Ballard Power Systems from Canada is known for its hydrogen fuel cell technology, applied in buses, trucks, rail, marine, and stationary power. There were ambitious plans to invest extensively in China, but escalating geopolitical tensions and delays in China's hydrogen market adoption have made the company hesitate. Should that $130 million investment proceed? Or is a more balanced strategy better, with the company focusing more on opportunities in North America and Europe? Victor (IB), Jorik (BDK), Kenzi (TBK), and Djelo (IB) only have 3 hours to come up with a well-thought-out plan. A thorough analysis, exploring various options, and then implementing what they consider the best strategy. Naturally, they are nervous, but they confidently enter the packed room. Some students from All Stars Consultancy from last year and this year have come to Dublin specifically to support the Rotterdam team. The support is immense. They provide a solid analysis of the issues currently facing Ballard Power Systems, delve into the possibilities of hydrogen, and clearly recognize that the “headache of China” must be tackled first. In their solution, they don't completely abandon China but clearly opt for other markets, primarily Europe with a focus on Germany. During the Questions & Answers session, the jury, consisting of a mix of alumni, professors, and business professionals, grill our students. The chosen solution seems to be well-received, but it's unclear what the team ultimately wants to do with China. The opponent from Canada is clearer in this regard. They specifically advocate for much more focus on China. It's a very risky strategy, but they do have strong arguments for it. While the jury is deliberating, it's nerve-wracking in the hallway. It's clear that it's a close call. Last year, we lost in this round with a score of 6-5 and narrowly missed the final where the top 4 teams would compete against each other. Surely, it won't happen to us again this year, will it? We're allowed to enter; the jury has reached a decision. With bated breath, Djelo, Kenzi, Victor, and Jorik step inside; their coach, Britta from the Rotterdam International Case Academy, is even more nervous. Noooo... 6-5 again, and again against us. Unbelievable. What a disappointment. There's frustration, there are tears. But well, those are part of the game, especially in case competitions. The Rotterdam team has done amazingly well and has truly exceeded expectations. Another great showcase for Rotterdam University AS and the Rotterdam Business School. The medal will have to wait until next year. Even now, we can be immensely proud...
Next week the team of Kenzi Loa (TBK), Djelo Gudde (IB), Victor van der Mark (IB) and Jorik Groenenberg (BDK) will represent Rotterdam Business School at the NIBS Worldwide Case Competition. This year Technological University Dublin is the hosting the event. We wish the team and coach Britta Stoelinga-Brus all the best of luck! #Casecompetitions #RICA #HogeschoolRotterdam
