Rob Dumbleton’s Post

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Founder - Four/Four | B2B SaaS Growth

Yea, Steli Efti knows what he’s talking about in his blog: How to Build a Customer-centric Sales Process. I found it really insightful and practical, nicely broken down into six strategic areas of focus. Key bits for me are: Actively listen to your prospects during the sales process. Go into full therapist mode and listen to every single juicy detail they throw on the table. The good, bad, and the ugly. Talk about your customers—constantly. Putting customers in the spotlight like this helps the rest of the team learn who the best fit for your product is and where it may fall short. Communicate Seamlessly Across Different Channels: Knock down your silos and collect, manage, and store customer data. People: “Close hire folks who are empathetic, listen to prospects, and genuinely want customers to find value in our product.” - Pick up the phone and ask them what you need to do to keep delivering Obviously, the tool to facilitate all this automatically is Four/Four 😁 .

How to Build a Customer-Centric Sales Process

How to Build a Customer-Centric Sales Process

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