Robbie Kellman Baxter’s Post

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Advisor to the world's leading subscription-based companies | Keynote Speaker | Author of The Membership Economy and The Forever Transaction | Host of Subscription StoriesPodcast

If you're a 49er fan, good luck watching the games. In the coming season, the SF football team matchups will be aired on five different networks. Prime-time events: 🏈🏈 2 of their 6 prime-time games will be on Amazon Prime Video 🏈🏈2 on ESPN 🏈🏈2 on NBC 🏈🏈🏈🏈🏈🏈🏈🏈Fox Sports will have 8 games. 🏈🏈And CBS gets 2. This is especially tricky if you've 'cut the cord' and rely on streaming services. The newly named Venu Sports, a JV between Disney, Fox and Warner Bros Discovery, makes it a little easier to find the games, at an expected cost of $50/month. Why is this happening? Sports are the stickiest form of entertainment--the last time-sensitive "must-see tv". You can't binge watch last year's season. I mean, you can, but you probably know the outcome at the outset, and no one wants to talk about it anymore. So every streaming service, every legacy network, and every content studio is vying to get a piece of the football pie. ❌ And the fans, who are struggling to find each game before kickoff, seem to be the losers. #litrendingtopics Jake Perez

Robbie Kellman Baxter

Advisor to the world's leading subscription-based companies | Keynote Speaker | Author of The Membership Economy and The Forever Transaction | Host of Subscription StoriesPodcast

7mo
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