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Many folks have been wondering who is Infinite Reality. I hosted Liam Broza, their chief innovation officer, on my pod, and we dived into their vision for a web-enabled metaverse. Three Key Takeaways: 1/ The Web as the Metaverse's Future: Infinite Reality champions the Web as the prime candidate for developing the metaverse due to its accessibility and scalability. Unlike conventional app-based platforms that impose restrictions and costs, the web offers a more open, viral pathway to engage users directly without intermediaries. By using web-native technologies, Infinite Reality is providing creators with a direct avenue to their audience. 2/ Generative AI's Role in Content Creation: Content is pivotal for the metaverse expansion, and Liam highlights the importance of generative AI in bridging the content gap, especially in 3D. Infinite Reality is exploring various generative models—from text to 3D—to accelerate content creation, enabling brands and developers to effortlessly transform ideas into immersive realities. 3/ The Promise of Immersive E-Commerce: Infinite Reality is keen on revolutionizing e-commerce through immersive experiences. By integrating AI-driven interactions and augmented reality, they seek to replicate the benefits of in-store shopping in a digital setting. This approach not only enhances product discovery but also personalizes the shopping journey, making complex buying decisions more intuitive and engaging for the consumer. Check the full episode and notes: https://lnkd.in/g9JwigxC
