Over the years, especially during the pandemic, I was grateful for various social media platforms that allowed me to cultivate meaningful and longterm relationships with donors and volunteers. Are you and your organization utilizing these platforms to engage donors, supporters and volunteers? If so, how?
“Many nonprofits just post news and updates, without getting to know the people in their social network communities or asking them questions about what makes them tick…Embracing people on the platform they are on will keep them connected and give them the opportunity to join your organization on other platforms — including in-person events or volunteer activities.”—Rasheeda Childress
(Note: This article is behind a ‘soft paywall,’ which means it is FREE to read; however, you need to create a free account and login.)
Many nonprofits already have an established presence on social media, but spending a little more time to ensure there is two-way communication where the nonprofit is learning more about its supporters, can help in fundraising, say the authors of the book, One Click to Give.
In this article, they offer advice for making the most of established platforms to talk with donors and let them perform the acts of kindness for your nonprofit on their terms so they feel more connected and continue to give long-term.
Rasheeda Childress reports.
https://bit.ly/4fjcH3M
![How Social Media Can Help Nonprofits Cultivate Donors]()
How Social Media Can Help Nonprofits Cultivate Donors
philanthropy.com
