo

Love the constant innovation with the clear focus on driving value to your consumers! ❤️❤️❤️

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