RocketRez’s Post

Black Friday is upon us, and it can be a complicated time for brands to know what to do, and what to stay clear of. We've put together a guide to the Dos and Don'ts of Black Friday for brands - see the guide here https://lnkd.in/eQP267jY

In this article, explore how your brand can lean into holiday marketing to make the most of the elongated festive season—from early Black Friday campaigns to the beginning of the new year... #HolidaySeason #MarketingStrategy

Today I attended a super interesting session with Launchmetrics about holiday marketing strategy ✨ The data from their report was based on a survey they run this summer across their partners. Here are some interesting highlights I'd like to share with you 🤓 : ▶️ 50% of their partners replied that they are going to use 25-50% of their budget on holidays campaign (Black Friday, Thanksgiving, Halloween, Xmas). ▶️ Buying too much stuff is not cool anymore - today is one of the most unusual shopping time we ever had across US, UK, Europe. Consumers are more conscious, they often have a list of items, which they want to buy at the best price during Black Friday. They are planning ahead rather than buying impulsively. ▶️ Consumers are smarter, strategic with shopping and with a limited budget. Brands should guide them rather than pushing them during the purchase experience. ▶️ People experience tense feelings during the holidays, so brands should make sure to make their shopping experience as easy as possible. Focusing on product availability, both online and in-store. ▶️ Personalised discounts in-store can boost customer trust. Today people prefer something more personalised rather than generic discounts. MG Empower #digitalmarketing #influencermarketing

🎄 Boost Your Sales this Holiday Season 🎄 The holiday season is here, and it's the perfect time to enhance your sales! Christmas isn’t just about celebrating—it’s also a golden opportunity to connect with customers, showcase your products, and drive growth. Here’s how you can make the most of it: ✨ Festive Packaging & Offers Create limited-edition packaging or holiday-specific products that stand out on the shelves. Exclusive offers, like gift sets or discounts, can attract customers looking for the perfect present. 🎁 Personalized Marketing Leverage the power of personalization—whether it’s through special promotions or tailored messaging, customers love when they feel like the gift is just for them. 🎉 Seasonal Content Capitalize on social media trends by sharing festive content that aligns with your brand. Use holiday-themed posts, countdowns, and engaging visuals to create excitement around your products. 💡 Build Strong Relationships The holidays are also the perfect time to show appreciation to your loyal customers with exclusive discounts, thank-you notes, or sneak peeks of new products for the upcoming year. Don’t miss out on the chance to spread holiday cheer AND boost your sales. How are you planning to leverage Christmas to grow your business this year? 🎅🎁 #HolidaySales #ChristmasMarketing #SeasonalBusiness #BoostYourSales #FestivePackaging #CustomerEngagement #BusinessGrowth #HolidaySeason #MarketingStrategy #SalesBoost

This Festive Season, Let’s Break the Rules! 💥🚀 If you're a D2C brand gearing up for the festive madness, here are some crazy (but genius) tips to maximize your sales: > Surprise Flash Mobs… Online: Imagine surprising your audience with random, unannounced flash sales on your website or social media. 10 minutes, everything at 50% off—get people talking and rushing to your site! > Festive Subscription Boxes: Don’t just sell a product, sell a festival! Curate quirky, limited-edition subscription boxes that last through the festive season—changing every week! Keep your customers coming back for more. > The Reverse Sale: Here’s a twist—every time a customer buys, they get to set the price for their next purchase! A gamble, but one that drives loyalty and curiosity. > Mystery Festive Gift: Throw in a mystery item with every order. The more they buy, the more exciting (and valuable) the mystery gift! Build suspense and get people posting their surprises on social media. > Digital Treasure Hunts: Hide discount codes on different parts of your website, or even in your email newsletters. Turn shopping into a fun, competitive game and let your customers hunt for the best deals. > Make Customers Part of the Brand: Let them vote on your next product release or design packaging ideas. Create polls, run contests—whatever it takes to make them feel involved! > Holiday Referral Frenzy: For every friend they refer, both get access to a secret sale no one else can see! Turn customers into your best brand advocates. Sometimes, it’s all about pushing the boundaries and trying something new. Which one of these crazy ideas would you dare to try this festive season? 💥 #FestiveSales #D2CInnovation #OutoftheBox #BrandingGenius #FestiveMarketing #FounderFun

🎉 Elevate Your Sales with Seasonal or Holiday-Themed Promotions! 🎄🎃 🚀 #D2CTip of the Day: Tap into the festive spirit by creating seasonal or holiday-themed promotions that resonate with your customers! 🌟 Why It Works: 🎯 Emotional Connection: Holidays evoke emotions, and a well-timed promotion can create a strong emotional connection with your brand. 📈 Boost Urgency: Limited-time offers during holidays can drive urgency, making customers more likely to make a purchase. 🎁 Tailored Messaging: Customizing your promotions to fit the holiday theme makes your brand feel relevant and engaging. 💡Pro Tip: Align your promotions with the values of the holiday—think gratitude during Thanksgiving or joy during Christmas. This creates a more authentic connection with your audience. 🔥 Engage with Us: ✔️ What’s your favorite holiday to run promotions? Share your experiences and tips below! 💬 Let’s collaborate to make your D2C website shine with seasonal magic! #GloryMedia #D2C #EcommerceTips #HolidayPromotions #DigitalMarketing #SalesBoost #CustomerEngagement

Christmas In September?...Time To Get Ready! For many, the past few weeks have felt more like winter than the heights of summer, giving brands the perfect excuse to start thinking about the highlight of the festive period - Christmas! Retailers should take this opportunity to get in the Christmas cheer as they start planning their seasonal activity. With Christmas the "largest trading time of the year", what can you do to stand out? Start reviewing and organising your multi-channel outreach. If you want to get this experience right, you need to go back to basics and start taking steps now! The key to a successful festive period also relies upon a number of activities which you should start now. This includes evaluating your previous year's activity, reviewing your suppliers in terms of delivery reliability and ensuring you have a clean and accurate customer database for targeting marketing. It's also a great time to review your approach to customer retention. Retaining and understanding who your customers are can put you in a strong starting position. So, with our fingers crossed that the sun pays us another visit, it's time to get our Christmas caps on!  

Ho Ho! Tis the time of the year!! When it comes to making an impact during the festive season, retention-centric offers are like Santa’s secret sleigh—they deliver joy to your customers and drive long-term growth for your brand. 🎅 Let’s unwrap why these thoughtful promotions are a game-changer and how they create magic for your business. 🎁 Emotional Connection : The Heart of Retention Offers Festivals like Christmas 🎄 bring out nostalgia, warmth, and the joy of giving. Retention-centric offers tap into this emotional vibe, creating meaningful moments between your brand and your customers. When you pair a festive code like “XMAS” or “JESUS” with a special offer, you’re not just giving discounts—you’re delivering a heartfelt experience that resonates. For instance, surprising your customers with a few hours of exclusive discounts on your highest-priced product (aligned with your AOV) is a delightful way to say, “You’re special to us!” This gesture not only encourages purchases but also builds loyalty that lasts long after the holiday season. 💸💰 How to Make the Magic Work 🏃🏻♀️Timely Surprises: Plan the sale during high-engagement hours to maximize participation. Send teaser messages beforehand to build excitement. 💲Exclusive Codes: Use festive, easy-to-remember codes like "XMAS" or "JESUS" to add to the seasonal vibe. ⏳Limited Timeframe: Create urgency by making the offer valid for just a few hours. This drives impulse buys and boosts sales quickly. 📈Highlight Premium Products: Focus on your top-tier offerings to increase perceived value and AOV. Retention Offers: The Gift That Keeps Giving 🥳 Retention-centric offers are more than just sales tactics—they’re about nurturing relationships. They show your customers that you value them, not just during Christmas but year-round. This sense of connection fosters loyalty, increases repeat purchases, and ensures your customers keep coming back for more. This holiday season, let your retention strategy be the Santa that keeps on giving—joy to your customers and growth to your brand! 🎅🎄 #RetentionMarketing #EmailMarketing #WAMarketing #SMSMarketing #RetentionStrategy #RetentionL&D #RetentionLearning #RetentionTraining

It’s Time to Talk the Big C… It’s a great week in the office for me as it’s all about my favourite time of the year. The ideal time to start planning your Christmas marketing campaign is between July and September. Why? Because the holiday shopping timeline is earlier than you think – most gifts are purchased well before December! While it may seem too soon for a full-blown Christmas campaign, your early-bird strategy should be ready to roll out in the coming weeks. Those early shoppers are a golden opportunity to not only drive sales but also to build lasting customer relationships. Christmas may feel like a one-time event, but with the right approach, you can turn seasonal buyers into loyal customers year-round. Get ahead of the curve – plan now for a successful holiday season! 🎅 #ChristmasMarketing #HolidayCampaign #MarketingStrategy #CustomerLoyalty