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San Diego County Real Estate Professional

Rethinking resident experience: Why consumer tech trends matter now more than ever  https://ift.tt/q58FBZk Industries like retail, banking, transportation and food service have undergone massive digital transformation in recent years by leveraging new technologies to enhance consumer experience. As a result, today’s consumers now expect the same seamless digital experiences in all areas of their lives, including rental management. Gen Z renters in particular expect digital-first experiences, and have emerged as a powerful consumer base within the rental market. Meanwhile, there’s been a surge in the construction of new units: nearly one million new apartment units are projected to be available by 2025, according to a market analysis using data from the U.S. Census Bureau. This means the competition to attract and retain great residents will be fierce.  All of these factors make it crucial for property managers to boost resident experience and stand out in the market with resident-facing technology. In fact, a recent report found that renters who are satisfied with technology are 17% less likely to plan a move. Here are three areas that are ripe for digitization: Simplifying the move-in process What do consumer tech spaces like online banking, fitness trackers and streaming services all have in common? For one thing: a centralized user portal that houses key information and helps users complete common tasks.  Within the property management space, these online portals can be used to boost resident experience while also creating efficiencies for operators. For example, resident-facing portals can ease the move-in process—which has historically not been easy for residents—by helping renters sign the lease, pay their security deposit and set up utilities. Ninety-five percent of residents who used an online portal for these tasks found it helpful, according to the Renter Preferences Report. On the management side, these portals speed up the lead-to-lease process and relieve property managers of having to facilitate these tasks directly. That means residents settle into their space more quickly while property managers have more time to spend on business operations. Fintech meets proptech Payments and financial services are two other areas where technology inspired by the consumer space can benefit both residents and property managers. Digital payments have been the norm for years in spaces such as retail and restaurants. Nine out of ten consumers used some form of digital payment last year, including online payments, digital wallets and in-app purchases. Meanwhile, nearly two-thirds of smartphone users use an app to manage their finances. Property managers should look to replicate this trend, as the Renter Preferences Report found that renters who are satisfied with financial services are 21% less likely to plan a move. It also found that the vast majority of Gen Z (90%) and Millennial (87%) renters consider online payments very...

Rethinking resident experience: Why consumer tech trends matter now more than ever 

https://ift.tt/q58FBZk

Industries like retail, banking, transportation and food service have undergone massive digital transformation in recent years by leveraging new technologies to enhance consumer experience. As a result, today’s consumers now expect the same seamless digital experiences in all areas of...

Rethinking resident experience: Why consumer tech trends matter now more than ever  https://ift.tt/q58FBZk Industries like retail, banking, transportation and food service have undergone massive digital transformation in recent years by leveraging new technologies to enhance consumer experience. As a result, today’s consumers now expect the same seamless digital experiences in all areas of...

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