Simon Kringel’s Post

Artists, use comments to put out your values, connect with those who like what you say (sorry if that's obvious) #artmarketingonline, #artbusinesstips, #artbusinesscoach, #artbusinesslife, #artistlife, #artmarketing, #sellyourartonline, #artbusiness, #artwebsite, #artistmaker

Nostalgia has become a go-to strategy in marketing, with mid-90s to early-2000s references dominating creative direction of late. This trend was highlighted by two releases within 12 hours of each other today: Calvin Klein's CK One ‘Essence’ and Charli XCX's collaboration with Billie Eilish, ‘Guess’. Calvin Klein's approach to nostalgia was literal, directly referencing their own 1994 CK One campaign. While the original ad captured youthful sexuality (or is it sexual tension?) and youth culture (models talk over each other with background music as if at a party), the new ‘Essence’ ad falls flat, the message sounding more like an echo of a familiar one, which feels ironic since the ad ends with a voiceover, ‘ The new intensity’. In contrast, Charli XCX and Billie Eilish's MV for "Guess" successfully reinterprets 2000s party culture - a contemporary cultural ‘intensity’ or ‘sensuality’ for today's audience. Funnily enough, the MV could have been a great opportunity for brand presence, like that of Calvin Klein (though I’m glad it doesn’t). This stark difference underscores a crucial point: nostalgia falls flat without narrative, and maybe a little (bratty) playfulness and humor. #CalvinKlein #90s #Brat

Last weekend, Taylor Swift wrapped an epic 149 show tour with a record $2 billion in ticket sales. While she’s hopefully enjoying some well deserved time off, the rest of us can learn a thing or two from her history-making tour and marketing strategy. 1. Always stay one step ahead of the competition Taylor Swift is known for methodically planning her next move. From her famous easter eggs to releasing a new album in the middle of tour, Taylor always knows what she’s going to do next—making it nearly impossible for other artists to keep up. 2. Authenticity sells Throughout her career, Taylor has stayed true to herself. Her vulnerability and honesty in her lyrics and gratitude for her crew and fans establish a sense of trust with the public. This authenticity keeps fans engaged and loyal. 3. Brand consistency is key The attention-to-detail Taylor has when writing and releasing a new album is unparalleled. From outfit choices that relate to the theme of an album to hidden riddles in lyrics, her brand voice and narrative is always consistent. TL;DR To have a strong brand, you need to stay on your toes. Always plan for your next step to stay ahead of your competition, focus on promoting authenticity, and ensure your brand voice is consistent across your entire marketing strategy. What else would you add? #brand #marketing #marketingstrategy

Who What Wednesday: Issue 8 - father. “Do you spend more of your life looking, or listening?”   I was asked this question recently by Freddie Denham Webb and Joe Farley.   Co-founders of Father, a music and sound design studio, the pair are exploring the outer regions of what sound can achieve for businesses. Their clients include Aston Martin, the V&A Museum, MTV (naturally), and Nike.   Here’s what they told me.   “Sound is a major component of our consciousness and a powerful motivator. But businesses overlook it when it comes to building brands, beguiling customers, and selling products. Meanwhile, we’re devoting more time to media that demands that we listen in.   If you’re not using sound, you’re putting your brand on mute.” 🔇 What's your favourite sonic brand? #sonicbranding #sound #design #whowhatwednesday

Embracing Inspiration: A Creative Oasis In this post, I'm turning the spotlight on inspiration! Whether it's the beauty of nature, the rhythm of music, or the artistry of fellow creatives, inspiration is the heartbeat of my designs. Swipe left to explore the sources that fuel my creativity. What inspires you? Let's build a community of inspiration and share what sets our creative spirits on fire. Comment below with your favorite sources of inspiration! #CreativeInspiration #passionproject #FuelYourCreativity

How do you go from the cringy meme of a dying pop group to ultimate cool girl? Camila Cabello’s rebrand is the blue print. It has been one of the most well-rounded, cohesive, on trend pivots I may have ever seen unfold in real time. Her new music, and look to match, harnesses nostalgic Y2K grunge aesthetic perfectly while still managing to feel authentic. For me, it all started with the TikTok dance trend from her unexpected collab with Playboi Carti that collectively had both fan bases going “wtf?”. Camila credits hip hop as major inspiration on her new album in her interviews with Complex & NYLON, reflected in her choice of special guests - including Drake getting his own track. And let’s talk about how Camila, of all acts, may have snagged the last ever City Girl feature being the duo has reportedly since broken up. To keep the momentum going, Camila has teased a visual for this track with a cameo from F1 driver, Lewis Hamilton (cool girls like F1 now). From a PR perspective, Complex & NYLON were the perfect outlets to solidify her new image that was already in the works on socials as well as further establish her as a legitimate force in pop music. In conclusion, I’m obsessed. #music #rebrand #trends #marketing #fangirl #musicmarketing #socialmedia #PR #publicrelations #collaboration

I want to talk about it. Eminem released a new song in which, true to his style. he calls out others, crafts double entendres that you have to be quick to catch and highlights some social aspects not everyone is willing to talk about. (it's called Houdini if you want to find it on Tiktok). With many of his albums, he's crafted clever ways of putting them out, including the latest where he's created a true crime video and put out an obituary for Slim Shady. Recovery used the sham-wow guy and made it infomercial style, Revival was a treatment for a false condition (complete with a website). This is marketing + branding. He is promoting himself, but unlike how other artists are, that's his brand, they are different and almost no other artist could have used this style of promotion. Taylor Swift is an incredible marketer because she understands her brand and audience. The key to building your business brand is to understand where marketing is and what branding actually is, its not just a logo, marketing is not just promotion. I am a huge Eminem fan, not just for his clever lyrics but his self-awareness and honesty. www.aweditycreative.com #eminem #marketing #branding #morethanalogo

How do you make something stand the test of time? This week, I saw Aussie Floyd play at The Royal Albert Hall with my family (we go every year… die hard fans). Pink Floyd stand the test of time to such a degree that even tribute bands are selling out nearly 60 years later. People still go to hear the music, even if it’s not the original band playing it. Why? For me, it is the emotional tie. A good brand (or band) will form a community with its fans. Not many products can say they’re the only one of that type on the market, so, as much as you need to educate someone on why they need your product, you also need to make them feel like you have a community to offer too. #marketing #branding