Spreetail’s Post

We dive into Black Friday and Cyber Monday numbers 2024 vs previous year. The numbers show significant increases on various key retail numbers.

This Black Friday checklist for retail MSPs is a good starting point for helping merchants make the most of their opportunities on this critical day in the retail year.

Another Black Friday & Cyber Monday in the books! 😅 ... what does the data tell us about BFCM 2024? Same-store data from Nosto indicates that Black Friday and the Saturday both saw the largest online sales increases (+5% and +8%) and traffic increases (+19% and +18%). According to Nosto, GMV on Cyber Monday grew by low single digits vs 2023. Adobe also released data indicating solid ecommerce growth (+8%) for Cyber Weekend. Data from Adobe also seem to confirm the softer GMV growth numbers for Cyber Monday (+7%) vs Black Friday (+10%) vs 2023. Interestingly, RetailNext data showed early signs of decreasing foot-traffic in physical stores (-3%) and Mastercard reported +3% increase in retail sales on Black Friday. Shopify also released data showing a +24% increase in GMV for Cyber Weekend, however this was the same growth rate as the previous quarter GMV (+24%). Since Shopify doesn't publish same-store sales, no conclusions can be made here. 💡 Conclusion: window shopping 🔎 and softer Cyber Monday growth 📊 than expected. And quite limited growth for stores... 🚪

Rise in Returns Expected After Black Friday & Cyber Monday As the dust settles from Black Friday and Cyber Monday, retailers brace for a notable uptick in product returns. Research from Advanced Supply Chain (ASC) and ReBound Returns indicates that about one in three shoppers are likely to return ... https://lnkd.in/dE8cmPTn #AFFILIATEMARKETING_DIGITALMARKETING_ECOMMERCE_SEO_MARKETINGSTRATEGY #ECOMMERCE_RETAILFRAUD_RETURNSMANAGEMENT_CUSTOMEREXPERIENCE_DIGITALMARKETING #BLACK_FRIDAY #CYBER_MONDAY #DIGITALMARKETING_ECOMMERCE_CONVERSIONRATEOPTIMIZATION_RETAIL_STRATEGIES

This Black Friday checklist for retail MSPs is a good starting point for helping merchants make the most of their opportunities on this critical day in the retail year.

Stay ahead of the game this holiday season with our new blog post on Black Friday and Cyber Monday shopping trends. Learn about the shifts in consumer behavior and how they impact the retail industry. 📈 #RetailTrends #HolidaySeason

It’s official—Cyber Monday 2024 has set a new bar as the biggest online shopping day in US history. According to Adobe Experience Cloud, online sales soared to an incredible $13.3 billion, a 7.3% increase over last year. This highlights the resilience of commerce and the effectiveness of holiday strategies like deep discounts, relevant promotions, and convenient shopping options. It equally reflects the consumer shopping strength across the condensed holiday season this year. As we get deeper into the holiday season, there’s still a golden opportunity to engage those last-minute shoppers: • Bundles and exclusive deals are capturing attention. • Clear value propositions such as “free shipping” are winning over consumers. • Inspiring those “while-you’re-here” purchases can help retailers finish the season strong. The trends shaping Cyber Week are driving retail innovation forward. Businesses continue to adapt to make this holiday season a success. Read more here:

This morning on CNBC, I spoke with Frank Holland about the upcoming Black Friday and Cyber Monday season. Our expectations are merry this year as we project 15% growth! Particularly noteworthy is the anticipated shift in shopping behavior… we expect online sales to surpass in-store sales on Black Friday for the first time. This reflects the ongoing evolution of consumer habits and the increasing importance of the digital channel in today's retail landscape. Looking forward to a merry and bright holiday season! #BlackFriday #CyberMonday #BFCM #RetailTrends

Black Friday and Cyber Monday are around the corner! Shoppers spent $9.8 billion online during Black Friday 2023. Cyber Monday 2023 smashed records with $12.4 billion in online spending. A record-breaking 196.7 million consumers shopped online and in store during Thanksgiving 2022 weekend. Here are three things your retail and e-com store need to do to prepare: 1. Stock up now, retailers and your competition is going to be ordering their BFCM and holiday inventory this week, give your suppliers plenty of time to deliver your order 2. Promote your discount before BFCM, the 5-6 weeks before should be prepping your customer base for your discounted deals 3. Speaking about discounts, make sure to decide early what those will look like, don't just blindly offer x% off, have a plan in place Start your plan with some analysis: A. Review Previous BFCM Data B. Monitor Competitor Discounts C. Identify High-Margin Products in your catalog D. Identify Overstocked items E. Define what percentage increase in sales or revenue you aim to achieve during BFCM. F. Determine Discount Types and Amounts G. You have some time to run Pre-Sales or Flash Sales to see what works #SKULabs #Ecommerce #Startup #Business #EcommerceTips #Shopify #Innovation #Tech #Technology #BlackFriday #CyberMonday

Stay ahead of the game this holiday season with our new blog post on Black Friday and Cyber Monday shopping trends. Learn about the shifts in consumer behavior and how they impact the retail industry. 📈 #RetailTrends #HolidaySeason