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Sports Loft

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Not to be outdone by OpenAI’s Sora announcement, Meta unveiled Movie Gen last week – its own #AI text-to-video creator. While Meta clearly states that it's merely “sharing research” (with an accompanying paper that's over 90 pages long!), the demo examples are worth checking out. The resolution of the clips is impressive and Meta claims that being able to create high-quality, 1080p HD videos of up to 16 seconds in different aspect ratios is an industry first. However, three other things really caught our attention: 🎶 The ability to generate synchronised audio, such as music and sound effects, which is something OpenAI hasn’t yet showcased with #Sora. For example, one of the examples showed a skateboarder with the sound of the wheels and trucks on concrete synced to the video. 🤠 Being able to edit existing videos with text inputs. For instance, very easily changing the background of a video or what someone is wearing. This could be a huge timesaver for CGI editors. 👨🚒 Creating personalised videos by using a person’s image and a text prompt to generate a video. While there are numerous use cases (such as using a fan's likeness and depicting them in the dugout of the team they support), there are also significant ethical issues to navigate, including copyright infringement and misinformation. It’s important to stress that much like Meta’s #Orion glasses, which have impressed people who have tried them, Movie Gen is far from being a finished product that’s available for widespread use. As of now, Meta is only sharing the model with a few chosen developers to begin refining the technology. It'll be interesting to see if Meta intends to make it a standalone generative model that anyone can use, or whether it’ll seek to leverage its huge user base and bake Movie Gen into its existing suite of products. If it’s the latter, think incorporating GenAI video into Instagram Reels or sharing customised videos with friends over WhatsApp. ----- Sports Loft is at the forefront of what’s new and possible in sports, media and entertainment. Our newsletter is a bi-weekly dispatch featuring the technology and trends that you need to know about. Not a subscriber? https://lnkd.in/gy6ruFe

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