Stage 2 LP, Toby Carrington shares his thoughts on the impact #AI is having on GTM organizations in his recent #Forbes article. 👇 💡
Chief Business Officer at Seismic | Limited Partner at Stage 2 Capital | Board Advisor
The use cases for #generativeAI continue to multiply. We are quickly moving beyond co-pilots assisting humans to agents performing entire tasks autonomously. A challenge I posed yesterday to our team that you should also be asking: Rather than looking at a process and asking how AI can assist a human at each step, which steps can be replaced with AI entirely? And from there, how does AI help the human at each remaining step? We see industries like customer service, help desks and so forth transformed where AI handles lower level support cases completely autonomously. An example from our own product - we have quickly evolved from generative AI search which saves minutes to creating entire content and training assets which saves hours or even days. A key topic for consideration is making sure that you don't just take your current process and iterate on them with generative AI. Take a look at how the platforms and technology available to you can allow you to do things in a completely different way. If this agentic AI can do most of the steps you used to do but in a different way, you don't need those steps anymore. The ability for GTM teams to think more broadly and stay on top of AI literacy is going to allow you to redefine the way you do operations. I dig into this a bit more in my latest article published on #Forbes.
Toby Carrington, great article. Your statement “Take a look at how the platforms and technology available to you can allow you to do things in a completely different way”, resonates with another platform I’m working with - Language I/O. LIO enables effortless multilingual conversations built into your existing systems, through the power of AI. I can speak with customers in almost any language without needing HC for every language I want to support!! Amazing!!!
Sales Engineering Leader & High Performer at Seismic | Co-host @ the Revenue Circus Podcast 🎙| Women in Tech Influencer | Polyglot (4+)
1wGreat read Toby Carrington. The ability to continuously challenge how we work, embrace AI literacy, and redesign operations isn’t just an advantage, it’s becoming table stakes for future-ready organizations. I think figuring out who the B-players and C-players are first and then identifying the gaps to give them the right training (personalized with AI, surely) will indeed benefit them and thus the whole organisation. Thanks for sharing your insights and pushing this conversation forward!