The media-for-equity model, where media companies provide #advertising in exchange for #equity in #startups, is seeing increased interest among consumer-focused startups aiming to scale. Diana Florescu, CEO of mediaforgrowth (MFG), notes a significant surge in activity over the past five years, with more funds and media companies entering the space. Several new funds have launched recently, such as the $50 million Mercurius Media Capital fund in the U.S. backed by Sinclair Inc. and TelevisaUnivision, and regional players like GMPVC German Media Pool and #Australia's Scaleup Mediafund. Vinay Solanki of Channel 4 Ventures, the media-for-equity arm of the UK television channel, points out that how such units are set up within a company also matters: without strategic alignment between the CFO and business units, especially sales and advertising, many funds have shuttered within a year. Media-for-equity deals have also facilitated entry into new markets. Global companies like Uber and Airbnb have used this model to expand into regions like #India. Article by Robert Lavine for Global Corporate Venturing. Read more at the link below. Follow Straits42 Group now for more curated insights! https://lnkd.in/gN4fhfW7
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Embarking on a startup venture is a high-risk journey filled with high hopes and bold expectations. To leave the safety of the shore and set sail into the unknown, you need to transform your ideas and limited resources into an ocean-going vessel capable of reaching horizons beyond imagination. Without industry experience, expertise, and guidance, the vast majority of startups struggle to stay afloat. That’s why we founded aah.Ventures — to build brilliant AI-driven MarTech businesses in the Consumer, FMCG, and Retail space — that reach their destinations faster and with significantly less risk. Our venture studio model provides startups with access to world-class expertise and resources, strategic industry connections, initial funding, and operational support; all of which enhance credibility and dramatically increase the startup's chances of success. For investors, our venture studio model delivers impressive returns: an average 3.3x ROI, 72% of our startups securing Series A funding, and exit rates 33% faster than traditional self-funded startups. For downstream client businesses, the innovative solutions we develop propel growth and provide them with a competitive edge in their marketplace. Join us as a co-founder or investor as we navigate these shark-infested digital waters together, transforming bold ideas into successful MarTech ventures. To learn more about us, visit our website: www.aah.ventures #aahVentures #venturestudio #MarTech #Brand #Consumer #FMCG #Retail
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𝐍𝐚𝐯𝐢𝐠𝐚𝐭𝐢𝐧𝐠 𝐭𝐡𝐞 𝐒𝐭𝐨𝐫𝐦: 𝐇𝐨𝐰 𝐒𝐭𝐚𝐫𝐭𝐮𝐩𝐬 𝐂𝐚𝐧 𝐓𝐡𝐫𝐢𝐯𝐞 𝐀𝐦𝐢𝐝 𝐑𝐞𝐜𝐞𝐬𝐬𝐢𝐨𝐧 𝐂𝐡𝐚𝐥𝐥𝐞𝐧𝐠𝐞𝐬 𝐰𝐢𝐭𝐡 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 𝐃𝐢𝐠𝐢𝐭𝐚𝐥 𝐒𝐮𝐩𝐩𝐨𝐫𝐭 Today’s economic challenges can be tough for #startups, but it also presents unique opportunities to sharpen strategies, optimize processes, and build stronger brands. Our latest blog [https://bit.ly/3AzlQ8J] dives into how startups can leverage strategic digital support to not just survive, but thrive, even in uncertain times with sales funnel optimization for brand resilience. Spiderweb Studio #StartupInsights #DigitalStrategy #BusinessResilience
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🗣 Announcing our next #Cashwalk Premium Partner: SevenAccelerator As part of ProSiebenSat.1 Media SE, SevenAccelerator is dedicated to supporting promising early-stage startups in the DACH region. They provide expert guidance, media exposure, and operational support to help you become a category leader. In their words..... SevenAccelerator: START. SCALE. SUCCEED. We are one of the leading accelerator programs in Germany and Austria with more than 30 early-stage consumer-driven companies in our portfolio. We provide you with media convertibles, tailored media deals and our full expertise to boost your brand awareness and accelerate your growth. We invest premium TV and digital media into ambitious, scalable B2C startups with mass market-ready products and services which want to take the next big leap on their growth journey. 3 compelling reasons SevenAccelerator is the right investor for your startup: 1️⃣ SevenAccelerator offers startups access to the full premium, 360° media reach of ProSiebenSat.1 Media SE. Our integrated network of premium TV channels, streaming, digital video and podcasts as well as influencers allows you to reach every target group with scale. 2️⃣ Early stage startups benefit from our holistic services and expertise including campaign creation/planning/optimization, consulting and mentoring on all media and creative matters: from spot testing to introductions to experienced production agencies. 3️⃣ Companies can accelerate their growth through our unique investment approach and profit from our cash-free and flexible media convertible deal construct. This allows you to boost your company valuation and minimize the equity that needs to be issued in the future. 3 things that grab our attention in a startup: 1️⃣ Passionate founders who truly believe in their product/service and focus on delivering added value to consumers. 2️⃣ Heterogeneous teams with diverse professional experience and industry expertise who are open to questioning their own decisions. 3️⃣ And foremost attractive, highly digital and scalable B2C business models in GAS (Germany, Austria, Switzerland) which address a mass market and benefit from long-term TV brand building effects. ........ Increase your funding chances. Build lasting connections - no matter the event. Connect with SevenAccelerator today !! ....... #Cashwalk#SevenAccelerator #invest #entrepreneur #funding #vc #pitchevent #premiumpartner #investment #startup #scale
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Great interview with Inex One | The Insights Marketplace highlighting different types of startup journeys 🚀 “In the last two years, it’s really just exploded. This year we expect a turnover well over 100 million SEK, definitely with bottom line profitability,” says co-founder Max Friberg 💸 Inex One is a marketplace for expert networks and surveys. The company was admitted to SSE Business Lab in 2018 and helps companies save time, reduce costs, and get superior access to insights. What sets Inex One apart from other startups is their commitment to building their company without relying on external funding. Since raising a round of 27 million SEK in 2021, the company hasn’t taken on any more investments. ”Our focus is building a sustainable and long-term business without relying on large amounts of venture capital,” says Max. 🔗 Read the interview in Breakit: https://lnkd.in/dtdAbSpZ
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🚀 Exciting times in the venture capital world as we witness a significant surge in investments within the creator economy! 💡 Startups focused on empowering creators are attracting more attention and capital than ever before. With the rise of digital platforms, content creators have become pivotal in shaping digital culture and driving consumer engagement. By harnessing the power of technology and innovation, creator-focused startups offer tools and resources that help creators to monetize their passions, expand their reach, and build sustainable careers. 💼 As investors, our role is to identify and support these game-changers that are not only capitalizing on current trends but are also paving the way for a more inclusive and diverse creator landscape. The potential is limitless, and the time to invest is now! ⏳ We are thrilled to be part of this journey and can't wait to see how these startups will revolutionize the creator industry. Let's fuel the dreams of creators together! 🌟 #VentureCapital #CreatorEconomy #StartupInvestment #DigitalInnovation #ContentCreation #Entrepreneurship #InclusiveGrowth #TechTrends
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In today’s hyper-competitive startup landscape, having a great product is not always enough. With new ideas emerging every day and consumers bombarded with a constant stream of information, the market is more saturated than ever 💣 In this article, Clara Armand-Delille founder of ThirdEyeMedia highlights why VCs should consider brand storytelling as a strategic priority for their portfolio companies’ success. Don't just focus on growth metrics—help your startups craft powerful narratives that can drive growth and long-term success. 🌟 https://lnkd.in/dtdhup9v
Why venture capitalists should care about their portfolio companies' brand stories | EU-Startups
https://www.eu-startups.com
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UPD: Estonian Change Ventures also participated in Modash’s latest funding round. Although the exact amount contributed by Change Ventures in this round remains undisclosed, the firm secured additional capital via a special-purpose vehicle (SPV) to support the investment. In 2022, Change Ventures invested in Modash through its Fund II, which had typical investments ranging between €100K and €750K. #Tallinn-based tool for searching influencers Modash has raised €11M in Series A. Dutch VC henQ led the round, with participation from some existing investors. Founded in 2018 by #Canadian Avery Schrader and #Estonian Hendry Sadrak, Modash has developed an AI-powered platform that connects brands with content creators. The company has a database of more than 200M profiles of creators around the world, each with more than 1K followers across Instagram, YouTube, and TikTok. The platform allows brands to apply filters when searching for the right influencer and audience. These include filters based on influencer attributes (location, follower count, engagement rate, language, bio keywords, hashtags, and more) and audience demographics (location, gender, interests, and fake follower detection). The platform also provides insights into influencers' engagement rates, fake follower counts, audience demographics, recent posts, lookalike profiles, and history of sponsored content. Modash's clients include more than 1.5K B2C brands, including Google, Wolt (Doordash), Bolt, Adoreme, NordVPN, and others. The platform has a strong presence in the US and Canada, where it has 700 customers. Modash employs 60 people. The startup will use the investment to enhance integrations for e-commerce businesses, develop new methods to compensate creators internationally and expand its teams their teams across North America. All about Baltic startups and VC https://www.balticvc.com/ #Estonia #Tallinn #startup #startups #tech #technology #technologies #TechnologyNews #TechNews #Deal #Deals #investment #VentureCapital #VC #martech #AI #ArtificialIntelligence
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Is innovation a buzzword or the backbone of your business strategy? In a competitive market, it's easy to slap 'innovation' on every pitch deck and press "send." But are we really integrating the idea of innovation into our ventures as more than just a buzzword? True innovation requires risk-taking, a commitment to experimentation, and, most importantly, a willingness to fail (beautifully). Venture studios are at the forefront of turning innovative ideas into scalable businesses. By combining resources with creativity and strategic support, they're proving that with the right ecosystem, startups can not only survive but thrive. Yet, the journey isn't just about launching; it's about learning from each iteration and pivoting with purpose.
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Remember: the hype cycle is a marketing construct, not a product one. Churn is part of the natural course. Investors who invested and companies who raised money off headlines rather than real innovation are going to lose out, bust up, and fail. Hang in there, buckaroos. Once the marketing is over and the real companies, products, and technology, are all that's left behind... that's when the real fun begins. #startups #peoplefirst
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💼 𝐄𝐱𝐜𝐢𝐭𝐢𝐧𝐠 𝐀𝐧𝐧𝐨𝐮𝐧𝐜𝐞𝐦𝐞𝐧𝐭: 𝐋𝐚𝐮𝐧𝐜𝐡𝐢𝐧𝐠 Auxin Growth Ventures - Auxin.vc! 🚀 𝐇𝐞𝐲 𝐋𝐢𝐧𝐤𝐞𝐝𝐈𝐧 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲! I'm thrilled to announce the official launch of Auxin Growth Ventures - Auxin.vc on LinkedIn! 🎉✨ As a newly established venture capital firm, we're dedicated to supporting innovative startups and entrepreneurs on their journey to success. Our mission is to identify, invest in, and nurture groundbreaking ideas that have the potential to shape the future of various industries. 💡💼 𝐇𝐞𝐫𝐞'𝐬 𝐰𝐡𝐚𝐭 𝐲𝐨𝐮 𝐜𝐚𝐧 𝐞𝐱𝐩𝐞𝐜𝐭 𝐟𝐫𝐨𝐦 𝐮𝐬: 🔹 Strategic Investments 🔹 Hands-On Support 🔹 Focus on Innovation We're excited to connect with fellow entrepreneurs, investors, and industry leaders on LinkedIn to share insights, collaborate on opportunities, and drive innovation forward together. Follow us to stay updated on our latest investments, news, and insights. Here's to an exciting journey ahead! #VentureCapital #StartupInvesting #Innovation #LinkedInLaunch #AuxinVentures
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If you're interested in media for equity, we're holding a free webinar on Sept 11 on that exact topic: https://www.linkedin.com/events/mediaforequity-whyitcanworkfory7228799503280025601/