Shai-Lee Kessler’s Post

All about Marketing!

All about marketing!

A different level of marketing…

How to build a culture of marketing excellence

🌊🐟 Embracing Imagination in Marketing: A Lesson from Small Fish 🐟🌊 In the vast expanse of the ocean, a small fish once asked a bigger fish, "Where can I find the ocean?" The big fish replied, "You're already in it." Perplexed, the small fish exclaimed, "But it's just water!" To which the big fish responded, "It's not just water - it's the infinite possibilities of the ocean. Use your imagination." Similarly, in the fast-paced world of marketing, we often find ourselves searching for the next big idea, the perfect strategy, or the key to unlock success. But what if the answer lies not in seeking something external, but in harnessing the power of our imagination? Just like the small fish swimming in the ocean, we are surrounded by endless opportunities and possibilities in the marketing industry. It's up to us to see beyond the surface, to dive deep into our creativity, and to explore the uncharted waters of innovation. Let's take a cue from the small fish and embrace the idea that our environment is not just what it appears to be. It's a canvas for our imagination, a playground for our ideas, and a sea of potential waiting to be unlocked. So, let's challenge ourselves to think differently, to dream bigger, and to see the ocean of opportunities that surrounds us. Together, let's dive into the depths of creativity and make waves in the world of marketing! 🚀💭 #ImaginationInMarketing #CreativeThinking #Innovation #Inspiration How do you tap into your imagination to drive creativity in your marketing efforts? Share your insights and experiences in the comments below! 🌊🐟✨

Yes, "relying on word of mouth" is a strategy. I like Mary Perrotti's better! So many educational institutes are doing wonderful things for their students, families, and communities they serve. The challenge is that in most cases is that all this wonderful get's noticed, people talk, and word of mouth spreads. Q: But isn't that great? A: Yes, unless you exclusively rely on it. The Frances Xavier Warde School not only understands this, they invested in understanding how to amplify word of mouth by forming a strategy that brings cohesion between their awesome reputation and their marketing. *Also best way to get value out of an agency... pull them in to build your strategy with you for your internal team to execute ;-)

The R.E.A.L. Framework Marketing That Actually Works 🎯 Tired of the same old marketing fluff? Here’s a framework that gets real results by keeping things simple and human: Relevant – Talk to people about what they care about right now, not outdated trends. Engaging – Start conversations, don’t just broadcast. Ask questions, challenge ideas—get people involved. Authentic – Drop the polished act. People connect with real stories, even if they’re messy. Long-lasting – Stop chasing short-term wins. Focus on building relationships that actually last. Marketing shouldn’t feel forced—it should feel REAL.

The marketing world has evolved—drastically. So if you are still putting outdated ideas into play decades later, you may be… missing out on building a successful marketing strategy!! The most successful marketing teams today stand out because they embrace their true voice, uniqueness, and good old authenticity! It’s that genuine authenticity that opens the doors to: New Opportunities, Collaborations, And New Clients. I’m just a message away to show you how I help clients discover and express their authentic selves for greater brand and marketing success!

Are you sharing the process or just the polished product? In marketing, we often overlook one of the most valuable elements: the journey. We think people only want the "wow" finish, but what keeps them engaged is the story that unfolds along the way. Think about it—when you share the creative process, the behind-the-scenes, the unexpected turns, you’re building a connection that feels real and relatable. You’re not just showing the “what”; you’re sharing the “how” and “why.” So, don’t let your marketing be a before-and-after snapshot. Let your audience in on the journey, the learning moments, the progress—it’s what makes them part of the story and keeps them coming back for more.