SmartSimple Software’s Post

BOMB! The inbox & socials went a little crazy! A huge thanks to everybody for celebrating with us & for your support! I’ll be honest - this project was a biggy for us & it did mean we had to de-prioritise some other projects to dedicate to this one. The results speak for themselves though. Dedicating time, effort & budget to execute a project that matters - something you’ve prioritised - is what we recommend to clients. But that comes with the need to de-prioritise other things, which can often be the more challenging task. It may not be easy but it is what execution looks & feels like. What are you de-prioritising to ensure you deliver what matters? #glosbiz #prioritisation #execution

🌟 Exciting News! 🌟 I am thrilled to announce that PathFactory has acquired Uberflip! This merger marks a significant milestone in our journey, and I am incredibly honored to be part of the management team that has successfully driven this to fruition. I am beyond excited about the immense potential this merger holds for our product, market, and people. Here’s why: Product: By combining PathFactory’s cutting-edge content intelligence and Uberflip’s robust content experience platform, we are set to deliver an unparalleled product suite. Our unified offerings will empower customers to create even more personalized, data-driven content experiences that drive engagement and conversion. Market: Together, we are poised to capture a larger share of the market and expand our global footprint. This merger not only strengthens our position as industry leaders but also opens up new opportunities for innovation and growth in the content marketing space. People: Our people are at the heart of our success. This merger brings together a talented and passionate team from both companies, fostering a culture of collaboration, creativity, and excellence. We are committed to supporting our employees through this transition and ensuring that they continue to thrive and grow within the new organization. This acquisition is a testament to our shared vision of revolutionizing content marketing and our unwavering commitment to delivering exceptional value to our customers. I am excited for the journey ahead and confident that together, we will achieve even greater heights. Thank you to everyone who has supported us on this journey. Here’s to a bright and successful future! #Acquisition #PathFactory #Uberflip #ContentMarketing #Innovation #Growth #Teamwork #Success

Big things are happening at #DMEXCO24! 🚀 Join us for an exclusive fireside chat with David Kostman, CEO of Outbrain, as he dives into how the game-changing merger of Outbrain and Teads is reshaping the advertising ecosystem. With the open internet becoming increasingly fragmented, this merger will create an end-to-end solution, offering the opportunity to tap into a $175 billion market. Learn how advertisers and publishers can bring walled garden capabilities to the open web, solving some of today’s biggest challenges in the digital landscape. Don’t miss out on this session! 🗓️ September 19 ⏰ 11:40 AM – 12:00 AM 📍 Experience Stage #DavidKostman #Outbrain #Teads #AdvertisingInnovation #OpenInternet #DMEXCO24 #DigitalMarketing

🥁 Drum roll… 🥁 I’ve got big news! I’m super excited to share what Hayley Parker and I have been working on for the last few months. Finally, we’re ready to shout it from the roof tops. We’re announcing the exciting merger of our two successful consultancies: OPS-BOX and Canny Conversations. Meet Tandem. We’re a consultancy business existing to give business owners and leadership teams renewed confidence about their growth or exit goals. We’re all about improving your business performance. Combining the offerings of OPS-BOX with Canny Conversations – we can now help you with ALL aspects of business planning and people development. If you’re an existing client, there will be no change. Well, there’ll be no negative change! You’ll see the benefit of us working as a bigger team with more ways to support you – but, you’ll still get the high quality, personal service and support that you always have done. There will be loads to come over the next few days and weeks about Tandem and our plans for world domination, but for now a deep breath and a glass of bubbly… ! #BiggerAndBetter #WorkingInTandem #ImprovingPerformanceTogether #ACollaborativeApproachToBusinessSuccess [Image description – a white box with an illustrated equation. First there’s the Canny Conversations logo and the Ops-Box logo with a plus sign in between the two. Then, underneath is 'We are now' and the the shiny new Tandem logo with the words ‘Improving performance, together’ below it. The Tandem logo is a petrol blue colour, with a single speech-mark inside the ‘a’ (from the Canny Conversations logo), and a yellow box as a full-stop (from the Ops-Box logo)].

An acquisition often results in a shift in positioning for both the newly acquired product and the acquiring company. Lately, I've worked with a number of companies on post-acquisition positioning. In the newsletter this week, I'm doing a deep dive into how you might think about your go-to-market strategy and the positioning shifts you might make after an acquisition. Specifically, I'm covering five scenarios: - When the acquired product becomes a "feature" of a parent company product - When the acquired product is positioned as an up-sell or cross-sell to a parent company product - When the acquired product is positioned as standalone and equal to other products the company sells - When the product is positioned as part of a "suite" of products - When the product is positioned as part of a "platform." Behold some graphics I created to go with this article 🙂 Link to the full guide in the comments. Let me know what you think!

There's a cost for consistency.   I recognize I have to say no a lot.    No- to a lot of things that sound good, look good, probably would feel good, smell good, taste good etc. I am not the most outgoing guy around - I just know what I like and what works for me and I try to stick to it.   I try and keep it simple but challenge myself to do hard shit that keeps me focused and engaged on the outcome.    Switch topics :) The highlight of my day yesterday was a great zoom call with the owner of Brand 30 and Distribute.so Andy Mewborn (Thanks man!)   Andy helped me focus on what I should be writing about here on LinkedIn.    Andy zeroed in on what I should share here: my journey learning about business acquisitions.   I have read a lot about it this past year and have met some very interesting people who do it full-time. These people are able to help so many people retire and live the life they dream of.   Starting tomorrow, I will start that. It should be fun- especially because I am working on due diligence on two companies right now.   #day19of30 #brand30

JUST WHEN WE FINALLY GOT OVER REORG 2… Remember Reorg 2: The Reorg Strikes Back? Well, guess what? It’s sequel time, and it’s messier than a team-building retreat gone wrong! Introducing the next chaotic chapter: "Synergy in Six Acts: The Merger That Turned the Office Upside Down." Just when we thought we had survived Reorg 2, in comes this merger with more buzzwords, gadgets, and confusion than we ever asked for: 🔹 Thought hammocks? Yup, still there. Still pointless. 🔹 Glow sticks? Essential for corporate synergy. 🔹 Hoverboards? Now serving as the fastest way to get injured between meetings. This time around, we’ve got corporate anthems that sound like rave music, team-building exercises that should come with hazard pay, and a whole lot of "synergy" that no one understands but everyone pretends to. Grab your corporate survival kit (aka snacks and noise-canceling headphones) and get ready to dive into the most ridiculous office saga yet. It’s a merger that promises synergy but delivers... something else entirely. Check out the full story below and let me know how your office is holding up! https://lnkd.in/eg-WPX3g #OfficeMadness #MergerMishaps #CorporateChaos #ReorgSagaContinues

Terry Kawaja has pitched a revive/survive/thrive framework as a way of thinking about advertising M&A in 2023, 2024, and 2025. We’ve seen that bear fruit this year with acquisitions including Scope3/Adloox, Viant/Iris, Outbrain/Teads, Zeta/LiveIntent, Sharethrough/Equativ and Seedtag/Beachfront, to name a few. Azerion has made a bunch of acquisitions including, most recently, Goldbach, a top agency in Central Europe, subject to reg approval. The flurry of acquisition coheres with Terry’s thesis. It also points to the need for consolidation in adtech. You need scale or you can’t survive. Agencies want to deal with fewer partners, and adtech companies can drive mass efficiencies by consolidating. The message to adtech companies is eat or be eaten.

Since our merger with Reveal‎, we’ve been working behind the scenes to unify our platforms, values, teams, and insights. Today, we’re thrilled to introduce one more step towards this union, the rebranded ELG Insider! Why does this matter? Because Ecosystem-Led Growth (ELG) is more than a strategy — it’s a movement. And ELG Insider is your go-to hub for all things ELG. We’ve combined the best advice and success stories from Crossbeam‎, Reveal‎, and many GTM leaders into one resource hub packed with actionable insights, real-world stories, and strategies to help you: ✅ Close more deals ✅ Drive brand awareness ✅ Maximize renewals and expansions ✅ Boost revenue through partner ecosystems And this is just the beginning of what our newly merged team has in store. Meet the new ELG Insider: https://lnkd.in/g2_qcpp7 #ELG #EcosystemLedGrowth #B2BGrowth #RevenueGrowth #GTM

I have a friend who is almost a billionaire. I asked her what her one key to making informed tech deal acquisitions well is. Here's what she told me: - Always focus on the long-term value and quality of the tech deals. - Don't let the fear of missing out drive your decisions. 🌟💡 Remember, it's about making smart, informed choices. Share your thoughts on overcoming FOMO in tech deals! Subscribe to our newsletter for bi-weekly updates on lifetime tech deals at https://lifetimo.com. #LifetimeDeals #Lifetimo