Straits42 Group’s Post

The media-for-equity model, where media companies provide #advertising in exchange for #equity in #startups, is seeing increased interest among consumer-focused startups aiming to scale. Diana Florescu, CEO of mediaforgrowth (MFG), notes a significant surge in activity over the past five years, with more funds and media companies entering the space. Several new funds have launched recently, such as the $50 million Mercurius Media Capital fund in the U.S. backed by Sinclair Inc. and TelevisaUnivision, and regional players like GMPVC German Media Pool and #Australia's Scaleup Mediafund. Vinay Solanki of Channel 4 Ventures, the media-for-equity arm of the UK television channel, points out that how such units are set up within a company also matters: without strategic alignment between the CFO and business units, especially sales and advertising, many funds have shuttered within a year. Media-for-equity deals have also facilitated entry into new markets. Global companies like Uber and Airbnb have used this model to expand into regions like #India. Article by Robert Lavine for Global Corporate Venturing. Read more at the link below. Follow Straits42 Group now for more curated insights! https://lnkd.in/gN4fhfW7

“There is a surge of activity” – why media for equity is on the rise

“There is a surge of activity” – why media for equity is on the rise

straits42.com

If you're interested in media for equity, we're holding a free webinar on Sept 11 on that exact topic: https://www.linkedin.com/events/mediaforequity-whyitcanworkfory7228799503280025601/

Kelvin Tan

Global Trade, Investments & Emerging Markets Leader

3mo
Like
Reply
See more comments

To view or add a comment, sign in

Explore topics