Showami’s Post

I feel like people are over April Fools. Maybe because it was a bank holiday. Maybe because our bull s*it meter is sensitive. Maybe because the world is absurd anyway. But it feels like this year brands decided to leave April Fools alone, and those that didn’t, didn’t really fool anyone. What was once a media moment fuelled by news outlets worldwide has become another excuse for brands to talk about them. I remember waking up one morning and seeing a story on BBC News about spaghetti trees. That was peak April Fools. Today we’re less gullible, more cynical and harder to distract. That’s actually why I think brands need to market like it’s April Fools every day. And see throigh those absurd promises. That’s what the ‘Entertain or Die’ mantra is all about. Nothing is a great example of a brand doing just that. (The phone challenger brand beat Samsung in our Entertaiment Index ranking). They released a branded beer on April Fools last year but then actually released it. Liquid Death similarly release ads that all feel like April Fools pranks - but they’re not. Treat every creative brief like it’s April Fools. BTW go read Entertain or Die (link on my page). #EntertainorDie #AprilFools

#Sustainablefestivities. This article by George Monibot on the same theme is also a good read 🌍🌿♻️ https://lnkd.in/eJxr4e_a

😈 She's browsing your listing right now... Who? The Guest From Hell! [**Headphones Recommended** 🎧] Every host's worst nightmare isn't the things that go bump in the night - it's the guest from hell who's planning to book your place. BONUS: Experience the terror with our haunting narration and horror soundtrack... 👻 Sound familiar? 🚩 "Can I get a discount? It's just me!" (Narrator: It wasn't) 💰 "The water pressure wasn't perfect... I deserve a refund" 🎭 "Just a small dinner party" *Ring camera catches 30 people arriving* 🔥 "Your rules are too strict" (Translation: I'm planning to break them) 🏃♀️ That pit in your stomach when you realize who you REALLY just booked PLUS: The screening secrets top hosts use to spot these nightmares before they book READ or LISTEN - your choice of nightmare fuel! https://lnkd.in/eT-BKDwv Comment "AntiGuest" below if you've ever had a guest from hell! 👇 Share your horror story below! #AirbnbMarketing #Halloween #VacationRentalMarketing #AirbnbHost #VacationRental Superhog #NoiseAware Rest (Formerly NoiseAware) Minut #Buyerpersona #Knokx #Marketing #Clients #Customers #VRBO #Shorttermrentals

👻 𝐒𝐩𝐨𝐨𝐤𝐲 𝐯𝐢𝐛𝐞𝐬, 𝐚𝐧𝐲𝐨𝐧𝐞? Halloween videos are already popping up across the socials. Ever noticed how eerie, horror-themed music takes over playlists during certain "superstitious" dates like Friday the 13th or Halloween? 👀 Whether it's classic movie soundtracks or dark, moody beats, audiences are drawn to these atmospheric sounds, fueling spikes in streaming numbers. But why does this happen? 🎧 Nostalgia & Curiosity: Fans reconnect with iconic horror themes (think Thriller 👑) while also discovering fresh, haunting tracks from up-and-coming artists. 🧠 Emotional Impact: The visceral thrill of horror music taps into our emotions—fear, excitement, suspense—creating a powerful listening experience. And on days filled with superstition, people are more drawn to explore those feelings. 🎶 Perfect Background: These spooky playlists serve as the ideal ambiance for Halloween parties or even solo binge-watching horror marathons. More listens = more streams = higher chart rankings for these niche tracks! For artists and labels, embracing these moments means tapping into a seasonal goldmine. Ready to capitalize on the spooky season? Drop your thoughts below! 👇🎃 #StreamingStrategy #MusicConsulting #HorrorMusic #MusicStreaming #HalloweenMusic

😈 She's browsing your listing right now... Who? The Guest From Hell! [**Headphones Recommended** 🎧] Every host's worst nightmare isn't the things that go bump in the night - it's the guest from hell who's planning to book your place. BONUS: Experience the terror with our haunting narration and horror soundtrack... 👻 Sound familiar? 🚩 "Can I get a discount? It's just me!" (Narrator: It wasn't) 💰 "The water pressure wasn't perfect... I deserve a refund" 🎭 "Just a small dinner party" *Ring camera catches 30 people arriving* 🔥 "Your rules are too strict" (Translation: I'm planning to break them) 🏃♀️ That pit in your stomach when you realize who you REALLY just booked PLUS: The screening secrets top hosts use to spot these nightmares before they book READ or LISTEN - your choice of nightmare fuel! https://lnkd.in/eew-r9Ms Comment "AntiGuest" below if you've ever had a guest from hell! 👇 Share your horror story below! #AirbnbMarketing #Halloween #VacationRentalMarketing #AirbnbHost #VacationRental Superhog #NoiseAware Rest (Formerly NoiseAware) Minut #Buyerpersona #Knokx #Marketing #Clients #Customers #VRBO #Shorttermrentals

⏰ Last Chance to Dominate #BFCM2024 with Live Shopping! ⏰ The clock is ticking! Don't miss out on the biggest shopping season of the year. Our expert guidance can help you maximize your Live Shopping potential. Act now! ➡️ https://t.ly/daB8N #LiveShopping #VideoCommerce #ShoppableVideos #BFCM2024 #Successstories

Mariah Carey is coming... Have you ever stopped and thought about why we listen to the same Christmas songs every single year? It's a powerful combination of familiarity, seasonality and nostalgia. Businesses take advantage of this too. All it takes is one absolute banger Christmas campaign to happen annually, and your customers will always keep coming back for more, and more... and more. What are you doing this Christmas to promote your products and services? And are you doing it every single year? What's your Mariah Carey Christmas classic? #Marketing #MarketingCampaigns #DigitalMarketing #Christmas

In case you wondered, the answer is yes. There is a Disney gift basket, this one from the website Mouse in the House. Which branded items do your clients prefer? #giftbox #giftbasketbusiness #giftbaskets #gifts #baskets

Love this! And it has been a hot summer so far, ice cream is needed! *This sign was not made by us, we just think it's funny and wanted to make you smile!* #funnysigns #funnysign #funny #funnymemes #funnypictures #funnymeme #funnypics #funnyposts #funnyquotes #funnypost #funnypic #funnypicture #funnymoments #funnyface #funnystuff #funnytextposts #funnyday #funnytextpost

🎵 It's the most wonderful time of the year... unless you hear this song! 🎶 The holiday season isn't just about jingle bells and festive cheer - it's also the season of Whamageddon! If you haven't heard, here's the challenge: try to make it through December without hearing Wham!'s iconic Last Christmas. Sounds easy? Think again. Here are the rules of Whamageddon: 1️⃣ The game begins on December 1st and ends at midnight on December 24th (or you can define your own time frames) 2️⃣ If you hear “Last Christmas” by Wham!, you're out. Covers don’t count—only the original version 3️⃣ You can't intentionally send others to Whamhalla (a.k.a. sabotage them by playing the song) 4️⃣ If you're caught, own it. Post your defeat and join the commentary fun online So, if you're a seasoned veteran planning your evasive manoeuvres or a newcomer getting ready for the opening synth, we welcome you. What does this say about the future of music, nostalgia and virality? Let's discuss it in the comments! And tell us - are you still in the game, or has Last Christmas found you already? #Whamageddon #MusicCulture #FutureOfMusic #HolidayFun #MediaTrends