Sacramento Kings’ Post

🍕 🍕 🍕 Happy Pie Day to those who celebrate. As you celebrate Pie Day by taking advantage of some of those great pizza deals, here are some sponsorship insights to think about. Over that last 12 months Papa Johns, Domino's, Pizza Hut, Little Caesars Pizza, and Hunt Brothers Pizza have taken the lead in sponsorships across unique TV programs in the Pizza category. Papa Johns - 20.3K unique programs for equivalent media value of $10.4million Domino's - 8.2K unique programs for equivalent media value of $10.8million Pizza Hut 6.1K unique programs for equivalent media value of $9.7million Little Caesars Pizza - 14.0K unique programs for equivalent media value of $36.1million Hunt Brothers Pizza - 4.9K unique programs for equivalent media value of $5.4million While Little Caesars Pizza is second with the amount of unique programs with visual or verbal mentions, it take the #1 spot with equivalent media value because of its sponsorships with the NFL. However when you look at paid TV commercials Domino's and Papa Johns has the biggest investment. If you interested in more information about sponsorships and ad intelligence please contact the Hive team. #papajohns #dominospizza #pizzahut #littlecaesarspizza #huntbrotherspizza #pieday #314 #pizza #sponsorships #sportssponsorship #pizzawars #marketing #media #brandedcontent #mensio #hive

Now this (surprisingly) comes as a huge shock to many... 😱 There's no Burger King in Australia! 🇦🇺 But... The Whopper is one of the biggest selling burgers in Australia 🍔 How come? Because you can get a Whopper at Hungry Jack's, the Australian franchise of Burger King. 🍔 So how come Burger King is called Hungry Jack's in Australia? 🍔 And why in the late 1990s there were both Hungry Jack's and Burger King outlets in Australia competing against each other but selling the same products? Encompassing so many aspects of Australian culture, the history of Hungry Jack's is a story of success, trademarks, brand loyalty, contracts, some very dodgy stuff, a huge court case and a classic local-vs-global tussle. It's an allegory for what you need to know about dealing with the Australian market. And would you like fries 🍟 with that (or is that what the other mob says 😂)? 👉 All the drama is explained here at my blog Nickipedia https://lnkd.in/dgG3myWW 🤔 Are there any international brands that operate under a different name in your country or region? 👇 And yes, the roadside Hungry Jack's signs advertise that they serve "brekky" (Aussie for "breakfast") #Australia #BrandLoyalty #AustralianCulture #AustralianEnglish #Nickipedia

Enter today

With March Madness coming up, another big month for sports means another great opportunity for your #restaurant to capitalize on the crowds for increased sales. Read my 8 tips for scoring big this month via PMQ Pizza Magazine: https://r365.info/4cd5Ffu

🍕⚽️ The Debate: Supporting Local Pubs vs. Staying Home for the #Euros with Co-op 🏠🍺 Recently, Co-op supermarkets have faced backlash for their campaign encouraging people to "stay at home and watch the Euros with a beer and pizza." While the convenience of enjoying the game from home is appealing, this has sparked a conversation about the importance of supporting our local #pubs. #Pubs have long been the heart of our communities, offering a vibrant atmosphere to watch matches, connect with friends, and support local businesses. While Co-op’s campaign highlights a cozy night in, let's not forget the unique experience of watching football at a pub. The camaraderie, the cheers, and the collective celebration create memories that a home setup simply can't replicate. So, where will you be for the next match? Whether at home with a Co-op pizza or cheering at your local #pub, let's aim to support our communities in the best way we can. 🏟️🍻 #SupportLocal #Euros2024 #Community #LocalPubs #Coop #FootballFans #HospitalityIndustry

It’s Thursday, so throwing it back to honor what was once my favorite day of the week - Bowling night. In college, we rolled every Thursday for three years. Take that for a liberal arts education! I could’ve told you from experience that bowlers over-index in beer consumption, but here are some numbers on the bowling participant to back it up: 🎳 Bowlers are beer drinkers - 54% consume beer on a monthly basis, which is 40% more than the average U.S. adult (21+). 🎳 Bowlers prefer domestic beer; US beer brands rank first among bowlers alcoholic beverage of choice. 🎳 Bowlers like to party - they are 2x more likely to go to bars or clubs than the average US adult 21+. Checkout the throwback photo our team (50 Shades of Chay) below! Samuel Boissard, Alex Saralegui, Austin Zimmerman, Toby Porter And thanks to Grace Kang for the insights!

Eat. Drink. Bowl. Play... and an Easy Way to Pay. Tim needed a simple solution for West Pike Bowl’s bowling and food and beverage transactions. Enter Conqueror plus Square Payments, which has been key for his business. Watch a short clip of Tim’s video here. To hear more watch the full video at https://lnkd.in/g3juDczB.  Come chat with us at IAAPA Nov. 19-22, Booth #'s 1031 & 1040 and get answers about how this can work for your business. #EatDrinkBowl #Bowling #FoodandBeverage #PaymentsTechnology #BowlingSolutions

Client: Burger King Brasil Industry: Restaurants Agency: DAVID São Paulo Two things are frightening to men: The absence of money and going bald. While these are real threats to men, society has little to zero mercy towards men who exhibit any of these🥱, but not Burger King🤌🏽💯 With their latest campaign titled: "The Bald Thru" campaign, every man with a drive-thru-style baldness, natural or not, will be rewarded with a free Whopper.🥳 The Bald Thru described as an entry on one side, passage through the back, and exit on the other is an opportunity to promote Burger King's Drive👏🏽. Hence the reward is available exclusively for those who order through the drive-thru at participating store locations. I like when companies get creative with words 👏🏽👏🏽. #marketing #advertising FTK - THB 🦡

This news about Grand Central (home of regular Fireball discounts!) provides a look at one of the positives to come out of a mostly negative Washington, DC #sportsbetting system. DC has had a lot of problems with their sports betting roll-out, primarily due to the use of Gambet and their abysmal app. However, one interesting aspect of DC sports betting is the three tiers of licenses: 1) A city-wide license that went to Gambet (soon to be FanDuel) had the city wide mobile app, 2) individual major sportsbooks had licenses that covered a given sports facility plus two blocks around them (Caesars at Wizards/Capitals arena, BetMGM at Nationals stadium, FanDuel at DC United stadium), and 3) anybody else could effectively launch their own sportsbook within their business. The third option has opened the door to an entrepreneurial spirit you don't see in a lot of jurisdictions. A lot of local bars/restaurants went with a joint William Hill experience. Grand Central went a different direction and started their own sportsbook. In January this year, they did $326,778.73 in handle and $49,094.67 in GGR. A little bit of context: they paid $100,000 for a 5-year class B license. Here's their GGR numbers for this recently completed football season, excluding February: Jan: $49,094.67 Dec: $72,626.66 Nov: $56,065.74 Oct: $22,392.19 Sep: $98,930.29 Would love to see them continue growing! https://lnkd.in/enBzuNs2

My thoughts on the topic of investment in Non-Alcoholic brands. I don't think NA investment has hit a tipping point, but it will be much harder as the established brands just gain more traction in the NA sector and these brands will probably need 2 or 3 more funding rounds which as long as they show continued growth and route to profitability will still get funding. BERO launching is the outlier as very few brands, unless also tier 1 celebrity backed, will have the resources and connections to launch the way Bero did. Your typical bootstrapped brand will have a slower growth rate with launching 1st DTC then B2B where getting distribution in other states is difficult. These brands I see having a hard time with getting investment unless the team involved has a proven track record. As an example is Best Day who are all seasoned beer professionals with a lot of connections in the industry so as long as the liquid is good and pricing chain is set up correctly should also get funding. Most newer NA brands like Bero or Best Day could also find investment easier, but 90% of new NA brands don't come from this pedigree and these brands will have a harder time unless they can bootstrap to profitability and then get interest from investors as they are in the black already and need the money to scale their model which is already profitable.