Rod Edwards’ Post

The Reddit IPO has sparked discussions about its ability to expand revenues. While questions remain, it's crucial to acknowledge the platform's unique ability to surface valuable insights. Today, for instance, I received an email regarding a fee change at M1 Finance. Despite the lack of mainstream media coverage, a dedicated Reddit thread with hundreds of engaged comments provided a glimpse into user sentiment. This incident highlights the power of Reddit communities to: Spark early discussions: Reddit can identify issues gaining traction organically, even before traditional media picks them up. Gauge public perception: Active discussions within relevant subreddits offer valuable insights into customer sentiment towards brands and industry trends. It will be interesting to see how their partnership with Google can leverage these strengths. #reddit #google #ipo

Holy Upvotes, Reddit Soars 48% in Electrifying IPO Debut! The "front page of the internet" is officially on Wall Street, and it's making a splash! Reddit, the social media giant known for its passionate communities and upvote-driven content, skyrocketed nearly 50% in its public market debut on Thursday. This impressive showing is a welcome sign for the tech IPO market, which has seen some recent slumps. Analysts are buzzing about Reddit's potential to capitalize on its massive user base (over 70 million daily active users!) and its unique advertising model. Here's a deeper dive: Community Power: Reddit thrives on user-generated content and fosters strong communities around diverse interests. This engaged audience presents a goldmine for targeted advertising. Going Against the Grain: Despite lacking a proven profit model, Reddit's strong debut bucks the trend of underwhelming tech IPOs. Could this signal a renewed investor confidence in the sector? Future of Social Media: The success of Reddit's IPO could pave the way for other community-driven platforms to take center stage in the evolving social media landscape. What are your thoughts on Reddit's explosive debut? Is this a sign of things to come for the tech IPO market? Share your insights in the comments below! #RedditIPO #TechStocks #SocialMedia #FutureOfWork

Reddit IPO'd today which means that it's story time. The scene: summer 2017 in San Francisco. I had heard that the Reddit website was being rebuilt and had barely squeaked through the interview process after blanking on the implementation of constant-time CRUD actions for a hypothetical virtualized comment tree that wasn't actually so hypothetical (it was the first iteration of commenting that I would eventually get to work on). Riding the wave of good vibes after accepting my offer, I was invited to the next Reddit offsite on Angel Island so that I could get to know the team before my start date. One catch the recruiter mentioned: the offsite was going to be pirate themed. Your boy here, in all his social grace, went full-cosplay and donned my "Dread Pirate Roberts" halloween costume thinking that I would make a good impression. No one else dressed up. The company was a solid 200 people around this time. Pic related since I couldn't find the actual photo from that day. TL;DR; hedge your bets and pack all costume apparel in a backpack when attending quasi-themed corporate functions.

https://lnkd.in/gvDuqwwf Reddit, the social media company which resembles Twitter, is now ready to enter the public market. It was long overdue. The company that was once founded by Alexis Ohanian, Steve Huffman, and Aaron Swartz in 2005 and sold for $10 million in 2006 to Condé Nast, is now on the brink of joining Facebook, Snap, and Pinterest on the New York Stock Exchange (NYSE). The company is aiming for a valuation of up to $6.4 billion in the U.S. initial public offering (IPO), the social media platform said on March 11, 2024, as it nears one of the most anticipated stock market debuts of the last few years. The company, along with some of its existing investors, is targeting a sale of about 22 million shares, priced between $31 and $34 each, to raise up to $748 million. Being listed on a major stock exchange like the NYSE gives Reddit a stamp of legitimacy and attracts wider recognition as a major player in the online space This can be especially helpful in attracting new users, investors, and potential business partners. Link in bio to read the full article and subscribe to have access to unlimited daily articles. #financialmarkets #business #politics #economics #thelakestreetreview #Americannews #Africannews #americanmarkets #africanmarkets #mediacompany #newscompany #LSR

My biggest whiff of the year? That the Reddit IPO would be a disaster. Not enough people reflect on their prior year predictions before issuing new ones. So as to not be part of that problem, below is my mea culpa on Reddit and why I think I got things wrong. Reddit IPO’d earlier this year in May. It’s stock price is up 229% since then (not a typo). It’s market cap is $29B, compared with $20B for Snap and $22B for Pinterest. That’s despite similar user bases in the US for all 3 companies and significantly higher U.S. ad revenues for Pinterest and Snap. So why is Reddit a darling while the others are more or less investor duds? AI. My bear case for Reddit revolved around the fact that their product was their people, and they really pissed off those people last year. By charging fees for redditor favorite offshoot apps, subreddits blacked out and shut down last summer, showing how vulnerable the platform was (and still is) to its users. I also know Reddit’s direct response ad products have historically been lackluster in driving real conversions or interest off platform. Every time I’ve run a Reddit campaign has been the same story: cheap clicks and low time spent. Besuase in reality, Redditors like Reddit - they don’t want to leave just because your brand served an ad to them. But what I underestimated was the impact that AI would have on their business, particularly opening up their revenue streams to more opportunities from companies like Google and OpenAI who would be willing to pay for their extremely strong backlog of sorted contextual comments. I think my problem was I had a marketing hat on but not a business one, that failed to predict how an adjacent but emerging industry could positively impact them. In 2025, I won’t make the same mistake of not seeing a company’s business problem from all angles, and I’ll strive to reframe the business problems of the clients I work with to understand opportunities that are not obvious. But I’m going to double down on my prediction and say that Reddit’s stock price will rightsize in 2025. Similar to cable companies in the late 2000s, you cant just keep pissing off your users without meaningfully updating the product, and only caring about the needs of brands and investors. Especially when Reddit is profiting off all of their users comments through AI, why shouldn’t all of these users get a cut? There is a Reddit competitor waiting to be launched that not only acts just like Reddit, but gives every user a stake and equity in whatever comments they write that ultimately get sold to OpenAI or Google. A social platform that pays people for their time spent, vs the other away around. In the meantime, if Reddit doesn’t invest in their users similarly to how investors are investing in them, they will be a database of old information for AI companies to glean vs. the vibrant social platform it currently is.

Big week for Reddit, Inc. as they move closer to their IPO. I’m always interested in the way that tech CEOs do (or do not) adjust their tone as they move to the public markets. Some find it difficult at first, feeling that by becoming more corporate in tone they lose some of the entrepreneurial vibe that secured impressive growth for them in the first place. Others - like Reddit’s Steve Huffman - seem to find it a little easier. The reality is that it’s all about addressing your audience in a way that makes sense to them if you’re going to influence them effectively. After all, even the seventeen year old trying to hit grandma up for some bonus pocket money knows that switching out some slang for a polite conversation might be the best way forward. The same is true on Wall Street, and the smartest tech CEOs know that adjusting their tone and finding a way to code switch between consumer and investor language is the fastest way to an institution’s pocketbook.

Reddit IPO fetches top dollar Reddit has priced its shares at $34 — the high end of its targeted range — ahead of its public debut Thursday, raising $748 million. The share price, first reported by The Wall Street Journal, values the 20-year-old social media giant at around $6.4 billion. The company’s first trading day on the New York Stock Exchange will be closely watched, not only because it is the first major tech offering of 2024, but also because its core users are known for creating chaos on Wall Street. Reddit set aside about 1.76 million shares for them to participate. Reddit’s debut follows a tough stretch for the tech industry, which has been hit by layoffs and reduced investment. Uber, Airbnb and Cava are among the companies that have recently offered directed share programs, similar to Reddit’s to reward their top members. #trading #investment #techindustry

Reddit is getting ready to go big with their IPO, but they're also facing some serious public scrutiny. Now, analysts are saying they gotta step up their game when it comes to content moderation. Relying only on volunteers can be risky, especially with potential rules and stuff. With nearly $1 billion in revenue, it's time for Reddit to invest in solid moderation efforts.  To ensure trust and safety, Reddit might need to brace themselves for a significant increase in expenses. It's gonna be interesting to see how they handle this new chapter.  Reddit is gearing up to take charge and make the necessary changes to ensure a safer and more trustworthy environment.  Let's see how they navigate this new chapter!

Leverage the power of Bloomberg Terminal's MODL feature for deep insights into Reddit, Inc.'s IPO, one of 2024's hottest offerings. Compare broker consensus with Reddit's most recent estimates to identify the streets insights on emerging trends and expedite your analysis. Use KPIs like #DAU and #ARPU to evaluate growth potential and compare with peers like Snap Inc. and Pinterest.