Sportradar’s Post

The future of sports fandom is here. Sportradar and the National Basketball Association (NBA) are leading the charge, blending deep data and interactive content to develop hyper-personalized experiences powered by AI to captivate fans like never before. From Virtualized Live Match Trackers to emBET’s integration into NBA League Pass, their innovations are transforming how fans watch, engage with, and even bet on basketball—tailored to the next generation of sports fans. With over 2 billion fans worldwide, the NBA's partnership with Sportradar is redefining immersive fan engagement and unlocking new growth opportunities for the sports economy. Read the full article » gofos.co/41Ffyj5

Leading the way in sports #innovation: #Sportradar is one of Fast Company's Most Innovative Companies in the #sports category for 2024! It's our #Computer_Vision technology and #realtime_microdata that made the jury recognize our game-changing work with our #partners in the sports industry. Our Computer Vision #technology is designed to enhance the sports viewing (and betting) experience. The program can process visual inputs from live sports and gather statistics at 100 times the speed of a human, with data available in milliseconds. This introduction of real-time #microdata to live broadcasts unlocks a new world of possibilities, including #augmented_streaming, which turns broadcasts into #immersive_experiences where viewers can see advanced game insights through augmented-reality overlays, effectively designing their own custom telecast. Its rapid data collection and instant integration also allow for tangible, meaningful betting insights in real-time, driving micro-betting forward across sports. More to come - stay tuned!!

The Olympic's are 9 weeks away and 15.6 million people tuned into the games in 2021. That's millions of potential customers, and we’ve formulated the most precise way to reach them with our pre-built, ready-to-activate Olympics Audience Models. Imagine the impact of connecting with the exact audience most engaged with the biggest sporting event in the world. With IntentKey® AI, advertisers and business owners can reach Olympic travelers, to streamers, and everything in between. Want information about how to reach access these AI-powered audience models directly, pm me or email me at megan.branch@inuvo.com. Win GOLD with our Olympic advertising strategy🥇 Learn more: https://lnkd.in/g3wYTshh If you are looking for something more customized or a different model, we can build it that too! #2024olympics #olympics #olympicsadvertising #IntentKey #Inuvo

As part of our "Companies Shaping the Future of Gaming" campaign, we are excited to spotlight Sportlogiq, a Montreal-based leader in sports analytics powered by AI and computer vision. Founded by Craig Buntin and led by CEO Mitchell Wasserman, Sportlogiq is revolutionizing how teams, broadcasters, and analysts approach player performance and game dynamics by delivering real-time, detailed insights. The company's core offering—its Sportlogiq API—provides instant access to granular datasets, enabling seamless integration into existing workflows. With applications across major sports leagues like the NHL and NFL, Sportlogiq’s technology offers hyper-detailed performance analytics, allowing coaches and analysts to make real-time, data-driven decisions. Sportlogiq continues to push the boundaries of innovation in sports. Recently, it was featured on the Canadian Intellectual Property Office’s podcast, discussing its strategic IP journey. The company will showcase its cutting-edge platform at G2E 2024, demonstrating how its sports analytics can be leveraged in gaming and esports. #SportsAnalytics #AI #DataDriven #G2E2024 #SportsTech #PlayerPerformance #MachineLearning #GamingIndustry Craig Buntin Patrick Markey https://lnkd.in/g4wYarg3

Expanding the boundaries of the football world with Blockchainsports XR! Our technology combines interactivity and realism, attracting both traditional fans and gamers. We create unique opportunities for audience interaction and engagement. Are you ready to become part of the game of the future? #blockchainsportsxr

⚡ 𝐀 𝐇𝐚𝐢𝐥 𝐌𝐚𝐫𝐲 𝐩𝐚𝐬𝐬. 𝐀 𝐛𝐮𝐳𝐳𝐞𝐫-𝐛𝐞𝐚𝐭𝐞𝐫. 𝐀 𝐥𝐚𝐬𝐭-𝐦𝐢𝐧𝐮𝐭𝐞 𝐰𝐢𝐧𝐧𝐞𝐫. For the first time, these moments are now sponsorable, maximising sponsorship value for leagues and teams. Here’s how 👇 💰 𝐀𝐮𝐠𝐦𝐞𝐧𝐭𝐞𝐝 𝐒𝐩𝐨𝐧𝐬𝐨𝐫𝐬𝐡𝐢𝐩𝐬. Our new advertising category enables sponsors to associate their brand with the game’s most electrifying moments — in a data-driven and innovative way. 🧠 Powered by our data and AI platform, 𝐆𝐞𝐧𝐢𝐮𝐬𝐈𝐐, leagues and clubs can seamlessly integrate sponsors into key in-game moments, on stadium big screens and via post-game highlights. 🤖 By leveraging computer vision, real-time mesh tracking, and an AI-powered augmentation pipeline, brands’ logos are tied directly to game-defining actions. 𝐓𝐡𝐢𝐬 𝐢𝐬 𝐭𝐡𝐞 𝐟𝐮𝐭𝐮𝐫𝐞 𝐨𝐟 𝐬𝐩𝐨𝐫𝐭𝐬 𝐚𝐝𝐯𝐞𝐫𝐭𝐢𝐬𝐢𝐧𝐠.

🎥🏟️ Is Traditional Sports Losing Its Spotlight in the Era of Digital Entertainment? With the rise of streaming platforms, gaming, and short-form content like TikTok, the sports industry faces unprecedented competition for attention. To stay relevant, innovation is no longer optional—it's essential. In my latest article, "Entertainment Competition in Sports", I dive into: ✅ The biggest challenges sports face in the modern entertainment landscape. ✅ How technology like VR, AR, and AI is reshaping fan engagement. ✅ Real-world examples of leagues adapting to the fast-changing digital age. 💡 What role do you think innovation plays in keeping sports relevant? Check out the full article here 👉 https://lnkd.in/dZTSiHH9 Let’s discuss your thoughts in the comments! 👇 Don’t forget to share this with fellow sports enthusiasts! #SportsManagement #DigitalInnovation #EntertainmentIndustry #FanEngagement #SaudiVision2030

🎄 As 2024 comes to a close, we’re celebrating a year of innovation at Sportradar, highlighted by several enhancements to our ad:s multi-channel marketing service. This year, we:  ✅ Expanded into digital audio and DOOH, enabling hyper-targeted, AI-powered ads. ✅ Launched ad:s Gen AI audio for real-time, data-driven audio campaigns in 25+ languages. ✅ Added paid search, boosting customer registrations by 30% and deposits by 40%. Covering every channel with AI-driven precision, we’re redefining sports marketing. 💡 Dive into our 2024 highlights and see what’s next for 2025: https://lnkd.in/e2xyWQEi Here’s to an exciting year ahead! 🚀 #Innovation #SportsMarketing #DigitalAdvertising #Sportradar 

2024 has truly been a landmark year for innovation at Sportradar. The advancements in ad:s, from AI-driven audio campaigns to expanded multi-channel capabilities, are reshaping the future of sports marketing. Excited to see how we continue to push boundaries in 2025😊! #Innovation #TeamSportradar”

📢 Excited to share that my first article for FTI Delta on fan engagement in sports is now live! Do you resonate with the modern-day sports fan? #Sports #Media #Entertainment #FanEngagement #SportsInnovation #SportsTech #TMT