“Millennials and Gen Z are drawn to employers who prioritise social commitments, such as sustainability and diversity, and philanthropy efforts.” - Deloitte’s 2023 Gen Z & Millennial survey. How can you showcase your commitment and initiatives to these and other causes? 🤔 If you’ve been following Seenit for a while, you’ll know the answer is… 👉 Your employer brand. And more specifically, employee generated video content. 🎬 Not sure where to begin? Let us show you: https://lnkd.in/eQQ35VVy #EmployerBrand #VideoContent #DEI #Diversity #RecruitmentMarketing #EmployeeGeneratedContent
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📢 𝗦𝘁𝗲𝗽-𝗯𝘆-𝗦𝘁𝗲𝗽 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆 𝗟𝗮𝘂𝗻𝗰𝗵 𝗦𝗲𝗿𝗶𝗲𝘀: 𝗣𝗮𝗿𝘁 𝟲 - 𝟭-𝟯 𝗠𝗼𝗻𝘁𝗵𝘀 𝗔𝗳𝘁𝗲𝗿 𝗟𝗮𝘂𝗻𝗰𝗵 🌟 Hey everyone, 🚀 Welcome back to my Community Launch Series! In this part, we will explore the key steps to take during the critical 1-3 month period after launching your online community. Let's dive in: - 𝗜𝗱𝗲𝗻𝘁𝗶𝗳𝘆 𝘀𝗼𝘂𝗿𝗰𝗲𝘀 𝗼𝗳 𝗺𝗲𝗺𝗯𝗲𝗿 𝗮𝗰𝗾𝘂𝗶𝘀𝗶𝘁𝗶𝗼𝗻 & 𝗽𝗿𝗼𝗺𝗼𝘁𝗲 𝗼𝗻 𝘁𝗵𝗼𝘀𝗲 𝗰𝗵𝗮𝗻𝗻𝗲𝗹𝘀: To continue expanding our community's reach, we should identify valuable sources for member acquisition. By leveraging these channels, we can connect with like-minded individuals and invite them to join our vibrant community. - 𝗨𝗻𝗱𝗲𝗿𝘁𝗮𝗸𝗲 𝗧𝗲𝗰𝗵𝗻𝗶𝗰𝗮𝗹 𝗦𝗘𝗢 𝗔𝘂𝗱𝗶𝘁 & 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗲 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆 𝗳𝗼𝗿 𝗦𝗲𝗮𝗿𝗰𝗵: Enhancing discoverability is crucial for sustained growth as it will make it easier for potential members to find us and engage with our valuable content. - 𝗗𝗲𝘀𝗶𝗴𝗻 𝗮𝗻𝗱 𝗜𝗺𝗽𝗿𝗼𝘃𝗲 𝗠𝗲𝗺𝗯𝗲𝗿'𝘀 𝗝𝗼𝘂𝗿𝗻𝗲𝘆: Any community's success relies on creating a seamless and delightful member experience. Continuously refining this journey ensures members feel connected and supported throughout their community experience. - 𝗚𝗿𝗮𝗱𝘂𝗮𝗹𝗹𝘆 𝗜𝗺𝗽𝗿𝗼𝘃𝗲 𝗮𝗻𝗱 𝗘𝘅𝗽𝗮𝗻𝗱 𝗦𝘂𝗽𝗲𝗿𝘂𝘀𝗲𝗿 𝗣𝗿𝗼𝗴𝗿𝗮𝗺: Superusers play a vital role in fostering engagement and driving community growth. We should empower our passionate members to become valued community advocates. - 𝗗𝗲𝘃𝗲𝗹𝗼𝗽 𝗮 𝗖𝗼𝗺𝗽𝗿𝗲𝗵𝗲𝗻𝘀𝗶𝘃𝗲 𝗠𝗲𝗺𝗯𝗲𝗿 𝗥𝗲𝘄𝗮𝗿𝗱 𝗦𝗰𝗵𝗲𝗺𝗲: Recognizing and rewarding our community members' contributions is essential; that acknowledges their engagement, expertise sharing, and positive impact within the community. Stay tuned for Part 7 of our Community Launch Series, where we'll see the strategies of 3+ months after launch #CommunityLaunchSeries #OnlineCommunities #MemberEngagement #CommunitySuccess #BuildingConnections #GrowingTogether
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Great minds come together! Another fantastic Elevate 2024. Huge thanks to the BrandStorytelling community for inspiring conversations. Let's keep the momentum going. Key takeaways: - Social impact stories are ruling the roost. - Brands, it's time to prove your story's worth (ROI, we're looking at you). - Distribution is everything! - Linking consumers to context = impact measurement = ROI. - Partnerships between brands and nonprofits are the future. Want to chat about how to make your story shine? Let’s connect: https://lnkd.in/gxWuvypU Special shout out to these fantastic individuals: Rick Parkhill, Jordan P. Kelley, Mike Pubentz, Joshua Reiman, Emily Murphy (She/Her), Dan Sonnett, Tod Plotkin, Miranda Abney, Kate Egan, Brian Newman, Brian Walker, Lou Dubois #PlusMediaSolutions #SocialImpact #ROI #ConsumerEngagement
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Community first matters in 2025. 🪩 As we step into 2025, one thing is clear: building a thriving, engaged community isn’t just a “nice-to-have”—it’s a necessity. The strongest brands in won’t just sell—they’ll connect, inspire, and empower through their communities. Investing in your community is investing in your future. ✨Why it works: 💖 Trust is build in communities 💖 Loyalty starts here 💖 Innovation grows with people Excited to bring this to life with the first-ever Maniac Community Event—a celebration of connection, creativity and people (170 content creators). I see you when I see you. 💙 #communityfirst #ugccreators #brandbuilding
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Set your reminder! Tomorrow at 1:00 PM, we're bringing you this month's edition of Impactful Moments. We'll be sharing some quick updates on your Impact community, and tips to make your experience with Impact even better! #FacebookLive #ImpactfulMoments #HelathcareSharing
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Calling all followers! 📢 Today is all about YOU. We value your feedback and want to hear from you. Take a few minutes to share your thoughts and suggestions with us by participating in our feedback survey. Your input helps us improve and provide better content for you. Let's work together to make our community even more amazing. Click the link in our bio to take the survey now. #FeedbackMatters #CommunityFirst #TogetherWeGrow 🌟
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Building a thriving online community doesn’t happen overnight; it requires dedication, patience, and consistent effort over time. However, if you begin to incorporate and practice these three seemingly small yet impactful habits on a daily basis, you’ll gradually start to feel as though the success of your community is just around the corner, ready to blossom. Engage with your audience, empower them to contribute, and continuously innovate to keep things fresh and exciting! 🤝✨ We’d love to hear your thoughts, so feel free to leave a comment or book a call with us to discuss how we can help you further! #CommunityBuilding #Innovation #Empowerment #Engagement
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I can’t wait to share this week’s guest with you, as I have PERSONALLY experienced her magic as a customer myself in a community in which she was at the helm! In this episode I sit down with Shana Lynn, the visionary behind Community Creators to chat about her unique blend of time-tested community-building principles with modern, data-backed tactics to help you have an amazing experience. Shana’s tactics will quickly and easily strengthen both your employer and business brands, so be ready to take notes! We cover: 💞 The critical role of having a clear vision and mission to guide business decisions and foster a strong company culture. 💞 Shana’s 4 Pillars: Cause, Culture, Communication & Connection 💞 Why your team is your primary community: If your team community is not right, they cannot serve your customers at full capacity! *And more! Want to create a community of customers that are truly excited to do business with you? Tune in on your favorite listening app, on the website, or watch it on YouTube! https://lnkd.in/ehYekqjW #entrepreneurs #community #cause #culture #communication #connection #businessbrand #employerbrand
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Community engagement isn't just the season-one pilot - it's a full, 10-season story arc. 📺 It's about understanding the different types of members in your online community so you can engage the full "cast of characters" through every stage of their participation. Community personas help you do that! Categorizing community users equips you to "PIVOT!" and personalize, strategizing around each persona's unique motivations, behaviors, and expectations. Using characters from the TV show "F·R·I·E·N·D·S," Erin York and Kristen Parody will explore how you can use community personas to build a more robust community strategy during their Super Forum 2024 Session, C·O·M·M·U·N·I·T·Y, on April 11. 🦆🐔 Could we BE any more excited for their session and this conference? If you're thinking "Oh. My. GAWD. I can't wait," check out Erin's recent blog post 👇 which shares a sneak peek at the session and explains the three C’s of community users - Consumers, Contributors, and Creators - and tips for getting all your community personas more involved. #hlsuperforum #community #personas
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This is why the work we’re doing with Glow is so meaningful, impactful, and urgent. This is a clip from an interview Lex Fridman with Chamath Palihapitiya (CEO at Social Capital). It’s a couple of years old… but he was right. I take it a step further… today, creators are no longer just entertainers or influencers—they’re leaders shaping the very fabric of our society. They influence not only what we think and buy but also how we act and even vote. We’ve seen long-form social media content play a pivotal role in recent elections, proving the power of creators to shape society and our values. At Glow, we believe this influence extends far beyond consumerism or thought leadership. We’re pioneering a movement where creators harness their influence to drive a wave of philanthropy and impact. This isn’t just about capital raising—it’s about communities coming together to create meaningful change. Creators are rallying their fans to give collectively, pooling resources, and deploying them toward causes that matter. It’s philanthropy, redefined. I believe the future isn’t just about creators building billion-dollar empires—it’s about them creating billion-dollar impacts. They have the power to reshape how we approach generosity and community-driven change, and the time to act is now. Glow is at the forefront of this revolution, and I couldn’t be more excited. To all the impact investors: If you’re looking for an opportunity to invest in something transformative, that has triple-bottom line impact at a massive scale. Let’s connect. You won’t want to miss this.
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It was a pleasure to talk to the young creatives who are part of ‘Future Fridays’ — a programme powered by Youth Beyond Borders (YBB) and EssenceMediacom — about our work at GAUCHOWORLD. Specifically speaking about bringing your ‘authentic’ self to professional spaces, and ‘selling’ your story and ideas, it quickly became an open discussion about what ‘authenticity’ means in a business landscape. I tried to summarise in three sentences how we’ve managed to maintain ‘authenticity’ as we have grown (although it’s not something we ever really have to think about, just something we do): Baby steps turn into miles: Rather than obsessing over the ‘end goal’, we’ve always focused on what we can do today, this week, this month, this year in that order. We grew a lot during the pandemic where we’d have simple calls and we’d discuss what we were truly interested in, then we’d write about it. We’ve had some incredible features grace the pages of our magazine, and worked with some of our favourite brands, but that has been a consequence of taking things day by day, little by little, as those fragments are what make the big shiny diamond. You can never ask why too many times: I have a nephew who’s at the age where whatever you say to him he’ll ask you ‘why?’. Often, I realise that when adults brush aside that question after the third or fourth time, it’s not because they don’t want to respond, it’s often because they’re unsure of the answer. Bringing it back to our universe, we ask ourselves ‘why’ countless times over because it means we completely and utterly understand everything we do, and are able to confidently stand behind it, because if we realise we don’t after asking ourselves why, then we adjust, accepting that there’s always a better way things can be done. Whether it’s a line of copy, or a performer at an event, we want everything to have a reason for its existence within the Gauchoworld ecosystem, and simply asking ‘why’ goes a long way in making sure that happens. Do the work for love, THEN you’ll get to do it for money: As much as we love what we do, in order to scale, we have to think about how we’re able to do the thing whilst paying the bills. Similar to my first point about baby steps, we never entered the world of print thinking about how much money we could make (I’m sure you believe me when I say that). For me personally, there’s nothing more satisfying than making a story you really believe in tangible. And everything we do springs from that thought, even if it exists on the World Wide Web. We are born storytellers, so this is why for many years we worked hard at building Gauchoworld without any silent partner or angel investor (we still don’t have one!). The print magazine is still a wonderful vehicle for us where we get to be our own client and rather than delivering work for brands, we get to do everything exactly the way we love to, and as a result, we’ve managed to get buy-in from a range of brands. V long read, sorry!
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