Spencer Recruitment’s Post

Good outfit if you want to learn IR and Media relations in biotech.

IS IT TIME TO BURST THE LONDON BUBBLE? Did you know that just 13% of the UK population lives in London, but a massive 43% of PR pros work in the capital? Mad when you think about it isn’t it… especially when PR agencies outside London offer brands a far more representative view of their customers than a London agency. Which is why Brazen PR has commissioned its Mind the Gap report to shine a light on the disconnection of London PRs to the rest of the country, after recently being named Best PR Agency Outside of London, by PR Week in 2023. The report which I’ve linked below has some eye-opening stats and as a PR professional from Liverpool who worked in London for almost a year, lots of it certainly resonates. I was the token Northerner in an office full of Londoners, and yes, all our client work was national/London based, with some even outsourcing ‘regional’ PR to other agencies – surely London itself is a region? Brazen’s report is not calling out London agencies, as the capital is home to some of the UK’s brightest agencies, but it is instead asking brands and marketers to re-think their approach to hiring agencies. Brands should look beyond location and an over reliance on capital-based agencies and select an agency based on experience and people rather than postcode. But don’t just take my word for it grab a cuppa and give the report a read https://lnkd.in/d3MSKbjZ

BOSTON

🤝 Supporting improvement in public service communications for 20 years 🤝 Westco communications is a specialist public sector consultancy and strategic comms agency. We’re a dedicated partner for all public services, helping you communicate effectively and build trust with your communities. With a focus on strategic communication, we empower comms teams to amplify your reach, deepen your impact, and ultimately, deliver results. We know that every community has its own unique challenges and strengths. That’s why we offer a full suite of services tailored to your specific needs. From project-based support to filling urgent roles, we partner with organisations on everything from stakeholder engagement to media relations and crisis communications. Whether you need assistance with digital strategy, a social media audit, an influencer campaign, or recruitment, we can help. #CommunityEngagement #PublicSector #StrategicCommunications

Ever wondered what kind of roles exist in the Public Relations industry? 💼 Here’s a list of some exciting PR career paths you can explore: ⤵ 1. Talent Manager – Representing and managing public figures or influencers, ensuring they align with the right brands and opportunities. 2. PR Specialist – Creating and maintaining a positive public image for companies or individuals. 3. Social Media Manager – Overseeing and managing a brand’s presence on platforms like TikTok, Twitter, and LinkedIn. 4. Communications Manager – Developing and overseeing a brand’s communication strategy, internally and externally. 5. Copywriter – Crafting compelling content that resonates with audiences across various platforms. 6. Creative Director – Leading the creative vision behind PR campaigns, ensuring they are visually and thematically engaging. 7. Communications Director – Steering the overall communications strategy, ensuring consistent and effective messaging. 8. Publicist – Ensuring individuals or brands get the right kind of media attention. 9. Media Relations Professional – Building and maintaining strong relationships with media outlets to secure coverage. 10. Public Affairs Specialist – Managing public policy communications and building government relations Ready to embark on a PR journey? Follow us @savvymediaprsolutions for more opportunities #TuesdayCareers #PR #Jobs #ExplorePR #SavvyMediaAfrica #Media

Public Relations, Public Affairs, Strategic Communications, and Government Relations – What’s the difference ? After more than two decades in the field, I’ve seen how these areas can overlap, but each requires a unique approach. To make it easier to understand, I’m simplifying these definitions with some examples from my journey. Public Relations (PR) is about managing perceptions and telling the right story. During the ICC Men’s T20 World Cup in the UAE and Oman, in the middle of a pandemic, our challenge was to promote the tournament despite limited crowds. We had to ensure fans worldwide felt the excitement digitally. PR is all about adapting, managing risks, and ensuring the brand remains strong, even under tough conditions. Public Affairs (PA) involves working with governments to influence policy and secure necessary approvals. At the ICC, we collaborated with various governments to ensure international tournaments ran smoothly, proving that cricket was more than just a game—it was a vital cultural and economic event. It’s similar to how companies like Airbnb work with local governments to navigate regulations while ensuring their business benefits local economies. Strategic Communications is all about the long-term vision. When we launched the ICC 100% Cricket Future Leaders programme in 2021, it wasn’t just about making headlines—it was about creating a programme and crafting a narrative that would inspire women in sports leadership for years to come. It gave female leaders the boost they needed to grow in their leadership journey in cricket. Government Relations is about direct collaboration with government bodies. A great example is the partnership between Star India and the Indian government for Khelo India. We worked closely with the Union Minister of Sports, the Sports Authority of India (SAI), and other key government bodies to promote grassroots sports development across the country. It wasn’t just about media; it was about securing long-term policy support to make sure the initiative had real impact. Similar to how large corporations engage with governments to shape regulations, this partnership ensured our goals aligned with national priorities. So, whether you’re managing media narratives, working with policymakers, or developing long-term strategies, each area requires a unique approach. At GOOD DAY PR & Strategic Communications FZ LLC, we specialise in crafting tailored strategies across these areas. Whether it’s navigating government regulations, managing a brand’s reputation, or building long-term narratives, we ensure your communication goals hit the mark, every time. Ready to take your communications strategy to the next level? Reach out, and let’s create something impactful together! #PublicRelations #StrategicCommunications #PublicAffairs #GovernmentRelations #GoodDayPR

When we talk about PR campaigns and their successes, we mention the strategists, the event managers, the social media team, the media relations specialists, and even the researchers, whereas one name often skips our thoughts: the account managers. In the dynamic world of public relations (PR), there exists a crucial linchpin: the PR account manager. Often operating behind the scenes, these unsung heroes play a pivotal role in the success of PR campaigns, acting as the bridge between clients and the agency. Their responsibilities extend far beyond mere coordination; they are the key strategists, guardians of client relationships, and custodians of campaign execution. At the core of their role lies the art of understanding. PR account managers are skilled at diving into the intricacies of a client's brand, objectives, and target audience. With this knowledge, they collaborate closely with clients to develop tailored strategies that resonate with their brand identity and goals. PR account managers serve as the primary point of contact for clients, fostering trust, transparency, and open communication. They navigate the complexities of client expectations, ensuring that deliverables align with objectives and deadlines. Through proactive communication and attentive listening, they address client concerns and anticipate their needs, fostering long-term partnerships built on mutual respect and shared success. Beyond client liaison, PR account managers are integral to campaign execution. They collaborate with cross-functional teams, from content creators to media relations specialists, to bring strategies to life. They possess a keen eye for detail and are skilled in proffering solutions. PR account managers are the unsung heroes of campaign success, blending strategic acumen with unwavering dedication to drive results. Their invaluable contributions lay the foundation for impactful PR campaigns that captivate audiences, elevate brands, and leave a lasting impression on the world. Send your PR account managers some flowers today. #MIncPR #ImpactDriven #TechPR #StartUpAfrica #PRAccountManager #PRStrategy

Public relations (PR) agencies are the quiet force behind the success of many brands and businesses. Working behind the scenes, PR teams shape how the world sees a brand, build trust, and foster lasting connections. As one of Africa's top boutique PR agencies, at Tishala Communications we know our place in your business and we understand that our role is behind the scenes! So, here's how we ensure an impact on the industry growth of our clients: ✅ Building trust and reputation: Trust is earned through consistent actions and messaging. As a PR agency, we ensure a brand’s story aligns with how it’s seen, making it easier for people to trust and connect with our clients. ✅ Standing out from the crowd: PR helps a brand find its unique voice, then positions it in a way that resonates deeply with its audience and sets it apart from competitors. We get to know our clients, what they want to say and who they want to say - then help them say it authentically. ✅ Media visibility: With the right media exposure, a brand’s story reaches the right people. We leverage key relationships to secure coverage that grows visibility and sparks interest in our clients’ work and business. ✅ Crisis management: When challenges arise - which they do, PR steps in to manage the conversation, protect the brand’s reputation, and ensure a smooth recovery. At Tishala we understand the significance of stepping in transparently, proactively and with optimism. We are not just a PR agency — we are a partner committed to helping businesses thrive, doing the work to ensure success from our place - behind the scenes. Visit tishalacommunications.com to see how we can create a lasting impact together. Happy new week!🎉

Mastering Public Relations in Central Asia: Harmonising Tradition, Innovation, and Influence Central Asia's public relations landscape presents a unique blend of challenges and opportunities. This dynamic region, rich in history and keen on modernisation, requires a PR strategy that harmonises tradition with progress – and only a strategy like this will do. To succeed, professionals must focus on several key elements. Cultural sensitivity is paramount. Messages resonate significantly when they align with traditional values like family, respect, and community. Successful PR campaigns must be deeply aligned with these values to foster trust and cultural connection. It is essential to have effective government relations. Governments in Central Asia have a significant impact on business and media. It is essential to build trust with officials and ensure that PR messaging aligns with national priorities if you want to navigate regulatory landscapes and achieve meaningful outcomes. Multilingual Strategies: PR professionals must tailor communications to reach multiple audiences in the region, which has a rich linguistic diversity. This includes local languages, Russian, and English, to ensure maximum cultural and regional engagement. The media landscape is evolving. Central Asia is moving away from paid media placements and towards organic coverage. Securing unpaid media placements is a simple matter of cultivating strong relationships with journalists. When PR professionals do this, they can focus on what matters most: authentic storytelling that emphasises relevance over financial transactions. Networking and personal connections are essential. In Central Asia, personal relationships and face-to-face interactions are the keys to success. You must maintain consistent communication with key journalists to build trust and secure earned media coverage and greater visibility for your business. It is crucial to engage with young people. PR strategies must adapt to the digital-first mindset while respecting cultural heritage, especially as the tech-savvy youth population continues to grow. Campaigns that balance tradition and innovation are the most effective for this demographic. To navigate Central Asia's complex media landscape, you must have a deep understanding of cultural nuances and a forward-thinking approach. Blend traditional values with modern strategies to forge meaningful connections and drive impactful change in this evolving region. Build relationships and deliver value-driven content to thrive.

Hello LinkedIn family, today let's talk about Public Relations. Public relations (PR) is a strategic communication process that builds mutually beneficial relationships between organizations and their publics. It involves managing information flow between an organization and its stakeholders to shape perceptions and maintain a positive reputation. Below are some Key Elements of Public Relations: 1. Media Relations: Managing relationships with journalists and media outlets to secure positive coverage and manage crises effectively. 2. Community Relations: Engaging with local communities to build trust and support for the organization's activities. 3. Internal Communications: Ensuring clear and consistent communication within the organization to align employees with its goals and values. 4. Crisis Management: Handling emergencies and negative publicity swiftly and transparently to minimize damage to the organization's reputation. 5. Corporate Social Responsibility (CSR): Promoting the organization's ethical practices and contributions to society. Public Relations is important because; Building Credibility: Establishing trust and credibility with stakeholders through transparent and authentic communication. Examples of Successful PR Campaigns 1. Nike's Colin Kaepernick Campaign: Addressed social issues while reinforcing brand values of empowerment and inclusivity. 2. Dove's Real Beauty Campaign: Celebrated diversity and challenged beauty stereotypes, resonating with a wide audience. In conclusion, effective public relations is essential for organizations to manage their reputation, communicate effectively with stakeholders, and achieve their business objectives. By understanding the key elements and strategies of PR, businesses can build stronger relationships, enhance credibility, and navigate challenges successfully in today's competitive landscape. #IketandohPhDAPRFCIMCMCIM