Road 2 Retail’s Post

How best to launch your DTC brand and when to consider brick & mortar retail distribution? Check out this week's Road 2 Retail podcast. Episode # 74. This week veteran advertising executive Neil Foster (CEO of Agency Habitat) joins us on the Road 2 Retail podcast to share his thoughts and experiences with growing emerging brands. Please subscribe to the Road 2 Retail podcast at Apple podcasts, Spotify or our YouTube channel. Plus- give us a follow on LinkedIn. On today's show Neil shares with us his views on the following topics: - The importance of executing a 'soft launch' for a period of time to work out the bugs in your business model - Understanding the need to drive awareness and trial early in a brand's lifecycle to build momentum - The importance of demographic match with a retailer's shopper profile when an emerging brand starts to consider the move to brick & mortar retail. Fit must be excellent. - The risk of shooting to "scale" an emerging brand too fast too soon Enjoy the show! Please subscribe to the Road 2 Retail podcast on Apple podcasts, Spotify or our YouTube channel. You can also follow us on LinkedIn. Please share the show with a colleague and leave us a review. Krista Anderson Maya French Matt Matros Bruce Montgomery Andrew Weiss Nigel Smith Laura Meemken Le'Spencer Walker Jim McGuiness Christopher Hunter Beryl Stafford Wade Yenny Dawn Kelley Gregory Esslinger Tanay Kothari Brian McCue Corey Scholibo Genevieve G. Gilbreath Ryan Springer Robert S. Maxwell Afif Ghannoum Jamie Grace Roberta Townes Brody Burk Madison Robertson https://lnkd.in/gXGAsM9i

Roberta Townes

Senior Category Merchant at GNC | Author of Shelf Talk | Host of Shelf Talks Podcast

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All important topics for emerging brands to understand when looking to go into retail stores.

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