SchlickArt’s Post

New Episode Alert: Unlocking Empathy in Creative Strategy with Monika Arechavala! In our latest episode, Monika A. dives into the heart of empathy-driven creative strategy. She explores how using personal experiences can serve as a springboard for understanding and addressing diverse consumer needs effectively. Join us as Monika discusses how she considers different perspectives, from her own to those of her family and potential customers, to tailor solutions that truly resonate. How do you think empathy impacts your marketing effectiveness? #Marketing #EmpathyInBusiness #CreativeStrategy

Why Stories Matter in Business People buy from people, don't they? Whether it's B2B or retail, it's still a personal transaction. And that's why storytelling is so powerful. Marketing often gets a bad rap—and sometimes, deservedly so. There's a lot of noise out there. But the right kind of marketing isn't just about promotion. It's about driving your company's strategy and connecting with your audience on a personal level. Watch Full Episode here;Watch full episode here; https://zurl.co/HSZP #MarketingStrategy #BusinessStorytelling #CustomerConnection #BrandStrategy #MarketingTips

A customer’s journey is like a dating relationship. It grows when you spend quality time with it. ❤️ Gone are the days of multiple touchpoints; now, it’s all about amplifying the quality of interactions with your customers. 🌟 How can you create more meaningful connections in today’s fast-paced world? Find out more in the latest episode of Marketing with Matt. 👇 🎧 Listen here: https://lnkd.in/gF_JC5_a #relationalmarketing #qualityengagement #customerconnections #marketingstrategy #agencyowners #marketingwithmatt #mattdeseno

Building an emotional connection with your B2B customers can have a huge impact. Not many brands are using this strategy, so it’s a prime opportunity for you to stay ahead. Here’s how strategic design plays a crucial role: - 𝗩𝗶𝘀𝘂𝗮𝗹 𝗜𝗱𝗲𝗻𝘁𝗶𝘁𝘆: Craft a memorable visual identity with consistent colors and logos that echo your brand’s values and emotionally engage your audience. - 𝗖𝗼𝗻𝘀𝗶𝘀𝘁𝗲𝗻𝗰𝘆: Maintain uniform design across all platforms to build trust and reassure customers of your reliability. - 𝗦𝗲𝗻𝘀𝗼𝗿𝘆 𝗕𝗿𝗮𝗻𝗱𝗶𝗻𝗴: Incorporate unique visual and auditory elements that make your brand feel distinctive and relatable. - 𝗡𝗮𝗿𝗿𝗮𝘁𝗶𝘃𝗲 𝗗𝗲𝘀𝗶𝗴𝗻: Make every design element narrates your brand’s story, connecting emotionally with your audience’s aspirations and challenges. Kathleen B1ooth nailed it in the The Sour GTM SaaS Takes Podcast with Jason Hasenberg

What would you pay to acquire a new customer? Your ad spend should reflect your business goals and customer value. Learn more in this episode: 'Marketing - Common Mistakes With Meta Ads' Link in comments. #StayHungry🦖 #MarketingPodcast

When it comes to testimonials, the power of relatable experiences can’t be overstated! 💬 Your ideal customer sharing their journey not only highlights the support you provide but also resonates with other customers facing similar challenges. Their stories can truly connect with others, making a lasting impact. 💖 In E8 AJ chats with Don Sevcik, the visionary founder of @mathcelebrity Their convo explores strategies to simplify the enrollment process and improve conversion rates, including using clear communication, testimonials, and visual aids. Emphasizing the importance of consistent messaging and early nudging, this episode offers insights into enhancing user experience and engagement. Quick Design Tip from AJ: 📢 To enhance testimonials, consider switching to a cohesive font, removing distracting backgrounds, and using vibrant colors to draw attention to the words. This small change can make a BIG difference in how your message is received! Remember, social proof is a game-changer! Let’s celebrate those real stories that inspire and connect us all. 🙌 Full episode is OUT NOW 🔗https://lnkd.in/eMPGxTBc #Testimonials #ParentSupport #SocialProof #Inspiration

NEW SPECIAL EPISODE 🎙✨ We kicked off #TheFrictionlessExperience with a series on the #Friction Five covering the 5 ways friction impacts the customer experience. The greatest guests that we could ever ask for joined us in the studio to talk about each friction force, including #marketing, seasonality, functionality, #design, and speed. Now, here is the BEST OF THE BEST! Adam Wood joins Chuck Moxley and Nick Paladino to review their top highlights from each episode and provide MORE fun, insightful commentary. Check it out for their unfiltered thoughts and top takeaways. To recap, here's what each episode covered: 1️⃣ Rockstar Mark Friedman emphasized that once a customer reaches a website or app through #paidmarketing, or even organically, brands need to reduce friction to convert them. 2️⃣ Tech Extraordinaire Mike Lively discussed how unexpected spikes in traffic can expose hidden friction points - and what to do about it! 3️⃣ Legendary Mike Shady talked about how a bad experience can inflict the most pain on loyal customers. He used the analogy of climbing a ladder rung by rung. Hurts to fall from the top, right? 4️⃣ Creative Maverick Paul Stonick elevated our understanding of #designthinking and focused on business value and outcomes to create trult frictionless #phygital experiences. 5️⃣ Guru Ken Goldshvartz discussed how he balances speed with all of the friction forces to deliver on customer expectations and create value for the user and the business. Link in the comments 👇

- Have you ever mapped out your customer journey? - Have you ever thought about why your ads aren't performing well? - Have you ever thought about why your strategies aren't aligning with your brand? In today's episode, Syed Zurriyat Adil teamed up with the CEO of ECOMSOUQ - Muhammad Sohaib Kamran, to give you insights on: ▶️ Ads Strategies ▶️ Customer Journey ▶️ Thinking Process ▶️ Brand DNA And...The best part? Here's more exciting topics covered in today's episode you won't want to miss. Right? 📌 Link? In the comments. 🟠 Watch the full episode only on SZAdil's YouTube channel! 🧡 See you there!

Don’t be embarrassed, just ask. We all have those little questions that we have bouncing around our brains taking up space. Let me help relieve you. I am looking for the questions that you would like me to answer in Squark Design’s branding bites (e.g should I use ‘I’ or ‘we’ when talking about your brand in posts?). Got a question? Pop it in the comments and I will answer it for you over the coming episodes. If you want to be anonymous - please message me. Thank you 👍🏻 #BrandingBites #BrandStrategy #Smes #BusinessOwners #b2b