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Analyst, Speaker & White Paper Author | Insights on AI Marketing & Consumer Trends | Helping Marketers Stay Ahead of AI
I am super excited to let you all know about my latest research collaboration! I was part of the team that produced this groundbreaking WARC + TikTok white paper that explores what it means to be personally and culturally relevant to consumers. The research was grounded in a consumer survey that identifies the key aspects of content and advertising that people consider relevant. Then, we layered in interviews with ad industry leaders Amy Lanzi of Digitas, Jesse Spencer of Coca-Cola, Heather Stuckey of Mars, Mark Lynch of Stellantis, Alex Whitlock of Burberry, Kory Marchisotto of e.l.f., and culture expert Dr. Marcus Collins. The end product is a guide and framework for successfully creating relevance on social and video platforms (hint: it's not about jumping on every trend). Thank you Alexis Wolf for the opportunity to work with WARC on this important research. The white paper is free and ungated. Please check it out! https://lnkd.in/gAiZm7wj
Culture no longer trickles down but bubbles up from digital spaces and creators. From #TikTok communities like BookTok to viral trends like ‘demure’, culture is shaped by individuals and communities, not gatekeepers ✖ The challenge for marketers today is staying culturally relevant and tapping into what your audience really cares about. Our latest report, developed in partnership with TikTok, shares the strategies for creating content and ads that are culturally and personally relevant to consumers and their communities 👉 https://loom.ly/z4vED4I #BoldMindsBoldMoves #MediaEffectiveness
Thanks for all your hard work, Debra.
Marketing Head @Savy Click | Marketing Analytics Specialist | Certified Advanced Digital Marketer from MICA | Operations Management | Top Digital Marketing Voice
1moGreat work on this collaboration! It sounds 100 percent insightful.