Sunil Bajaj’s Post

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Senior Writer / Analyst Contagious

The ability of brands to make people laugh was in the spotlight more this year at the Cannes Lions International Festival of Creativity than ever before. Not just because as humans we're yearning for work that lightens the mood and gives us a break from the constant reminders of just how shit everything is right now, but because the festival added 'Use of Humour' to the Culture & Context subcategory across all Lions of the festival. So, I was paying extra close attention to the work that cut through to our collective funny bones... and I want to single one out in particular. As the Monday night awards were being dished out for the Audio & Radio Lions category, there was one entry that was played in the Lumière theatre that had the whole audience in stitches - Otter for Sandoz Deutschland. I really don't want to spoil the gag, as it's really worth experiencing for yourself - so please check it out on the creative's website here: https://lnkd.in/gXgYsQUg But a huge shout out to the junior creatives (Nidhi Shah & Rag Brahmbhatt) behind this work, two impressive Miami Ad School Europe students looking for their first permanent start in the industry. So, do please reach out via their website if you want two genuinely talented funny people joining your creative wings. #Lions #Humour #Creativity #Advertising #Radio #Audio

Could it be this easy?

Could it be this easy?

ragbrahmbhatt.com

Thank you so much for sharing! We are still not over the whole Cannes experience :)

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