Sequel.io’s Post

How do you generate 85% of new business pipeline through digital channels? Lucas Welch, VP of Global Corporate Marketing at Highspot, recently shared his thoughts on this topic and how he and his team increased website demos and SQL conversions YoY on the Game Changers series. When nailing down how to meet buyers where they are in market, you should ask yourself: 👉 What does your audience care about? 👉 Where do you trend well? 👉 Where don't you trend well? 👉 Where do your competitors trend well? The answers to these questions can help you triangulate a strategy that can capture prospects through your blog and lead them through a multipage journey through the site. Want to snag more insights from Lucas? Check out the full session, here: https://lnkd.in/g69AcBpH #website #conversions #marketing #pipeline #gamechangers

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