StickerYou’s Post

BETTER? OR NOT! - "Beautiful" design... @Rudy Sanchez at Dieline got our attention this week with his recent headline: “Inflation, greenflation, shrinkflation—whatever you want to call it. With the introduction of Target's new private label brand dealworthy, the big box retailer is focusing less on "beautiful" design and more on grabbing the attention of cash-strapped consumers.” The link to his article is the comments below and the image above is from the Dieline too. It’s a great article. We know headlines should be provocative but we want to geek out on the idea a little... Is grabbing the attention of consumers, of any type, the primary goal of packaging design and how then does the beauty of the pack relate to the target? What do you think? #betterornot

Don't underestimate the power of packaging!... The humble Ritz-Paris Le Comptoir cheese and ham sandwich is a prime example…. Their packaging elevates the experience, turning a simple lunch into a luxurious moment. Great packaging design can truly add a touch of class to any product. Packaging can be everything! It's a silent salesperson on the shelf, a billboard for your brand, and an extension of your product's story.  It can create a sense of occasion, build brand loyalty, and even influence purchasing decisions. #innovation #packaging #marketing

🧝♀️ Do not underestimate the magic of Product Packaging—it's like the superhero cape your product didn't know it needed! 🧝♂️ 📈 Packaging does so much more than just hold your product, it’s a game-changer! It boosts your brand identity, enhances the user experience, promotes sustainability and drives sales. 💰 Investing in stylish, functional, and eco-friendly packaging is key to thriving in today’s competitive market. 💞 First Impressions really do matter. Packaging is often the first interaction with your customers. Make a lasting first impression with your packaging! Remember, your packaging is a mirror of your brand. Consistent and cohesive design builds brand recognition and loyalty, showcasing your brand’s values, quality and personality. #productpackaging #marketingyourproduct #brandsvalues #brandspersonality #packagingmatters #packagingsellsyourproduct

Absolutely, Jason Peckham! Packaging indeed plays a crucial role in how a product is perceived, and it's fascinating to see how it can transform even the simplest of items into something luxurious. 🥪✨ In digital marketing and branding, "packaging" takes on a broader meaning. It's not just about the physical presentation of a product but also about how we present our brands online. 🌐🎨 Just like the luxurious packaging of the Ritz-Paris Le Comptoir sandwich elevates the dining experience, a well-crafted digital presence can elevate a brand's image. This includes a visually appealing website, engaging social media profiles, compelling content, and a seamless user experience. 📱💻 Digital "packaging" is about creating a cohesive and attractive brand story that resonates with your audience. It’s the design of your email campaigns, the aesthetics of your landing pages, and the overall look and feel of your online presence. These elements work together to create a memorable and impactful brand experience. 🌟🖼️ Moreover, just as physical packaging can build brand loyalty and influence purchasing decisions, your digital presentation can attract and retain customers, driving engagement and fostering trust. A well-packaged digital strategy can turn casual visitors into loyal brand advocates. 🚀🤝 So, let's not underestimate the power of digital "packaging" in marketing. It’s the silent salesperson on the screen, the virtual billboard for your brand, and a crucial extension of your product’s story. Let’s aim to create digital experiences that are as luxurious and memorable as that fancy sandwich! 🥇📲 #innovation #packaging #digitalmarketing #branding #userexperience #brandloyalty

2. What details on the packaging most influence consumers' willingness to buy? Psychological level Brand story and emotional connection: Incorporating brand stories and cultural elements into packaging can deepen consumers' awareness of the brand and emotional connection. This emotional resonance can enhance the consumer's sense of identity and loyalty to the brand, thereby increasing the willingness to buy. Scarcity and exclusivity: Creating a sense of scarcity and exclusivity through limited production, limited distribution or the establishment of a membership system can stimulate consumers' desire to buy. This marketing strategy takes advantage of consumers' pursuit of uniqueness and personalization, prompting them to make purchase decisions within a limited time. Fourth, practicality and convenience Opening method and structure design: The opening method and structural design of the package will also affect consumers' purchase intention. Convenient opening methods can enhance the consumer experience, while reasonable structural design can protect the product from damage. For example, easy to tear the packaging film and easy to re-seal the packaging container can improve consumer satisfaction and loyalty. To sum up, the details of color matching, pattern and image, text and label, material and texture, brand story and emotional connection, sense of scarcity and exclusivity, as well as practicality and convenience on the packaging will significantly affect the consumers' willingness to buy. Enterprises in the design of product packaging, should take these factors into full consideration, in order to create both beautiful and practical packaging solutions, so as to enhance the market competitiveness of the product and consumers' willingness to buy. #paperboxes #giftbox #packagingboxes #shippingboxes #custombox #pizzabox #cardboardbox #corrugatedbox #foodbox #cartonbox #mailerbox #clothingbox #Creativity #cake #advertise Give your product a chance! I'll help you design it (for free)! Tell me your ideas and I'll help you realize them🍬🍫 ✨ Enter the inspiration hut: https://lnkd.in/gXx3reSQ

Ever wondered why two seemingly identical products can command such different prices? It's often about the packaging and the perception it creates. This image of Aloo Bhaja and French fries perfectly illustrates the power of branding and presentation. While both are delicious, the latter's sleek packaging and upscale appearance evoke a sense of sophistication and luxury. This, in turn, influences customers to perceive it as a higher-quality product, justifying the premium price. Branding and presentation go beyond aesthetics; they shape customer perceptions, evoke emotions, and create a memorable experience. Remember, people often buy with their eyes first, but they stay for the experience. How do you think branding & presentation impact your purchasing decisions? Share your thoughts in the comments below! Saptarshi Basu 👁️ #branding #marketing #productpresentation #customerperception #business #packaging

🛒 𝐇𝐨𝐰 𝐏𝐄𝐍𝐍𝐘, 𝐆𝐞𝐫𝐦𝐚𝐧𝐲’𝐬 𝐃𝐢𝐬𝐜𝐨𝐮𝐧𝐭 𝐒𝐮𝐩𝐞𝐫𝐦𝐚𝐫𝐤𝐞𝐭, 𝐢𝐬 𝐂𝐡𝐚𝐧𝐠𝐢𝐧𝐠 𝐭𝐡𝐞 𝐆𝐚𝐦𝐞 𝐰𝐢𝐭𝐡 𝐍𝐞𝐰 𝐏𝐚𝐜𝐤𝐚𝐠𝐢𝐧𝐠! PENNY’s latest campaign uses bold, visually striking packaging that prominently features pricing information. This design simplifies communication and highlights PENNY's commitment to low prices, helping it stand out in a competitive market. 𝐒𝐦𝐚𝐥𝐥 𝐏𝐫𝐢𝐜𝐞𝐬, 𝐁𝐢𝐠 𝐈𝐦𝐩𝐚𝐜𝐭 𝐂𝐚𝐦𝐩𝐚𝐢𝐠𝐧 𝐀𝐜𝐡𝐢𝐞𝐯𝐞𝐦𝐞𝐧𝐭𝐬 🔵 𝐈𝐧𝐜𝐫𝐞𝐚𝐬𝐞𝐝 𝐁𝐫𝐚𝐧𝐝 𝐕𝐢𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐲: The new packaging design makes PENNY’s products more noticeable on shelves, potentially driving higher sales. 🔵 𝐄𝐧𝐡𝐚𝐧𝐜𝐞𝐝 𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐀𝐰𝐚𝐫𝐞𝐧𝐞𝐬𝐬: Shoppers report a greater understanding of PENNY’s pricing strategy and commitment to affordability. 🔵 𝐏𝐨𝐬𝐢𝐭𝐢𝐯𝐞 𝐑𝐞𝐜𝐞𝐩𝐭𝐢𝐨𝐧: Early feedback suggests the campaign has successfully reinforced PENNY's image as a leader in low-cost retail. Now, we’re curious! 𝐀𝐬 𝐚 𝐬𝐡𝐨𝐩𝐩𝐞𝐫, 𝐰𝐡𝐚𝐭’𝐬 𝐲𝐨𝐮𝐫 𝐭𝐚𝐤𝐞 𝐨𝐧 𝐏𝐄𝐍𝐍𝐘’𝐬 𝐛𝐨𝐥𝐝 𝐧𝐞𝐰 𝐩𝐚𝐜𝐤𝐚𝐠𝐢𝐧𝐠? 𝐆𝐢𝐯𝐞 𝐢𝐭 𝐚 𝐭𝐡𝐮𝐦𝐛𝐬 𝐮𝐩👍 𝐢𝐟 𝐲𝐨𝐮’𝐝 𝐛𝐞 𝐦𝐨𝐫𝐞 𝐥𝐢𝐤𝐞𝐥𝐲 𝐭𝐨 𝐠𝐫𝐚𝐛 𝐭𝐡𝐞 𝐩𝐫𝐨𝐝𝐮𝐜𝐭! Picture Source: AdAge

Why Your #Packaging is the #Dynamic Part of Your #Brand A #business and its brand packaging are inseparable. The health of one impacts the other. Think about it. You have many media formats to choose from. But with your packaging you only have the blink of an eye to connect with #consumers as they walk by the shelf. This is what makes your packaging the dynamic part of your brand. Your package is there side-by-side next to a consumer’s incumbent brand that may be losing, or has already lost, some of its relevance. Does your packaging have the artistry to be selected and put in the shopping cart? Make your packaging matter, don’t settle!

Did you know that there are many differences between “Shoppers” and “Consumers”?  🛒 The terms are often used interchangeably, but understanding the key differences and how to design packaging to appeal to both shoppers and consumers can help take your brand to the next level. Tune into the video below where Andrew Hurley, PhD, our Founder, explains the differences in more detail! #consumerbehavior #packaging #packagingdesign #packagingindustry