Awareness Days and key calendar events can be great content ideas... but they are NOT a marketing plan! 🙃 I’ve lost count of how many times I’ve seen tactics passed off as strategy and plans. 💥 Tactics are the actions you take. 💭 Strategy is the why behind those actions and the plan to achieve your goals. Don’t confuse tactics with a strategy. 😉 #marketingstrategy #strategicplanning #strategicgrowth #marketingplan #SMEgrowth #marketingtactics #businessgrowth
I’d also go so far as to say they don’t make great content Sarah. Channels are so noisy these days, if we really want to engage potential business, we need to add better value than telling everyone it’s national eat more chocolate day.
Agree, unless they are directly related to your product or service or they just feel like the right fit... All those awareness days calendars that are used as content plans! 🙈
I completely agree Sarah Badcock, too many tenuous links are just irritating
Just had this conversation yesterday! Thanks for the confirmation I'm on the right track 😉
Good point well made!!! ✨💕
Marketing strategy and planning expertise and hands on outsourced services! For B2B business owners and for Marketers and agencies. An organised, accountable and credible Account manager and Project/Ops manager
1moExactly this Sarah. How are you btw?