Rolling Stone’s Post

Are you working with seasonal, inactive and zombie products? Are you struggling to handle them efficiently? My colleague Larre Ländin wrote a piece that will give you insights on how you could setup up your commerce stack to tackle this issue once and for all. https://lnkd.in/eUaC6gfc #ecommerce

"Free shipping" - the two most revered yet taken-for-granted words on any ecommerce site today. These can make us click 'buy now' or “checkout” without a second thought. But behind this seemingly straightforward marketing tactic there lies a complex web of economic and environmental implications. From hidden costs absorbed by retailers to the environmental impact of free deliveries, the true price of free shipping extends far beyond the checkout page. So, is free shipping truly “free”? #freeshipping https://lnkd.in/eTHqqpt3

You've got your eye on a killer deal on Temu, but the question on your mind is: How long will I wait for my goodies to arrive? Temu, the online marketplace known for its lightning-fast prices, is also changing the game for shipping. Forget the long waits and hefty shipping fees of the past - Temu's shipping speed is surprisingly quick, and it's ready to challenge your expectations. So, get ready to dive into the world of Temu's shipping times and learn how to get your orders delivered fast, right to your doorstep. https://lnkd.in/e6RApENJ

🔍 Understanding Drip Pricing in Online Retail Drip pricing, also known as partitioned pricing or shrouded pricing, is a sales technique commonly used in online retail. Here’s how it works: Headline Price: At the beginning of the purchase process, a headline price is prominently advertised. This initial price grabs the consumer’s attention. Incremental Disclosure: As the consumer progresses through the purchase process, additional fees, taxes, or charges are incrementally revealed. These extra costs may include service fees, shipping charges, or taxes. Consumer Impact: The objective of drip pricing is to entice consumers with a deceptively low headline price. By the time the true final price is disclosed, the consumer has already invested time and effort in the purchase decision. Anchoring Effect: Research suggests that consumers tend to anchor on the base price (the headline price) and underestimate the impact of smaller charges. Naïve consumers may make decisions based solely on the headline price, while sophisticated consumers consider the total cost. Legislation and Competition: Many jurisdictions have enacted laws to combat drip pricing. For instance, in the European Economic Area, retailers must include value-added tax (VAT) in prices given to consumers. Such practices can distort competition by making it challenging for transparently priced businesses to compete. Industry-Specific Examples:Airlines: Drip pricing of unavoidable additional charges on airfares is outlawed in the European Economic Area, Australia, and the United States. Hotels: Hotels often advertise lower room rates but may charge for amenities like parking, Wi-Fi, and late check-out. Remember, as consumers, it’s essential to look beyond the headline price and consider the complete cost before making purchasing decisions. Transparency benefits both buyers and sellers. #DripPricing #Transparency #ConsumerRights #ECommerceEthics #FairPricing

Holiday Gift Guides Drive Long-Term Revenue: Impulse buying spikes during the gift-giving season. So do returns and frustrated customers. The post Holiday Gift Guides Drive Long-Term Revenue appeared first on Practical Ecommerce.

Read some of Fast Simon's CEO, Zohar Gilad, insights about personalization and how it impacts eCommerce, in this great piece at The New York Times with Lydia DePillis.

The holiday rush is here, and it’s crucial for eCommerce brands to be ready for last-minute shoppers! 🚀 From optimizing your website for speed to promoting expedited shipping and offering personalized gift guides, these tips will help you maximize sales during the final weeks of the season. Click the link in the comments to read more and boost your holiday success! 🎯 #eCommerceTips #HolidayRush #LastMinuteSales

Why "free shipping" makes us pay for everything? 🍔 Have you ever noticed how one of your friends can’t resist ordering food delivery when hunger strikes? There’s this fascinating pattern: the only thing that stops him is the delivery fee. But once he sees “free shipping,” he’s suddenly willing to splurge far beyond his original budget! So, why do we fall into the “free shipping” trap? The allure of free shipping can lead us to buy more than we need just to meet the minimum order threshold. It’s like a magical spell that tricks our budgeting mindset into thinking we’re getting a fantastic deal. Interestingly, many businesses adjust their product prices to cover the cost of offering free shipping, which means we’re essentially paying for it indirectly. Studies have shown that consumers often perceive free shipping as a win, prompting impulsive buying behavior that can inflate our total spend. For instance, one analysis found that shoppers are likely to increase their cart size by an average of 30% when they’re offered free shipping (30%, just think about it!) In addition, some retailers have reported that the promise of free shipping can drive traffic and increase conversion rates, making it a crucial marketing strategy. However, this can lead to an overall increase in spending, as the perceived savings encourage us to buy more items that we might not have considered otherwise. Next time you see that tempting “free shipping” tag, remember: it might not be as free as you think! What’s your take on how free shipping impacts your shopping habits? Have you ever gone overboard because of it? #FreeShipping #ConsumerBehavior #Marketing #Ecommerce #SpendingHabits #Shopping #RetailTrends #ImpulseBuying #SmartShopping #Digital #DigitalMarketing

💡4 Tips to Thrive This Festive Returns Season 💡 With so many online purchases made in the run up to Christmas, the post-festive period can be one of the busiest times for product returns, quickly overwhelming administrative teams. Get ahead of the game and prepare your business to thrive this returns season. Explore our 4 tips to become an ecommerce returns pro at: https://lnkd.in/etw5dxtA

Cart Abandonment: Over 70% of online shoppers leave items in their cart without purchasing. Successful eCommerce businesses reduce this by using strategies like email reminders, discounts, and simplified checkouts. It's not just about sales; it's about understanding and re-engaging customers.