Here is an optimistic story of how tourism can serve communities rather than exploiting and damaging them (and provoking a backlash, as we've seen recently in Barcelona and elsewhere).
This article from The New York Times is about Zita Cobb, who established the Fogo Island Inn luxury hotel on her home island off Newfoundland.
Some of her comments from the article:
"I think places — communities — don’t have enough awareness of the real value of the assets they have. And they don’t perhaps have enough knowledge around how to develop those assets in a way that can make for a successful industry that can strengthen culture."
"There’s a whole mind-set shift that has to happen, both for travelers and in the communities that host them. I don’t think anybody, just because they can afford it, has a divine right to go anywhere they want, whenever they want. I think what we have to be clear about is the invitation. And when you see the various barriers that communities like Barcelona are starting to put in place, that is trying to shape the invitation. I think a lot of work has to happen inside of communities to figure out how to do that."
"I think the hardest thing in modern-day tourism is to try to get an even playing field between guest and host. And when you hand over $20 [as a tip], you’ve just diminished the person who’s just shared their home with you. You’ve transformed what just happened, which is actually a real human relationship, into a transaction.
We built our business model to serve the people of the island, which means we don’t need tipping. This past year, 53% of the money people spent at the inn went to the people who work there. In most business models, that’s 30%."
"There’s a late professor, Gill-Chin Lim, who said that we have to create a global network of intensely local places. So it’s the opposite of the flattening of the earth and the flattening of culture and this mind-numbing sameness that we’re doing to ourselves. But if you start from the places themselves, and if you start with the intention of properly developing the things that we have and the things that we love, then you’re going to have a world of very specific and joyful places. As opposed to starting from an industry model that says, 'Oh, we figured out how to build this. Let’s build a million of them and put them everywhere.'
So yes, we’re now working to build a network for place-based economies [Shorefast] — and tourism is an important part of it."
I'm really impressed with her vision and her approach, and it makes me wonder how this approach could scale - or whether we just can't reconcile sustainability with tourism at its current scale.
What do you think?
The article is unfortunately behind a paywall, but if you want to read it and we're connected, DM me and I'll send a gift link.
Siobhán Daly Karin Butot Gerard (Ged) Brown 🌏 Susanne Becken Himja Nanavati Carolyn Childs CMRS
Client Solutions Consultant at Riot Creative Imaging - an ARC Company
2wLove the idea of incorporating a local art collection -- great way to connect with the community! Congratulations