Shelf Talks Podcast’s Post

Exciting News for CPG Founders! Aurora James has launched a not-to-be-missed podcast series for CPG founders called Friends and Family. The debut episode features Emma Grede sharing invaluable insights from her experiences running SKIMS, Good American, and Safely. Imagine having coffee or cocktails with an amazing VC and CEO, where you not only have fun but also gather actionable advice on topics like developing your employee development approach across the stages of your company's growth. Special Highlight: Eva Chen, Instagram's Head of Fashion Brand Partnerships, graces the episode with stellar advice for brands aiming to boost their social media strategies and enhance their online presence. Pro Tip for CPG Brands from the Podcast: Community is key! Dive deep into engagement by sharing your brand’s journey, including the highs and lows. Authenticity and personal connection should drive your content strategy. Don't chase perfection—aim for connection. Experiment with different Instagram formats like Stories and Reels to discover what truly resonates with your audience. Remember, your followers are more than just numbers; they are your community. Listen, engage, and grow together.   Have you listened to the episode? Let's connect! I'd love to hear how emerging brands and founders are leveraging and implementing these strategies.  

If you're a product-based entrepreneur, getting onto retail shelves can be a game-changer! Straight from our latest podcast guests🎙️, here are three game-changing reasons why landing on retail shelves can elevate your brand: ✨Increased Brand Visibility -Retail stores provide you with a valuable, built-in audience. Each store placement is an opportunity to introduce your brand to new customers who may not have discovered you otherwise. The more people who see your product, the stronger your brand recognition. ✨Enhanced Credibility -Being on a retailer's shelf signals to consumers that your product has been vetted and approved by industry experts. This trust boost can be huge, helping you build credibility with customers who might be new to your brand. ✨Scalability and Growth -Retail placements offer opportunities to expand your business faster. With shelf space in key locations, you can reach more customers across different regions, increasing sales potential and giving you a solid foundation for further growth. Are you working on getting your product into retail? What benefits have you seen? Oh and check out episode 5 to hear from Morgan Potts, founder of Granarly (shown in pic) Spotify: https://lnkd.in/euCiPGmJ Apple Podcasts: https://lnkd.in/eFiG-Qn6 #ProductBasedBusiness #RetailStrategy #ShelfSuccess #BrandVisibility #RetailGrowth

Does your brand’s packaging have the power to stop your audience in their tracks? Packaging is more than just a container—it’s a canvas for your brand’s story. It’s a tangible, sensory experience that can captivate your audience, communicate your brand's uniqueness, and even convert them into loyal customers. Think about it—when someone picks up your product, does every angle of the packaging intrigue, engage, and connect with them? Brands like Apple and Glossier know this secret. They use every inch of their packaging to create a memorable experience, turning their products into icons. In this reposted episode of The Unified Brand Podcast, we talked with Mark Christou, founder of ROOK/NYC, an agency specializing in packaging design for disruptive brands. Mark shares insights on how to create packaging that not only stands out on the shelf but also forges a connection with your audience. Listen to Episode 81 of The Unified Brand Podcast from the archive to discover how to create packaging that sets your brand apart. - https://lnkd.in/ewmDyxks #PackagingDesign #BrandExperience #BrandingTips #CreativeStrategy  #StandOutBrand 

Maya does such a great job explaining the value of B2B gifting, and how essential tracking your ROI on Corporate Gifting is. CorporateGift.com makes the process seamless for every user to do just that!

So excited to hear my friend Gustavo Sanchez and his awesome jijamas® featured on the Honest Ecommerce podcast to talk about product, marketing and adapting in entrepreneurship. Love hearing the whole story of how this business come to life. #smallbusiness #entrepreneurship #retail

Revenue Boost: A Marketing Podcast is live (https://lnkd.in/eUM4hupW) and the great episodes continue! This week, beauty industry marketing leader, Amanda Knappman graces the RBMA studio to share her expertise on winning growth strategies. In our upcoming episode, "From Startup to Global Brand: Scaling with Strategy and Heart," I sit down with Amanda to dive into the strategy and data driving Peace Out Skincare's phenomenal success. We explore how they cultivate a passionate community of brand advocates to expand their audience and dominate the market. From organically viral videos to innovative audience sampling, Peace Out Skincare's (the OG of pimple patches) acne healing dots have revolutionized acne acceptance and normalization, leading to impressive global market share. Don't miss out on this insider look into a brand that's changing the game! Be sure to follow RBMA: Revenue Based Marketing Advisors for an alert when this episode goes live! #Podcast #BusinessGrowth #MarketingStrategy #BrandBuilding #PeaceOutSkincare #AcneRevolution

Listening to a popular podcast last night on brands. This was said by one of the experts, "It's not for a brand to sell truths, it's there to sell dreams." I couldn't disagree more. Brand truths give a brand courage. Brand truths create tribes. Brand truths creates a passionate love. Brand truths allow brands to be accountable to it's team and customers. If podcasts hosts believe brands should not sell truths, dream on.

Thrilled to announce my episode on The Marketing Millennials podcast is now LIVE! I had an amazing time discussing how Cetaphil continues to thrive as a legacy brand. The challenge isn’t just staying on the shelf—it’s staying relevant. In this episode, the incredible Daniel Murray and I explore: ✨ The secret to building longevity for brands. ✨ Adapting to trends without losing authenticity. ✨ Crafting campaigns where the product remains the hero. 🎧 Tune in now on Spotify: https://lnkd.in/duXDkSSi I’d love to hear your thoughts—what’s your favorite strategy for keeping a brand relevant? #SkincareMarketing #LegacyBrands #BrandStrategy

🚀 Exciting Milestones for Merit Beauty on Today's 'Ecommerce On Tap' Podcast Episode 🌟 On the latest episode of Ecommerce On Tap, we delved into the extraordinary journey of Merit Beauty Supply Inc and its founder Katherine Power. Here's a sneak peek of what we uncorked: 🌱 Clean and minimalistic beauty is not only a trend but a powerful movement, as exemplified by Merit Beauty's philosophy and skyrocketing sales figures. 🎯 Strategic retail partnerships, like Merit Beauty's rapid expansion into Sephora, can be game-changers for growth-minded brands. 💡 The importance of size when it comes to production facilities - a mismatch can lead to quality control issues or lack of attention to your brand. Tune in to unpack these insights and more, as we toast to the remarkable success of Merit Beauty! #EcommerceOnTap #MeritBeauty #CleanBeauty #Minimalism #RetailGrowth #BusinessStrategy #Podcast 🎧 Listen to the full episode and follow Ecommerce On Tap for more enlightening discussions about the ecommerce landscape! 🎙️

Unlock the Power of Human Connection in Ecommerce 🔑 In our latest episode of GM2’s Ecommerce Collective Podcast, we had the pleasure of interviewing Mick McCarthy, an influential voice in ecommerce.  Watching Marc Adelman chat with him and his insights on creating more human brand experiences are game-changing! 🚀 Key takeaways: 1. Shift your perspective: Instead of focusing on platforms, partners, merchants, storefronts, and customers, start with understanding people and their needs. 🤝 2. Conduct research to gain insights into what people expect from brands and their products. This will help you develop ideas that resonate with your audience. 🔍 3. Prioritize people, brands, experiences, and then platforms. By putting people first, you can create more meaningful connections and build stronger relationships with your customers. ❤️ Listen to the full episode to dive deeper into how you can make your ecommerce brand more human-centric. https://lnkd.in/d8MnATwE Drop a comment below and let us know your thoughts on creating more human brand experiences! 💬 #ecommerce #humanconnection #brandexperience #podcastinsights