Saks’ Post

Absolutely BRILLIANT move by Louis Vuitton with the transformation of their Manhattan flagship store's scaffolding! This ingenious strategy is a true masterclass in marketing & branding, turning a 15-story eyesore into a stack of iconic Louis Vuitton trunks! Here’s why it worked so well: 1. 🚧 Turning Construction into Opportunity: Instead of letting scaffolding be an eyesore, Louis Vuitton transformed it into a monumental display of their signature trunks, turning a potential negative into a captivating brand statement! 2. 👜 Reinforcing Their Brand: Every detail was meticulously crafted, from laser-cut rivets to hand-welded steel corners, (on scaffolding, no less!) perfectly mirroring the craftsmanship of Louis Vuitton's iconic products. This attention to detail offered passersby a connection to the brand’s history & timeless quality but also created a very UNIQUE social media moment. 3. 🎁 Timing with Seasonal NYC Buzz: Unveiling this installation during New York City's holiday season maximized visibility & certainly social media engagement, aligning the brand with the holiday spirit & drawing crowds to the incredible spectacle. This initiative not only maintained incredible brand presence during renovations but also reinforced Louis Vuitton's commitment to constant innovation & luxury. Great work LVMH #BrandingMasterclass #LuxuryMarketing #LouisVuitton #CreativeStrategy #MarketingInnovation #NYCHolidays #IconicDesign #BrandHeritage #MarketingInspiration #ExperientialMarketing

OBS Musings Edition No.11 As we race towards the end of the year, the recent autumn statement and the U.S. election result continue to dominate discussions. We are always tuned in to any global changes that impact the luxury sector and our home market and we have enjoyed speaking with colleagues across the luxury sphere to further discuss the wider impact. In this edition of OBS Musings, we’re taking a moment to share some lighter stories reaching our screens. https://bit.ly/4hQ2LQs #OliverBurnsStudio #InteriorsBlog #LifestyleBlog

Exciting Future Unfolding at Southdale Center! America's first mall is undergoing a revolutionary transformation. As reported in the Wall Street Journal over the weekend, Simon is turning Southdale Center in suburban Minneapolis into the epitome of the “mall of the future”. Over the last decade, Simon has been reshaping Southdale, introducing a diverse array of amenities beyond traditional shopping. Luxury apartments, a hotel, a Life Time resort-style fitness club and modern co-working space and RH Gallery & Restaurant are just the beginning. Building on the progressive, upscale transformation, the first group of luxury retailers was revealed and includes four high-profile newcomers to the Minneapolis/St. Paul market – Gucci, one of the world’s leading luxury brands; Moncler, a brand focused on new luxury with its origins in sports clothing; Max Mara, the forerunner of modern ready-to-wear women’s clothing; and globally renowned watchmaker Breitling. Also announced were British luxury icon Burberry, luxury watch stalwart Watches of Switzerland/Rolex, Coach, kate spade new york, and Tory Burch, joining Kowalski’s Market and upscale mini-golf concept, Puttshack, who are slated to open later this year. Read the full story here: https://on.wsj.com/4abMYah #Simon #RetailNews #Retail #Future #Realestate

luxury brands can do anything 😉

When it comes to luxury retail projects, selecting the right fabrics is key to achieving our client’s vision. In the Armani shop, the Elitis wallpaper and Vescom fabric were chosen for their unmatched quality, and imported to be showcased on the back walls of the finishing shop. Sourcing materials locally is an excellent way to optimise costs and time. However, from time to time, certain materials need to be shipped in to meet the exacting standards of the final installation. Anand Kumar #Fabrics #RetailFitOuts #LuxuryFashion #LuxuryFitOuts

Louis Vuitton is shaking up the rulebook, and we’re here for it. While rebuilding its flagship store in New York, LV turned an eyesore into a showstopper. Instead of the usual dull construction visuals, they wrapped the site in their iconic trunks. Result? A. No more bland scaffolding. B. Everyone's talking about it. Now that’s how you turn a renovation into a statement!

Do you shop your #Business and #Organizational solutions from retail department stores or from designer chic boutiques? #CEO #DigitalLeadersSolutions #BelongLeaders The answer depends on whether you want your business to stand out in the crowd or blend in like wallpaper... Those who get their business solutions from big retail outlets can only expect the same as everyone else... But those who get their solutions from chic boutiques, or better still, tailored to their specific needs, will build a more compelling brand presence and market reputation. Most customers want something haute couture – unique, tailored, and exceptional. Are you ready to elevate your business to that level? #DigitalCulture #BelongingCulture

Luxury retail isn’t just about selling products; it’s about selling a lifestyle. Ralph Lauren once said,"I don't design clothes. I design dreams." Every element of your store environment should reflect this. From the moment customers walk in, they should be immersed in an atmosphere that embodies the essence of your brand and the lifestyle it dares you to dream of. Elegant decor, personalized service, and meticulous attention to detail all contribute to creating a memorable experience that goes beyond mere shopping. A well-curated environment not only showcases your products but also tells a story that resonates with your clientele. It’s about crafting a space where customers feel valued and inspired, reinforcing the exclusivity and prestige of your brand. Remember, in luxury retail, the store itself is as much a part of the product as the items on the shelves. Make every visit an unforgettable journey into the world of your brand, ensuring customers leave not just with a purchase, but with an experience they’ll want to return to. #LuxuryRetail #CustomerExperience #BrandLifestyle #RetailDesign #LuxuryMarketing

Rose-colored glasses highly recommended The sign with the red rose logo in the bottom picture seen Sept. 9, 2024 in Taipei, Taiwan says "Beauty Palace, Regent Taipei, Zhongshan, boutique residences". Somewhere I also saw on a banner infinity pool. So expect the per-sqm price to be well north of US$10K once the condo tower is complete in a few years. And the softly-lit model suite certainly gives you the premium impression its builder intends to convey. That is until you actually walk around the site. Unless you happen to be a traditional Taiwanese who subscribes to the hocus-pocus religion preached on the island, then the gaudy shrine shown in the top two pictures would be a deal-breaker. Shoehorned in the southeast corner of the lot, the shrine is nothing but an eye-sore. A few other details about the neighborhood of course would not be promoted by the salespeople nor brochure. About 20M south of the property are a string of retailers in rickety structures selling what is aptly described as streetwalker fashion. Simply because the area south of the site is the red light area of the capital city. So the area is dotted with nightclubs and lounges where scantily-clad bargirls ply booze. And these establishments are typically run by gangsters or dubious characters. The builder however would like potential buyers to believe they are in a classy neighborhood. I suggest buying a pair of rose-colored glasses first. #RoseColoredGlassesHighlyRecommended

🔸 Louis Vuitton isn’t just a brand—it’s a legacy of craftsmanship, innovation, and artistry. 🔸 🔸 For instance, their 2023 holiday windows featured vibrant reinterpretations of the LV monogram, playful animations, and extravagant floral arrangements—all blending heritage with contemporary flair. Such designs aren’t just pretty; they evoke a sense of urgency and exclusivity, encouraging purchases during this festive season. 🔸 For example, their limited-edition collections, like the ones featuring Yayoi Kusama’s polka dots or Virgil Abloh’s streetwear-inspired pieces, show how they embrace tradition while staying relevant. 🔸 Psychologically, beautifully decorated spaces enhance the experience economy. Customers are drawn to environments that feel unique and luxurious, and this emotional pull translates into higher sales. Louis Vuitton understands that people don’t just buy products—they buy stories, moments, and dreams. 🌲 In 2024, let’s embrace this spirit of storytelling and design. Whether it’s in fashion, business, or life, remember: details make all the difference. 🌟 #RetailDesign #CustomerExperience #LouisVuitton