What a week in Las Vegas! 🎰 Last week, the Simplebet team attended the Global Gaming Expo for a productive week, highlighted by our Head of Analytics, Andrew Puopolo’s panel, “AI-Powered Evolution: Reshaping the In-Play Sports Betting Strategy,” where he discussed how organizations could leverage AI to enhance the betting experience for clients. Check out the highlights below🎥
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⚡ Take a deep dive into how CasinoEngine leverages AI-driven tools to personalise gaming experiences. Discover the strategies behind real-time recommendations, predictive analytics, and data-driven player engagement with EveryMatrix. Discover the insight behind the tools to personalise your platform: https://lnkd.in/e47deRKd
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Are you maintaining your certification and tracking your PDUs? Attending tomorrow's webinar with the National Institute for Social Media will earn you 10 PDUs and you'll uncover how sports, gaming, and entertainment brands have been at the forefront of using Fandoms for marketing and branding. Register now before it's too late! #OMCP #NISMWebinar #Fandom #Marketing
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Check out the new episode of Sports Betting Conversations hosted by my colleagues Russell Karp 🇺🇦 and Kevin Twitchell. In this episode, hosts and their guest are talking about using gamification techniques to enhance fan experience. #DataArtMedia
🔔 The new episode of Sports Betting Conversations featuring Low6 is here! This time, Kevin Twitchell and I met with Jamie Mitchell, Co-Founder and CEO of Low6, to explore the intersection of big data and fan engagement in free-to-play gaming. Jamie took us on a journey into how Low6 uses gamification to enhance fan experience. He also discussed the company's innovative approach to driving user engagement and monetization, highlighting exciting collaborations with major sports leagues. 👉 Watch the episode now: https://lnkd.in/gGcH68dx #DataArt #DataArtMedia #sportsbetting #fantasygames #Low6 #bigdata #fanengagement
[Video] Conversations with Sports Betting Industry Leaders
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☑ With Gamescom less than three weeks away, Fancensus will once again be gathering consumer feedback this time around the Opening Night Live show. What did viewers think of ONL? Which games were they most excited for? How many games did they recall being featured? Find out in the finished report. Is your game going to be a part of ONL? If so, then take the opportunity to ask gamers your own private questions too. What did they think of your trailer? Did they enjoy the song choice? What format will they purchase the game on? 👉 For more details contact us at info@fancensus.com #VideoGames #Data
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In the fast-evolving landscape of skill-based, real-money gaming (RMG), the ability to make informed, data-driven decisions has become a cornerstone for success. In our latest blog, Guy Yarkoni, our Head Of Analytics & BI, explains how, with this approach, Papaya sets itself apart in a competitive industry and solidifies its commitment to providing a secure, engaging, and enjoyable gaming environment for all players. Dive into it here: https://lnkd.in/eP2-UM6u
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🎮 Hey, players. Our Fan Mail newsletter is back. 🎮 Get the latest updates on gaming and marketing straight to your inbox. Whether it’s industry insights, exciting new releases, or trends fans are excited about, we’ve got you covered. Sign up now and never miss an update. 👇 https://lnkd.in/ez2hXKG7 #WasteCreative #KeywordsStudios #GamingNews #MarketingInsights #Newsletter
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Tatyana Kaminskaya, Head of SOFTSWISS Game Aggregator, recently participated in an exclusive roundtable discussion with iNTERGAME media! In this conversation, experts explored a range of key topics including strategies to keep players engaged and loyal, the role of AI and machine learning in personalising gaming experiences, and how to balance growth with the demand for responsible gaming. A huge thank you to the distinguished speakers, Kseni Viatkina, CMO at Zillion Games, and Rodion Gusarov, Affiliate Manager at Royal Partners - affiliate program, for their contributions. Don’t miss out on these valuable insights from industry leaders. Dive into the full interview here: https://lnkd.in/eM9K_Tca #winningcombination #igaming
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It has been a pleasure conducting this new study on how the media frames the relationship between far-right extremism and esports with Holly Collison-Randall, Emily Hayday and Jack Pippard, published by Nature Portfolio. Key takeaways from the study: 🔉 Findings echo existing research that shows how extremist organizations leverage and exploit the various online platforms and environments inhabited by esports and gaming users. 💡 There is a lack of awareness and consistent reporting on the subject. This may lead to heightened skepticism, fear, and social barriers created between those who participate and compete in online games and esports and those who monitor and are tasked with preventing violent extremism. 🔉 The use of provocative narratives and the competing personas attached to radicalized individuals can lead to misperceptions about online radicalization, possibly altering public opinion and resulting in prejudice towards individuals and the risks associated with esports, gaming, and gaming-adjacent spaces. https://lnkd.in/g6mQ3CpT (open access)
Super excited to share that Emily Hayday , Ramon Spaaij and Jack Pippard and I have just published our paper titled ‘Media framing of far-right extremism and online radicalization in esport and gaming’. Read here-https://lnkd.in/e3XMziAD It has been insightful to further explore online far-right exploitation within esport and gaming social repertoires, as well as the reporting styles and narratives that are presented to various audiences. Great to work with such a thoughtful team and so pleased to share this.
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Read this before the G2E!
While I've spoken at many conferences, this week was a first for me as I was asked to give a keynote at BTIG's Digital GameDay: Gaming, Gambling, and Sports Betting Forum this week in New York! It was great to provide some insights into the changing policy environment around the industry, in particular to the investors looking to better understand the space. Thanks to Clark Lampen and Isaac Boltansky for hosting a great discussion and a superb event.
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A highly recommended discussion and especially valuable to those like myself who are relatively new to Linkedin & iGaming social media!
This was such a great morning! And it seemed like we could be discussing the Social Media topic the whole day! Thank you once again Hipther and European Gaming Media for inviting me and Swintt to participate at the European Gaming Q2 Meet up, which focused on 'Building Following' and how to use social media platforms in the right way! 💡 Find out what Dorota Gruszka from Booming Games, Claudia Heiling from Golden Whale and myself had to say about these powerful marketing tools, all moderated by Zoltán Tűndik, here: https://lnkd.in/dryUeeTV #Swintt #LetsDoThis #PanelDiscussion #SocialMedia
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We loved having you all, and hearing Andrew's knowledge shine on stage!