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💡 Beyond billable hours: marketing strategies for law firms in 2025 In today’s competitive legal market, reputation and referrals alone aren’t enough to sustain growth. Marketing isn’t just an add-on, it’s essential. This article explores how law firms can: - Diversify their marketing channels (yes, even social media and video). - Build trust through thought leadership that clients actually find useful. - Use client experience as a secret marketing weapon. - Leverage technology like AI to personalise and target better than ever. - Measure what matters, so your efforts pay off. Whether you’re a senior associate aiming for partner or a managing partner looking to future-proof your firm, this article has practical, actionable advice to help you stay ahead. What’s your top marketing priority for 2025? 🤔