Sarah Badcock’s Post

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Marketing-Led Growth Consultant | Helping to achieve growth through strategic, targeted and effective marketing. STRATEGY | PLANNING | SUPPORT

Awareness Days and key calendar events can be great content ideas... but they are NOT a marketing plan! 🙃 I’ve lost count of how many times I’ve seen tactics passed off as strategy and plans. 💥 Tactics are the actions you take. 💭 Strategy is the why behind those actions and the plan to achieve your goals. Don’t confuse tactics with a strategy. 😉 #marketingstrategy #strategicplanning #strategicgrowth #marketingplan #SMEgrowth #marketingtactics #businessgrowth

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Nicole Martin FCIM Chartered Marketer

Marketing strategy and planning expertise and hands on outsourced services! For B2B business owners and for Marketers and agencies. An organised, accountable and credible Account manager and Project/Ops manager

1mo

Exactly this Sarah. How are you btw?

Emma Rundle

Founder & Creative Copywriter, Melting Pot Creations: We create high-quality copy & content for business growth and visibility. Outsource everything with our Content Kitchen or use our guided self-service Content Canteen

1mo

I’d also go so far as to say they don’t make great content Sarah. Channels are so noisy these days, if we really want to engage potential business, we need to add better value than telling everyone it’s national eat more chocolate day.

Klara Akerstrom

Marketing Partner for Business Owners | Simplifying Your Marketing Journey with Clarity & Confidence

1mo

Agree, unless they are directly related to your product or service or they just feel like the right fit... All those awareness days calendars that are used as content plans! 🙈

Clare Sheffield

Matching your ambition for growth with strategic, crafted, brand identity and packaging design | Your design partner | Brand expert | Author of Brand-ready to scale?

1mo

I completely agree Sarah Badcock, too many tenuous links are just irritating

Holly Hinton

MD at Web Goddess - Web Design & SEO for ambitious business owners.

1mo

Just had this conversation yesterday! Thanks for the confirmation I'm on the right track 😉

Ali Mortimer

Helping you feel JOY during times of STRESS | Global IT consultant turned Life Consultant | Executive Coach and Personal Life Mentor

1mo

Good point well made!!! ✨💕

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