How best to launch your DTC brand and when to consider brick & mortar retail distribution? Check out this week's Road 2 Retail podcast. Episode # 74. This week veteran advertising executive Neil Foster (CEO of Agency Habitat) joins us on the Road 2 Retail podcast to share his thoughts and experiences with growing emerging brands. Please subscribe to the Road 2 Retail podcast at Apple podcasts, Spotify or our YouTube channel. Plus- give us a follow on LinkedIn. On today's show Neil shares with us his views on the following topics: - The importance of executing a 'soft launch' for a period of time to work out the bugs in your business model - Understanding the need to drive awareness and trial early in a brand's lifecycle to build momentum - The importance of demographic match with a retailer's shopper profile when an emerging brand starts to consider the move to brick & mortar retail. Fit must be excellent. - The risk of shooting to "scale" an emerging brand too fast too soon Enjoy the show! Please subscribe to the Road 2 Retail podcast on Apple podcasts, Spotify or our YouTube channel. You can also follow us on LinkedIn. Please share the show with a colleague and leave us a review. Krista Anderson Maya French Matt Matros Bruce Montgomery Andrew Weiss Nigel Smith Laura Meemken Le'Spencer Walker Jim McGuiness Christopher Hunter Beryl Stafford Wade Yenny Dawn Kelley Gregory Esslinger Tanay Kothari Brian McCue Corey Scholibo Genevieve G. Gilbreath Ryan Springer Robert S. Maxwell Afif Ghannoum Jamie Grace Roberta Townes Brody Burk Madison Robertson https://lnkd.in/gXGAsM9i
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Check out this Road 2 Retail episode that features our very own CEO, Neil Foster who discusses his personal experiences building DTC brands and how our agency’s business model is designed to help emerging CPG products soar! #dtc #cpg #brandmarketing
How best to launch your DTC brand and when to consider brick & mortar retail distribution? Check out this week's Road 2 Retail podcast. Episode # 74. This week veteran advertising executive Neil Foster (CEO of Agency Habitat) joins us on the Road 2 Retail podcast to share his thoughts and experiences with growing emerging brands. Please subscribe to the Road 2 Retail podcast at Apple podcasts, Spotify or our YouTube channel. Plus- give us a follow on LinkedIn. On today's show Neil shares with us his views on the following topics: - The importance of executing a 'soft launch' for a period of time to work out the bugs in your business model - Understanding the need to drive awareness and trial early in a brand's lifecycle to build momentum - The importance of demographic match with a retailer's shopper profile when an emerging brand starts to consider the move to brick & mortar retail. Fit must be excellent. - The risk of shooting to "scale" an emerging brand too fast too soon Enjoy the show! Please subscribe to the Road 2 Retail podcast on Apple podcasts, Spotify or our YouTube channel. You can also follow us on LinkedIn. Please share the show with a colleague and leave us a review. Krista Anderson Maya French Matt Matros Bruce Montgomery Andrew Weiss Nigel Smith Laura Meemken Le'Spencer Walker Jim McGuiness Christopher Hunter Beryl Stafford Wade Yenny Dawn Kelley Gregory Esslinger Tanay Kothari Brian McCue Corey Scholibo Genevieve G. Gilbreath Ryan Springer Robert S. Maxwell Afif Ghannoum Jamie Grace Roberta Townes Brody Burk Madison Robertson https://lnkd.in/gXGAsM9i
Episode # 74 Interview with Neil Foster
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💯 It's true—73% of salespeople struggle with their own buying process! And that's what I shared with Mark Drager on this episode of, "How you buy is how you sell." If you're the type to research every detail before making a purchase, you're likely projecting that same mindset onto your buyers, leading to long sales cycles and delays. 🚀 Shift your buying habits to transform your sales results! --- 🎧 Listen to the full episode! 👉 https://lnkd.in/eyczJkG9 SalesLoop #SalesTips #MindsetMatters
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Ready to turn your sales from "meh" to magnetic? In today’s episode, I’m sharing the secret sauce to closing deals faster and boosting your profits. We’re talking client psychology, the DISC Sales Assessment, and how to tailor your pitch to hit the sweet spot every time. If you’re a small biz owner looking to scale, this is the episode you don’t want to miss! https://lnkd.in/gu2MdSFg #SmallBusinessGrowth #SalesSuccess #DISC #BusinessStrategy #MyGoodWomanPodcast
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Do you ever feel like you’re bombarding your prospective client with ALL the parts of your programs? You’re excited about the potential sale…and you want to help this person. But we can’t possibly tell them about all the benefits and features in one conversation. So we need to guess, and share only one or two things. Give them enough to pique their interest, then let them ask questions so they can get the clarity they need and want. If you're ready to ditch the ick and start selling with integrity, tune into the whole episode on this topic! https://lnkd.in/gHHgYkEy #SalesConversations #EffectiveSales #FinancialCoach
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"Happy people make money" I spoke to Michael Seghieri as part of a new series we're launching at Lean Layer where we'll be interviewing a new revenue leader every month to share their perspective, insights & advice on all sorts of challenges, trends & more. Check out part 1 of our first Peer Perspective episode below! 👇
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Do you ever feel like you’re bombarding your prospective client with ALL the parts of your programs? You’re excited about the potential sale…and you want to help this person. But we can’t possibly tell them about all the benefits and features in one conversation. So we need to guess, and share only one or two things. Give them enough to pique their interest, then let them ask questions so they can get the clarity they need and want. If you're ready to ditch the ick and start selling with integrity, tune into the whole episode on this topic! https://lnkd.in/gHHgYkEy #EffectiveSales #SalesConversation #FinancialCoachingTips
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Are you thinking of selling your home and wondering 💭 How Much Does It REALLY Cost to Sell? 🏠💰 Well, you must listen to this episode!
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Latest podcast episode Cate Bakos and I talk property portfolios and how to build one #buyrightpropertybook https://lnkd.in/ehqFdFhZ
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Got questions about selling your home? Today, Holly Talks About the top 2 questions sellers are asking—and gives you the answers you need! Don’t miss this insightful episode. 🏠 Stay tuned for our next episode! #SellerTips #RealEstateAdvice #HollyTalksAbout
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In a captivating episode of Let’s Talk Business, Meny Hoffman engages in a conversation with Tom about the keys to successful selling. They delve into topics such as viewing sales as problem-solving, knowing when to maintain silence, avoiding the stereotypical image of a pushy salesperson, and strategies for securing a prospect’s decision after the initial meeting. Tune in now to discover these valuable insights! 🎙️📈🔑 If you’re interested, you can listen to the episode here: https://lnkd.in/gVTrrbJC #SalesStrategies #BusinessPodcast #SalesTips #SalesMindset #ProblemSolvingSkills
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Senior Category Merchant at GNC | Author of Shelf Talk | Host of Shelf Talks Podcast
1wAll important topics for emerging brands to understand when looking to go into retail stores.