Runa Sinha’s Post

✨ 𝐁𝐫𝐚𝐧𝐝𝐬 𝐄𝐦𝐛𝐫𝐚𝐜𝐞 𝐭𝐡𝐞 𝐌𝐚𝐠𝐢𝐜 𝐨𝐟 "𝐖𝐢𝐜𝐤𝐞𝐝" ✨ Over the weekend, Universal Pictures' adaptation of the musical Wicked mesmerised audiences on its grand debut. 🪄 But it wasn’t just moviegoers taking notice — brands everywhere are joining the Wicked frenzy, creatively aligning their strategies with this cultural phenomenon. 🎭 From clever social media campaigns to exclusive merchandise collaborations, companies are finding unique ways to: 🔹Engage fans and ignite conversations. 🔹Showcase their creativity while riding the Wicked wave. 🔹Enhance brand visibility by connecting with the movie's captivating narrative. 💡 𝑻𝒓𝒆𝒏𝒅𝒋𝒂𝒄𝒌𝒊𝒏𝒈 𝒅𝒐𝒏𝒆 𝒓𝒊𝒈𝒉𝒕: This movement underscores how tapping into cultural moments can amplify a brand's relevance, foster emotional connections, and spark meaningful engagement. 🤩 What’s your favorite example of brands creatively riding the Wicked trend? Do you think cultural moments like these can provide long-lasting value to brands? 🧙 #Wicked #Trendjacking #DigitalMarketing #MarketingInnovation #CreativeStrategy #BrandEngagement PREV - https://lnkd.in/gXwcdsGD ✪✪✪ #gladysɴg #LBFalumni #brandbuildertalents Connect with Me : Gladys Ng What Others Say : https://lnkd.in/g3HWnzqr

Why Your Brand’s Voice Matters More Than Ever In a world flooded with choices, a brand’s voice is its most powerful differentiator. It's not just what you say but how you say it that connects with your audience. Here are three tips to refine your brand voice: *Be Authentic: People connect with real stories, not scripted narratives. *Stay Consistent: Across all platforms, your tone should align with your brand values. *Adapt to Context: Your audience on LinkedIn might appreciate professionalism, while Instagram could welcome a touch of humor. At 236 Studios, we specialize in helping brands discover and refine their voice. Let’s talk about yours. #236STUDIO #letscreatesensations

Did you know that sound reaches the brain 8x faster than visuals? While visuals catch the eye, sound directly engages emotions and memory, creating a deeper connection. In today’s fast-paced world, sonic branding is becoming even more powerful. Whether it’s a memorable jingle or a distinct sound at the end of a commercial, these auditory cues stay with us longer and influence our decisions faster than we realize. Harness the power of sound to create an instant, emotional link with your audience. #chordmemory #sonicbranding #musicconsulting #musicidentity #brandidentity #sonicbrandingagency

Creative show producers and marketing professionals are cut from the same cloth. This week, I immersed myself in the world of creative performers as we premiered our Christmas Show ‘Step Into Christmas’ on both Resorts. The parallels with marketing were striking: 1. Audience connection is everything 2. Timing and delivery make or break a performance 3. Constant innovation keeps you relevant 4. Collaboration amplifies individual talents 5. Feedback fuels improvement Both groups thrive on storytelling, emotion, and leaving a lasting impact. What unexpected industry crossovers have you discovered? Hope everyone has a relaxing weekend x #CreativeMarketing #IndustryInsights

🗝️ Old keys don't open new doors. In today digital world, the product-centric approach has become at best, ineffective—and, at worst, a total turnoff. Product features (art, artist, performers, event date, ticket price) aren't enough to convince consumers that your organization understands them—and can offer something they will value. Attracting a broader audience today means aligning your brand around a broader purpose—one that highlights your relevance to the consumer's daily life. 🔑 Relevance is the key that unlocks growth in our rapidly-evolving world—and it's forged in empathy. #artsmarketing #audiencedevelopment #artsadministration ————— 🚀 Get on my VIP list to learn more: https://lnkd.in/eeQYeDBs

In the world of holiday films, brand placements are more than just marketing—they’re a way to connect with audiences on an emotional level. From Elf to The Holiday, brands are cleverly woven into the narratives, enhancing the movie experience. Discover how these collaborations work and why they’re so effective in Hollywood Branded's latest article. #BrandMarketing #HolidayMovies #EntertainmentDrivenMarketing #AudienceEngagement https://lnkd.in/gQDMzwWj

🎥 Now Showing: The Pursuit of ✨ Happyness ✨ 🎬 In a world of endless doom-scrolling, the 2024 consumer seeks refuge at the cinema, reconnecting with friends, family and rediscovering real-life connections. But there’s more than just movie magic happening—8 in 10 audiences find the joy they were searching for at the movies, versus just 6 in 10 on social media. And that positive energy translates into real wins for brands: like an 18% boost in brand favorability and a 35% rise in purchase intent. Our new insights report is an action-packed guide to how mood lift = brand lift at the cinema. See how it plays out: 🔗 https://lnkd.in/evMKqkA2 #MovieMagic #CinemaAdvertising #Marketing #AdEngagement #MediaStrategy

Memorable experiences are the key to standing out and leaving a lasting impression. 🎨 Unleash the power of unforgettable experiences to captivate your audience and drive meaningful connections. Head to my website to learn more! https://jasonsbradshaw.com #JasonsBradshaw #BusinessTips #ProductExperience #BrandExperience #CustomerExperience #EmployeeExperience

Just read an interesting article on "day-in-the-life" videos. It's surprising that only 3% of brands are leveraging this trend, despite its billions of views and strong connection with Gen Z. Could this be a missed (and cost-effective) opportunity for brands to resonate more authentically with their audiences? 🤔 #Marketing #ContentCreation #SocialMediaTrends #GenZ #BrandStrategy https://lnkd.in/eGwTQcsG

Rebranding is about transforming perspectives what once held us back can now drive us forward. It’s a journey from setbacks to strengths, redefining how we connect with our audience and ourselves. #rebranding