SQLI UK & Middle East’s Post

In the first part of our two-part series, we sat down with David Ellis, Managing Director at Station10, to explore the role of #data in transforming eCommerce. From predicting loyalty before it starts to the rise of tools like Customer Data Platforms, businesses are reshaping their strategies to leverage insights at scale. David also dives into the evolution from traditional AI to other techniques like Causal Inference—helping brands decode complex patterns and drive smarter decisions. Link to full article in first comment and here: https://lnkd.in/eRSR82et #eCommerce #DataAnalytics #CustomerLoyalty #DigitalTransformation #Station10

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