Rui Oliveira’s Post

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I&T Packaging Iberia Business Partner

Resilience in collaborative, customer-focused innovation is how we make the impossible possible. DS Smith Lift Up, our 100% recyclable alternative to plastic shrink wrap for PET bottles, removed 200 tonnes of plastic from the launch market in the first year. This innovation was a three-way collaboration with our customer and mechanisation collaborator, fuelled by iteration, inspiration and a no-quit attitude. Working together, we rose to the challenge and took our solution from concept to shelf within four years. Explore what we could achieve together in our physical and digital collaboration spaces: https://ow.ly/OExY50SVBNF

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