Steve Rockman’s Post

Ever wondered why some brands don’t offer crazy discounts? One of my friends recently asked me, “When is Minimalist’s BOGO sale coming up?” I had to tell her that they don’t really offer those kinds of deals and it’s intentional. While many skincare brands frequently run Buy-One-Get-One offers or huge discounts, Minimalist stays true to its name, not just in ingredients but also in its pricing strategy. Minimalist keeps its prices steady to signal consistency and value. They rarely offer discounts, and when they do, it’s usually limited. They’re saying, “Our products are worth it at full price.” This strategy is a hallmark of premium branding - by avoiding frequent discounts, they build trust and attract loyal customers who believe in the quality. #minimalist #premiumbranding #skincarebrand

Ready to launch your own beauty brand? Whether you're passionate about skincare, makeup, or haircare, we've got you covered. From crafting formulations to navigating manufacturing and branding, we'll help you every step of the way. Step 1: #Formulation 🧪 Craft impeccable formulations to captivate your audience. We'll guide you from researching ingredients to perfecting formulations, ensuring your skincare, makeup, or haircare solutions resonate with your market. Dive deep into the heart of your brand and create products that not only look good but also deliver results. Step 2: #Production 🏭 Streamline manufacturing by sourcing high-quality materials and selecting reputable manufacturers. We provide insights to optimize production efficiency, whether you're scaling up or starting small. Navigate the complexities of production and ensure seamless operations that meet industry standards and exceed customer expectations. Step 3: #Branding 🎨 Elevate your brand identity with strategic storytelling and eye-catching packaging. We empower you to build a brand that stands out in a competitive market. Craft compelling brand stories, design packaging that catches the eye, and develop a cohesive brand aesthetic that resonates with your audience on a deeper level. Let's pave the way for your beauty business to thrive! #thirdpartymanufacturing #skincarethirdpartymanufacturing #privatelabelling #privatelabelmanufacturers

Not everyone enjoys the spotlight, and the idea of personal branding might spark different levels of enthusiasm among beauty brand founders. I personally find the term "personal branding" sounds overly formal and a tad contrived. However, if you think about it, it's really about just being yourself, contributing to conversations, and adding value in your own unique way. In my latest article I share my take on the ways I've seen founder's personal brands shine online. Read more here: https://bit.ly/3WtPgxL #beauty #skincare #cosmetics #beautybusiness #beautyindustry

Since 2022, Hailey Bieber’s skincare line laid a strong foundation, but it’s her makeup launches that are truly exciting. Lately, Rhode Beauty has been getting all our attention. And it’s undoubtedly their different marketing strategy than any other. Bieber's keen sense of market demand positions Rhode for continued success. #rhode #beauty #brands #marketing #influencermarketing #haileybieber #marketingstrategy #productmarketing

https://lnkd.in/drUqseTv Element Beauty Group is always developing new designs tailored to the specific needs of different make-up, skincare, haircare, and body care formulas, as well as their respective brand identities. After all, an idea can make or break a concept, especially when it comes to applicators. Within the beauty industry, applicators are a key part of consumer experience. From accessible designs that are universal and easier to use, to dual-sided, dual-flocked, multifunctional, or environmentally responsible alternatives, every accessory must be planned and offer additional benefits to beauty products. When partnering with Element brands can rest assured the packaging manufacturer is pushing the envelope with innovations that ensure the utmost experience for the end user. #Webpackaging #PackagingInnovation #ConsumerExperience #CustomPackaging #BeautyPackaging

A captivating brand story differentiates your brand and connects emotionally with consumers. It should highlight your mission, values, and the unique journey behind your products. Example: Tatcha, a luxury skincare brand, has a compelling story rooted in Japanese beauty rituals. Tatcha’s narrative centers around traditional Japanese skincare secrets and the meticulous craftsmanship of their products. This story not only enhances their brand’s allure but also fosters a deeper connection with customers who value authenticity and heritage.

Brands Don’t Care About You—But They Know How to Connect With You Do you know why brands go out of their way to make an emotional connection? Simple: it sells. Take the case of a struggling skincare brand. They had amazing products, but no one noticed them. So, they shifted their approach and focused on their story. Instead of shouting, “Best moisturizer for dry skin,” they shared something real: the founder’s journey creating products inspired by her daughter’s battle with eczema. The result? Their sales doubled in six months. Why? Because people didn’t just see a product—they felt the heart behind it. Here’s the truth: People buy with their hearts, not just their wallets. What do you think ? #business #businesstips #decode #brand #mind #branding #connect

Let's bring the global cosmetics industry closer together! Fifteen years ago, buying cosmetics from another country—be it France, Korea, or beyond—felt almost impossible without seeing the product in person. Today, technology has transformed this reality, enabling brands to expand across borders while solving the challenge of color matching. The Match My Makeup Shade Finder is at the forefront of this change. By offering brand-to-brand shade matching, it helps customers discover the closest match to products they already own and trust—quickly and effortlessly. 🎥 Watch the video below to see how this tool works. 🌍 Unlock new markets. 💄 Build customer confidence. #MatchMyMakeup #GlobalBeauty #ShadeFinder #CosmeticsInnovation

What does the managing director of a beauty brand do? In our #CareerConfessions video series, Quinn Chen, the managing director of homegrown skincare brand Ice's Secret, shares more about her job scope as well as her day-to-day life. #HerWorld

Premium cosmetics brand VIOLETTE_FR, founded by makeup artist Violette Serrat, has closed a Series B funding round led by Silas Capital, with support from Monogram Capital Partners and Felix Capital. Known for its playful, Parisian-inspired products like Boum-Boum Milk and Bisou Balm, VIOLETTE_FR plans to use the funding to expand globally, develop new products, and enhance digital capabilities. Learn more about how this funding will drive VIOLETTE_FR’s global expansion and innovation in premium beauty. #beautytech #beautyinvesting https://lnkd.in/gqdUYks7