Spirit Airlines' ultra-low-cost model serves as a cautionary tale for what happens when cutting costs takes precedence over delivering the basics: punctuality, comfort, and service. In the pursuit of margins, they overlooked the critical element that keeps customers returning—reliability. As a product leader, I’ve seen firsthand how balancing efficiency with customer satisfaction can drive sustainable growth. Low-cost doesn’t have to mean low satisfaction. Even in a budget-friendly model, investing in operational excellence—like on-time performance and streamlined customer touchpoints—can pay dividends in loyalty and retention. The lesson here? Never sacrifice the fundamentals of a good customer experience for short-term gains. If you’re not solving for reliability and trust, price alone won’t keep customers coming back. What do you think? Can no-frills and great Customer Experience coexist?Let’s discuss. #spiritairlines
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Explore the Shift from Cost to Customer in Airlines: a Must-Read by Gavin Eccles In his enlightening article, “Was all about Costs… Now all about Personalisation?“, Gavin examines a significant shift in the airline industry‘s #strategy. From a pre-COVID focus on cost #management, #airlines are now prioritizing #personalization and customer experience. This piece offers valuable insights into why this change is crucial and how it‘s reshaping the industry. Don‘t miss this key read on the evolving dynamics of airline customer engagement. Check out the full article here: https://swki.me/qBlIVlpY #BAEVentures #Travel #Innovation
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