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Apple’s latest Vision Pro ad masterfully weaves a tapestry of pop culture and cinematic nostalgia to herald the arrival of its groundbreaking AR/VR product. Let’s break it down 👇 1. Cultural Resonance and Emotional Connection The ad masterfully taps into a rich vein of cultural icons, featuring clips from enduring favorites like Star Wars and Back to the Future. Apple ingeniously links these timeless memories to the Vision Pro, creating an instant emotional bond between the audience and the product. It’s a brilliant strategy that underscores Apple’s deep understanding of its audience’s psyche and captures the cultural zeitgeist of multiple generations. 2. Redefining Tech Fashion In a bold move, Apple is reshaping perceptions about wearable tech. The Vision Pro is presented not just as a cutting-edge device but as a cool, desirable accessory. The ad’s fun, engaging portrayal of characters donning headgear from beloved films makes the idea of wearing such a device fashionable and appealing. 3. Echoing a Legacy, Setting a New Standard Mirroring the iconic first iPhone ad, this Vision Pro commercial sets a precedent for what AR/VR can achieve. Apple isn’t just introducing a new product; it’s outlining its vision to lead the AR/VR domain, setting the industry benchmark for mixed media devices. This ad is a clear declaration of Apple’s ambition to dominate and define the future of AR/VR. 4. Positioning for the Future Through the Vision Pro, Apple is not only launching an innovative product but also positioning itself as the arbiter of AR/VR’s cultural standard. This ad cements Apple’s status as a future-facing brand, shaping the narrative and expectation for AR/VR technologies in the years ahead. To me, Apple’s Vision Pro ad is more than just a promotion; it’s a cultural statement, showcasing the company’s prowess in melding technology with storytelling, setting the scene for the future of AR/VR interaction. Watch it here and tell me your thoughts 💭 https://lnkd.in/eTKwJqYe

These AR / VR / MR are good to the whole next level.

I finally tried something I've been meaning to do for a while now. I reserved a curated session at my local Apple store to experience the #AppleVisonPro. I'd heard some different stories about users' initial response to the Vison Pro. Mostly I'd heard that some people have visceral, emotional experiences. Let me get to the point. First off, getting a 30 minute guided session was just supra nice. After getting the Vision Pro fit onto my melon, I was able to quickly catch on to the gesture-controls and acclimate to using my eyes to select options and apps. The most powerful moment for me was when I saw the first spatial short videos. I was struck by the possibility of being able to capture a moment in life, and share it with someone who wasn't there - who maybe couldn't be there even if they wanted to be. I started thinking about the experiences and memories someone might share with an aging parent, or with a loved one who might be sick and confined to a house or bed. I also think we'll start seeing more content being created that will lend itself to a fully immersive visual experience - where we will find ourselves in a first-person view of the characters as they fly by aliens, or whatever. There's lots more to say. But at the end of the experience, I can say that I was inspired and excited by this new technology. It's not perfect, and sure, there are limitations. For now. In five years? I think the potentials for work and personal use will be game-changing. #VisonPro #GuidedTour #SpatialComputing #Apple #Evolution https://lnkd.in/dZMFqkuH

#AppleVisionPro is coming to 5 new countries next week! 👏✨ At Touch4IT, we were lucky enough to secure a headset in March, allowing us to experiment with it much sooner. Even though the Apple Vision Pro is relatively pricey hardware, it offers outstanding performance. So, what are the benefits of developing apps for #visionOS compared to other platforms? 👇 ▪️ No need to scan the environment before placing 3D objects ▪️ High performance that enables the rendering of complex 3D models and particle simulations ▪️ High-resolution passthrough makes it much more pleasant to work with mixed reality apps for longer periods of time

A Guided Tour of #Apple #Vision Pro Watch the video to see the unique feature set: In my humble opinion, VisionPro exemplifies what distinguishes Apple: they bring multiple new technologies together, excel at both design and engineering capabilities, know what customers either want or will want, and they wait to get it right where others have been just greedy and first to fail. Masterful Product Ownership, customer involvement, and genuine value. And don't forget their superb marketing and storytelling expertise. Of course, leveraging their mega-corporate power, superb teams, and collaboration with expert manufacturing in China, and abundance of liquid assets also helps. No other company has done this for AR- genuinely smart features, and no compromise to make a quick buck. They will generate huge demand for these expensive "must have" products, and as they did with the iPhone starting 17 years ago, they will define the gold standard for AR- hardware, software, and a new app platform and marketplace/industry. No, I don’t get paid for sharing this. Can you imagine? Watch the official, 🍎, full 10 minute #marketing #video #ai #ar #vr #technology #design #artandscience #culture #engineering #excellence #leadership

Apple Vision Pro Review: Is It Worth the Investment? Personal Experience: Upon testing the Apple Vision Pro, I found that its size and weight may present a challenge for some users. After wearing the device for a mere 30 minutes, I experienced discomfort in my neck. This leads me to believe that the testing demographic might have skewed towards male users with a larger build. Considerations for Potential Buyers: Individuals who are lighter in frame, particularly those under 120 lbs with a smaller neck circumference, may find the device burdensome during extended use. It seems that prolonged sessions exceeding an hour could become quite uncomfortable. Other opinions here: https://lnkd.in/eCfF5PrT

The Apple Vision Pro is Apple's first mixed reality headset, allowing you to experience a blend of real and virtual worlds. Here's a breakdown to help you decide: **What it is:** * Mixed reality (MR) headset: Offers a mix of real-world and virtual environments. * High-resolution displays: Provides a clear and immersive viewing experience. * Advanced tracking: Precisely tracks your head and eye movements for a natural interaction. * Multiple cameras: Capture the real world and enable interaction with virtual objects. **Why consider it:** * **Early adopter tech:** Be among the first to experience cutting-edge MR technology. * **Seamless Apple integration:** Works well with other Apple devices and services. * **High-quality content:** Enjoy Apple-produced immersive videos and games. **Things to keep in mind:** * **Price:** The starting price is $3,499, making it a very expensive purchase. * **Limited content:** MR technology is still new, so the content library may be limited initially. * **Early adopter risks:** As with any new technology, there might be bugs or limitations. **Alternatives:** * **VR headsets:** Offer a fully virtual world experience, often at a lower price point. * **Wait and see:** The MR market is evolving rapidly, so better and cheaper options might emerge in the future. **In conclusion,** the Apple Vision Pro is a powerful MR headset but comes with a premium price tag. Consider your budget, interest in early adopter tech, and desired use case before making a decision. https://lnkd.in/gd6xqPCg

In my last post, we dig deep into the Spatial Video feature of Apple Vision Pro, which garnered significant attention during its launch. In this second post I will emphasize another standout feature that has been making waves worldwide: the Pass-thru function. You've likely come across numerous posts featuring individuals sporting the AVP while walking, dining, shopping, or even driving. While I must stress that wearing MR headsets in public spaces like streets or roads is not advisable, these posts do highlight the enthusiasm surrounding one of the key functionalities of a MR headset: the Pass-thru function. In the case of AVP, it offers a stereo vision video pass-thru experience. However, it's important to note that many MR headsets on the market offer similar functions to enable users to see the physical world around them while wearing the headset. Yet, each implementation varies, with different considerations and emphases in hardware design. I'd like to borrow terms from another insightful blog post to categorize some as "Cosmetic pass-thru" and others as "Practical pass-thru," or differentiate them into "optical pass-thru" and "video pass-thru" (as seen in AVP). These distinctions reflect the diverse hardware choices made by manufacturers. While there's much more to explore and discuss on this topic, I believe these initial thoughts can serve as a starting point to encourage further conversation. Check out the linked video for more details, and I invite you to share your insights and opinions. #vr #research https://lnkd.in/gnNnbBWJ

Realme GT 2 Pro: A Comprehensive Analysis of Features, Performance, and Market Position

Dive into the future with Apple Vision Pro! Discover how Apple's innovative AR/VR system is rewriting the rules with its external battery pack. Enhanced performance, longer battery life, and easy replacements - all while championing sustainability. 🌍💡  #AppleVisionPro #ARVR #Innovation #Sustainability https://bit.ly/4cu4uYZ