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🎉 Ready to supercharge your local marketing this week? Here's your Local Marketing Lab challenge: Find one community event happening this month. Reach out to the organizers about sponsorship or participation opportunities. Why? Because local events are goldmines for building powerful community partnerships. Amber Martinez, our latest podcast guest, swears by this strategy. She transformed struggling gyms into community hubs using these exact tactics. Here's how to crush this challenge: 1. Check local event calendars 2. Pick an event that aligns with your brand 3. Craft a compelling pitch to organizers 4. Follow up and seal the deal Pro tip: Think beyond just logo placement. How can you add real value to the event and attendees? Listen to our latest episode with Amber for more game-changing local marketing strategies! #LocalMarketing #CommunityEngagement

𝗦𝗲𝗶𝘇𝗶𝗻𝗴 𝘁𝗵𝗲 𝗣𝗼𝘄𝗲𝗿 𝗼𝗳 𝗡𝗼𝘄 Every moment is a chance to redefine our path and rewrite our story. Instead of dwelling on past strategies, let's focus on the endless possibilities of the present. How will you harness the power of now to craft a brand new ending filled with success and fulfillment? Join the conversation and share your insights on this post by Cameo Doran in the comments below. ⬇️ https://lnkd.in/eNXGSAa4 #conferences #mentalhealth #emotionalhealth #emotionalintelligence #mentalhealthawareness

Sponsorships can be a complicated but helpful addition to an event. But when you guide your decision-making on the “know, like, and trust” model, you’re already ahead of the game. Jay Owen recently shared on the Sell With Authority podcast about how he went about finding great sponsors for an event he was hosting and the struggles he faced trying to find sponsors for it. He emphasized that building genuine relationships and ensuring a 'triple win' for everyone involved — sponsors, organizers, and attendees — are key to putting on a successful event. Here’s the reality — you want to work with sponsors who you know, like, and trust enough to integrate into your community and the other people who are helping put on the event. You want everyone involved to truly benefit the audience and create a “triple win” effect. I’m telling you, when this trifecta aligns, everyone’s in a better place — and the community only gets stronger. Now’s the time to double down. Check the first comment for a link to the full episode. Onward with gusto!

It’s event crunch time, and your ROI isn’t going to prove itself. With trade show season in full swing, you're probably balancing a million things—just trying to keep attendees engaged, make a lasting impact, and somehow measure it all. And if you’ve got a smaller booth space, the challenge feels even bigger. But here's the thing: there ARE strategies that work, and you don’t have to figure it all out yourself. This Wednesday at 1 PM ET, join Matt Kleinrock, CEO of Rockway Exhibits + Events, for a live show where he’ll tackle some of the biggest challenges event marketers face today—like proving ROI, keeping post-event momentum alive, and making every square foot of your booth count. Here’s what you’ll take away: ✅ How leading companies are simplifying ROI with hybrid events and smart content repurposing. ✅ Why trade shows are about more than badge scans—it's about relationship-building that fuels pipeline growth. ✅ Real case studies showing how small booths are making a big impact. And more. Look forward to practical, no-nonsense insights that you can use—whether you’re looking to impress your CMO with clear ROI or just trying to make the most out of your next event. Want strategies that actually work? Tune in this Wednesday. You’ll walk away with ideas you can put into action right away. Register here: https://lnkd.in/eHwkW97k #EventMarketing #Events #Tradeshows #Podcast #Webinar #ThoughtLeadership #EventProfs #EventStrategy

Ever wondered what it takes to plan and sell out an incredible live event? In this episode, I sit down with Kristina Bartold-Sorgota, event marketing pro and co-founder of High Vibe Women, to talk all things event planning, building authentic community, and creating a meaningful attendee experience. We discuss what goes into crafting an event that people actually want to attend, why intentional connection is the real draw, and how to market your event in ways that get people excited without the “hard sell.” Whether you’re hosting your first event or looking to elevate your next one, Kristina’s insights on blending strategy with heart will have you ready to create an event people won’t stop talking about.

Are you looking to boost engagement within your association but don't know where to start? In today's episode of #AssociationHubPodcast, hosts Olena Lima CAE and Angela Shelton Shelton sit down with Amanda Lea Kaiser, MBA to uncover the secrets to member engagement in associations - no matter your team size! In this insightful episode, Amanda shares her expert insights on: ✅ Building strong communities that foster connection and support. ✅ Avoiding common pitfalls in engagement strategies. ✅ Offering many opportunities for members to connect. ✅ Understanding engagement is from our members’ point of view. ✅ Engaging the most critical of member segments—new members. 🎧 Don't miss out on this enriching conversation! Listen now and transform your association's engagement approach 👉 https://zurl.co/iG1Z #MemberEngagement #AssociationManagement #AssociationLife #CommunityBuilding

From Hollywood to NOSH: Jennifer Garner Set the Bar High Let's be honest here. When @Jennifer Garner walked onto the stage to kick off Nosh.com, a was in awe. I’m already a big fan of her work (who isn’t?), but after seeing her share the stage with John Foraker of Once Upon a Farm, I’m an even bigger fan. Jennifer's commitment to their mission of making better nutrition accessible for kids—and her drive to elevate her business acumen while balancing the demands of being a Hollywood A-lister—was nothing short of inspiring. She’s proof you can be a superstar on and off the screen. With that, here are my three biggest takeaways from this incredible NOSH conference: 1. It Takes a Village Jeff Klineman, Editor-in-Chief at BevNET.com, shared with me just how much teamwork goes into making NOSH the event we all love. The unseen effort—from preparing speakers to ensuring every detail lands—reminded me that behind every great outcome is a great team. 2. Rising Tides Float All Boats At a dinner hosted by VMG Partners, ForceBrands, and Redbud Brands, I saw what true collaboration looks like. It wasn’t just networking; it was an investment in bringing people together, even competitors. 🙏 to Brian Goldberg, Sean Conner, and Wayne Wu One unexpected highlight for me that evening? Wayne introducing me to my “worthy rival,” Mike Keech of Liquid I.V. IV, from my Nuun Hydration days. Turns out, we’re more alike than I thought. 3. Plant Roots Before Scaling The best advice from the conference: FOCUS on being distinct and relevant to a core audience before trying to scale. It’s tempting to go big too soon, but success comes from proving yourself first. ==> Precision and patience win every time. This industry inspires me more every day. A BIG thank YOU to John Craven, Jeff Klineman, and the entire BevNET Team for putting on a show that makes us better leaders and entrepreneurs. Let’s keep growing, together! #NOSH #cultureFIRSTleadership #Gratitude

Thanks for the kind words, Matt Also, it’s a very good book

Melinda French Gates, Philanthropist Teaches Impactful Giving @ MasterClass Interesting & inspiring key takeaways “If you want to get more out of your life, try thinking about what animates, inspires, and drives you to do good. Living these values may not be possible in every scenario, but thinking hard about—and literally taking note of—what you stand for can help give you a clearer sense of how to go about creating positive change.” “In the course of your efforts, you may encounter barriers that seem insurmountable. They don’t have to be physical; they could be cultural, political, or personal. It’s vital to slow down and ask yourself “Why is that barrier there?” Be patient, ask for advice (especially from those in the community you’re hoping to help), and identify the root cause of the barrier before attempting to break it down.” “There are so many different ways to give—your time, your money, your expertise, your voice. You have something to give back.” ------------------------------------------ What do we do? 🌏 We develop the Asian luxury market for hotels and lifestyle brands 🤝 We provide sales, marketing and communications support to increase brand awareness and business 💎 We are passionate about anything luxury Liked this post? Want to see more? 🔝 Follow or connect with us 📱 Follow our hashtag #infiniteluxurygroup 🎥 Check out our YouTube videos via infiniteluxurygroup 🎙 Listen to our podcast Luxury Voices on Apple Podcast or Spotify #infiniteluxurygroup #hotelrepresentation #luxurybrands #asia

It's OUT! The new season of the ‘Event Marketing Sevinar*’ under the theme: "Conversion" is now LIVE. My first guest is someone I admired for a very long time. Jay Schwedelson, SubjectLine.com is THE GURU of anything #EmailMarketing. If you've heard Jay speak, you'll find it hard to believe that we squeezed as much as we can into 7-min :-) Jay shares 7 key insight to boost event sign-ups: 1. Drive Engagement with Compelling CTAs 2. Optimize Your "From" Field 3. .... 4. Embrace Unsubscribes as a Positive Metric .... One tip in particular might shock you :-) Because everyone consumes content differently, you can watch this episode, read it, or listen to it on our podcast: https://lnkd.in/dG-fq8TM #eventmarketing #eventprofs #snöballsevinar #peer2peermarketing