From feedback noise to PLG: DocSpring’s journey with Savio. 👇 Like many scaling SaaS companies, DocSpring faced a core challenge: converting scattered customer insights into strategic growth levers. Their feedback was spread across Evernote, Trello, email, and support chats—making it tough to find and prioritize high-impact requests. So, the question of “how do we bridge this gap” came to the top of the agenda. DocSpring implemented Savio which allowed them to transform their product strategy from reactive to proactive. Here’s how: 1️⃣ Centralize feedback from GTM channels like Intercom, Trello, and Evernote. 2️⃣ Segment requests by revenue impact and ICP alignment which allowed DocSpring to spotlight and prioritize features with the greatest potential to drive retention and expansion. 3️⃣ Align cross-functional goals, uniting GTM and Product around a clear, data-backed roadmap that everyone can buy into. “Savio offers a workflow for how feedback should be triaged and processed. So it's not just a tool, but also a different way of doing things. Being able to sort requests by active customers and MRR gave us valuable new data to better prioritize features,” says Nathan Broadbent, founder of DocSpring. Read the full story here: https://lnkd.in/dBxciSD6 #productmanagement #customerfeedback #productroadmap #casestudy
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If you're keeping a tidy to-do list and considering you're managing your backlog effectively please think again. Your Product backlog can help you build a system that keeps your team aligned, your users happy, and your product moving toward success. Become the link between your product opportunities and what actually gets done. But let’s be real—it’s easier said than done. Here are a few strategies that stood out: 📌 Clarity & Prioritization: Make sure every backlog item is well-defined and tied to your goals. 📌 Regular Refinement: Your backlog isn’t a museum—keep it alive and evolving as priorities shift. 📌 Feedback Integration: Your users are gold mines of insight. Use their feedback to keep your backlog relevant and impactful. Curious to learn more? Check out this article Héloïse published last week on the ProdCamp blog (treasure hunt for the link in the comments). 🗺️ Oh, and if you’re tired of playing Tetris with tasks, ProdCamp helps you turn feedback into action—saving you time while keeping your roadmap Impact and revenue-focused. ___________________________ 👋 Hey! We’re ProdCamp, the revenue-centric user feedback management platform that empowers B2B tech companies to listen to their users. ▶️ Prioritize impactful functionalities by centralizing user feedback and linking it to clients and revenue. ▶️ Reignite deals, reduce churn, and increase product adoption with ProdCamp Feedback Loop. #B2BSaaS #ProductBacklog
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From late-night brainstorming sessions to early MVP testing, the entrepreneurial journey is intense. But with SaaS solutions, we can transform visions into reality. 🌟 Collaborative Tools: Work seamlessly with your team. Analytics & Insights: Make data-driven decisions. What’s been your biggest challenge in this journey? #StartupLife #TechInnovation
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One of my favorite growth playbooks to help SaaS teams with retention is product certifications. Most teams get scared off by certifications because of the manual perceived labor involved (guilty). But Livestorm built a really cool process to automate certifications and boost product stickiness. On Humans of Martech, I recently sat down with Benoit Leggieri, Head of Growth at Livestorm to walk me through how they’ve automated product certifications at scale using a combination of their own webinar platform + Typeform + Airtable + Google Slides + Customer.io. Aside from certification automation we also covered 👇 • How Livestorm has constructed a martech stack built for personalization and retention • Why Benoit sees Customerio as the orchestrator of their stack • How they leverage lookalike customers for account sourcing • How they’ve adapted outbound email strategies given Google’s new guidelines • What were the biggest wins and failures from 5 years of growth experiments •And so much more!
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If you’re passionate about building software you can’t ignore this. There’s a special feeling when a valued customer takes seven minutes to break down exactly how your product has helped their company influence hundreds of thousands in Annual Recurring Revenue. For over three years, Mike Walters, President of Action1 (Patch management company), has been using ProdCamp to make user feedback a core part of their growth strategy. From reigniting deals lost due to missing features to driving adoption and retention, Mike shared with us how thoughtful feedback management has become a critical driver of revenue for Action1. Hearing stories like this is why we built ProdCamp in the first place: to empower B2B SaaS companies to listen to their users, connect feedback to revenue, and prioritize what really matters. 🎥 Watch the snippet below to hear Mike talk about how good feedback management doesn’t just improve products—it drives real business impact. And if you’re curious about what this could look like for your company, our free account is just a click away. ___________________________ 👋 Hey! We’re ProdCamp, the revenue-centric user feedback management platform that empowers B2B tech companies to listen to their users. ▶️ Prioritize impactful functionalities by centralizing user feedback and linking it to clients and revenue. ▶️ Reignite deals, reduce churn, and increase product adoption with ProdCamp Feedback Loop. #SaaS #Productmanagement #B2BSaaS
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Day 4: Don’t Just Track—Act on the Metrics Daily GTM Tip #4: Metrics Are Useless Without Actionable Insights This is the fourth post in our 5-part series on GTM metrics for SaaS startup founders and marketers. Today, we’re highlighting the importance of not just tracking your metrics but taking action based on what they reveal. It’s not enough to simply track metrics. You need to interpret them and make informed decisions. For example: • Low demo conversion rate? Re-evaluate your messaging or demo process. • High churn rate? Dig into user feedback to understand why customers are leaving. Every metric should lead to specific questions and actionable steps. This habit turns data into a powerful tool for optimizing your GTM strategy. Poll: Which metric do you find the hardest to act on: Conversion Rate, CAC, or Churn Rate? #DataDrivenMarketing #SaaSMetrics #GTMOptimization
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Day 4: Don’t Just Track—Act on the Metrics Daily GTM Tip #4: Metrics Are Useless Without Actionable Insights This is the fourth post in our 5-part series on GTM metrics for SaaS startup founders and marketers. Today, we’re highlighting the importance of not just tracking your metrics but taking action based on what they reveal. It’s not enough to simply track metrics. You need to interpret them and make informed decisions. For example: • Low demo conversion rate? Re-evaluate your messaging or demo process. • High churn rate? Dig into user feedback to understand why customers are leaving. Every metric should lead to specific questions and actionable steps. This habit turns data into a powerful tool for optimizing your GTM strategy. Poll: Which metric do you find the hardest to act on: Conversion Rate, CAC, or Churn Rate? #DataDrivenMarketing #SaaSMetrics #GTMOptimization
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Are you solving your customer's problem—or their customer's problem? Kyle Clements unlocked growth at Quipli by asking a deeper question: "If I had stopped at the rental company’s feedback, we would’ve missed the mark. Instead, I went to their customers—the renters—and asked how they wanted to rent. That insight changed everything." When was the last time you talked to your customer’s customers? 🎧 Hear more about Kyle’s strategy here: https://lnkd.in/gi7DwZCR Are you a SaaS founder? What’s the biggest challenge you've overcome in the last 6 months? Comment below or, better yet, come share your story on SaaS Founder Stories! Book in here: 🔗 https://lnkd.in/gwBw-zqm #CustomerProblems #SaaSSales #ProductMarketFit #StartupChallenges #InnovationInSaaS
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🌱 Monday morning wisdom on growing SaaS. Strawberries are the only fruit to wear their seeds on the outside. That’s growth on display. Great SaaS companies do the same—showing their growth from the outside. Customer success stories, partnerships, and product improvements are the seeds you plant *externally* to nurture trust. But here’s the real kicker: sustainable growth always starts beneath the surface, where the foundation is built through data, cross-functional teamwork, and iterative testing. So, what growth seeds are you wearing on the outside this week? 🌱 #GrowthStrategy #SaaS #CrossFunctionalTeams #Marketing
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Most SaaS ideas I hear that people think are unique fall into one of these 3 categories 👉It's a combination of some features from 2-3 products already doing well and you most likely came up with a unique use case for a cohort. 👉It's an X for a Y. Like Uber for dogs. A variation of an established product for a particular niche 👉Or, you came across a problem so small that others noticed but the total addressable market is so small they chose to ignore it In my 5 years of consulting SaaS companies. I came across only 1 founder that actually had a unique idea 💡
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Using #Plecto with #Pipedrive empowers teams to visualize and act on data more efficiently. With real-time #dashboards and customizable #KPIs, you can effortlessly track all activities. Plecto #automates #performance monitoring, helping you identify trends and forecast outcomes with ease. Use Plecto with Pipedrive to get... 👉 Real-Time Dashboards: Data syncs every 2 minutes, so you can make decisions on the fly. 👉 Customizable Widgets: Personalize your dashboards to focus on the metrics that matter most. 👉 Prebuilt KPIs: Quickly start tracking the metrics with prebuilt templates. 👉 Gamification & Notifications: Congratulate wins with instant notifications and motivate your team by celebrating their successes. 👉 Performance Reporting: Generate detailed reports to analyze results and refine strategies. By using Plecto with Pipedrive, you gain a #transparent, #collaborative platform to measure success. With real-time updates and #insightful reporting, Plecto helps teams make smarter decisions, stay aligned, and remain focused on the target. 🎯 Start a free trial here ➡️ plecto.com
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