Ramdhan Riandana Sitompul’s Post

Below the Line (BTL) marketing is a promotional technique that uses targeted campaigns to create awareness and interest in a product or service. BTL marketing focuses on personalized communication with specific audiences, rather than using mass media outlets to reach a broader audience.

Unlock the power of Social Media Marketing and witness your brand's journey towards reaching the right audience at the right time. With strategic planning, captivating storytelling, and authentic engagement, your brand can shine on the digital stage, captivating hearts and minds. Embrace the full potential of SMM - it's time to connect, engage, and grow like never before!

PR vs. Advertising: Understanding the difference! Many often confuse PR and advertising, but the distinction is crucial for effective brand strategy. #Advertising is about paying for space to promote your message. It's direct and often controlled, aiming to persuade the audience with creative campaigns. #PublicRelations, on the other hand, focuses on earning trust and credibility. Through media relations, storytelling, and strategic communication, PR seeks to build a positive reputation organically. Why PR Matters: 1.Credibility: Earned media coverage is perceived as more trustworthy by the public. 2. Relationships: PR builds lasting relationships with media and influencers. 3. Brand Image: Effective PR shapes and maintains a positive brand image. 4. Cost-Effective: While ads need constant funding, PR leverages existing media channels. 5. Crisis Management: PR is essential in navigating and mitigating crises. In today's world, integrating both PR and advertising can amplify your brand's impact. But remember, while ads can make you known, PR makes you trusted. DM us or visit www.claritypr.in to get in touch today! #pr #advertising #brand #earnedmedia #trust #ad #publicrelations

Hepmil Singapore has formed a strategic partnership with Singapore’s national media network, Mediacorp Pte Ltd, to enhance brand exposure through targeted marketing campaigns for younger audiences. This collaboration combines #Hepmil's network of over 1,000 key opinion leaders (#KOLs) across six markets with Mediacorp's broad transmedia platforms, including TV, audio, digital, and out-of-home services. "Our priority at Hepmil has always been to drive client success. Partnering with #Mediacorp was a natural step to ensure that creator content not only stands out in the crowded social media landscape but also gains greater reach through Mediacorp’s comprehensive media solutions," said Michelle Tan, CEO of Hepmil Singapore. “Our clients will now have access to Hepmil Media Group’s community of KOLs in addition to Mediacorp’s existing pool of creative #talent and extensive media network, offering them greater choice and more relevant ways to spotlight their brands," said Jacqui Lim, chief commercial officer, Mediacorp. #partnership

Do smart arrogant marketing tactics work? These tactics often go viral and viral social media marketing significantly influences sales by rapidly increasing brand awareness and fostering customer engagement. It reaches a vast audience, generating trust through user-generated content. This exposure creates urgency, often driven by limited time offers, prompting consumers to act quickly to avoid missing out. "Old Spice" has successfully created a bold, humorous persona that mocks traditional masculinity while promoting its product. Example: The "The Man Your Man Could Smell Like" campaign was filled with cheeky humor and confidence, positioning the brand as a must-have for men.

𝐒𝐭𝐚𝐭𝐮𝐬 𝐔𝐩𝐝𝐚𝐭𝐞 𝐨𝐧 '𝐩𝐮𝐛𝐥𝐢𝐜𝐥𝐲' 𝐛𝐮𝐢𝐥𝐝𝐢𝐧𝐠 𝟏-𝟏𝟎,𝟎𝟎𝟎 𝐬𝐮𝐛𝐬𝐜𝐫𝐢𝐛𝐞𝐫𝐬 𝐢𝐧 𝟏𝟎𝟎 𝐝𝐚𝐲𝐬 𝐨𝐧 𝐘𝐨𝐮𝐓𝐮𝐛𝐞: As of December 01 (83 / 100 days), count is 8,493 subscribers. Quite a few people DMed, asking about the effort needed to grow a YouTube channel so quickly. So I thought of sharing the latest screenshot of my frequency of posting. Three shorts in a week! At least 2... for 15 successive weeks! This really is exhausting 😮💨 You need a load of content, very quick TATs (Turn Around Times) for video production in addition to expertise in handling YouTube channels. WellnessFusion: Influencer Marketing for Lifestyle & Wellness Brands. Brain Box Catalysts: Personal Branding & 360° PR

Need PR that *actually* delivers results? In a world where stories go viral in seconds, your brand deserves to be the story everyone talks about—for thze right reasons. Whether you're building your reputation, managing a crisis, or looking to stand out in the chaos of today's media landscape, BrandComm Asia has your back. ✅ Amplify your visibility ✅ Craft a powerful narrative ✅ Stay ahead of the media game Let’s make your brand unmissable. Send us an email at info@brandcommasia.com.ph to get started today—because in PR, the right strategy changes everything. #WeGetYouNoticed #PRThatSlaps #BrandCommAsia #EngageBrandComm #PRPartner #PRStrategy #BrandBuilding #BrandPR #PR #PRPH #PublicRelationsPH #MediaSuccess #PRImpact #Storytelling #Content #Events #MediaRelations #Influencer #ContentCreators #BrandVisibility

Traditional PR has been the cornerstone of brand storytelling, leveraging press releases, media advisories, and print publications to craft compelling narratives. It’s about creating a buzz through broadcast media and face-to-face interactions. On the flip side, Digital PR thrives in our interconnected world. It’s about harnessing the power of social media campaigns, content marketing, influencer partnerships, and SEO to boost online presence and engagement. But why choose one when you can benefit from both? Integrate your PR strategies to: - Reach a diverse audience across multiple platforms. - Enhance your brand reputation through a mix of traditional credibility and digital dynamism. - Drive meaningful engagement and conversion with targeted messaging. Keep in mind that the goal is to create a cohesive narrative that resonates with your audience, whether they’re flipping through a magazine or scrolling through their feed. Embrace the synergy of traditional and digital PR with LampHills! Let us amplify your brand's voice across all platforms and drive meaningful engagement. Contact us today to craft your cohesive narrative! 📞 07043907787 #PublicRelations #BrandStorytelling #MediaRelations #ContentMarketing #SEO #SocialMediaCampaigns #InfluencerPartnerships #DigitalPR #TraditionalPR #Engagement #Conversion #BrandVoice

Life as a social media manager entails creating engaging content, interacting with followers analysing performance metrics, and staying updated on industry trends. It involves juggling multiple platforms, adapting strategies to audience preferences, and collaborating with marketing teams to achieve brand objectives. social media manager must be creative, strategic and adept at communication to effectively represent their brand online.

Key PR Terms to Elevate your Brand Strategy #Press Release: A written announcement to the media about important news #Media Kit: A package of information about your company for the press. #Pitch: A brief message to get journalists interested in your story. #Crisis Management: Handling unexpected events that could harm your brand. #Media Relations: Building and maintaining relationships with journalists. #Publicity: Gaining public visibility and awareness through the media. #Reputation Management: Protecting and enhancing your brand’s image. #Brand Awareness: Making more people recognize and remember your brand. #CSR Initiatives: Corporate Social Responsibility efforts that show your brand’s commitment to social good. #Brand Visibility: Ensuring your brand is seen by your target audience. #Thought Leadership: Positioning your brand as an industry expert. #Influencer Partnerships: Collaborating with influencers to promote your brand. #SEO Optimization: Improving your online visibility and search rankings. #Content Marketing: Creating valuable content to attract and engage your audience. #Stakeholder Engagement: Building and maintaining relationships with those who have an interest in your company. Understanding these terms can elevate your PR strategy and significantly enhance your brand’s impacts Which of the above terms are you familiar with, and are there any other #PR terms you think I missed? #PR #PRregister #publicrelations