RevTech News Room’s Post

Dive into the latest findings on enterprise customer engagement platforms from MessageGears' comprehensive 2024 report, guiding brands towards more effective marketing technology investments. Read the Latest full News - https://lnkd.in/deXSZuxj #martech #martechedge #EnterpriseMarketing #CustomerEngagement #MarketingTechnology #MessageGears

"Struggling with Rising Customer Acquisition Costs? Here’s How to Stay Ahead!" In today’s market, the cost of acquiring customers is climbing—due to increased competition, ad fatigue, and even privacy changes. But there’s a way to turn the tide and reduce these costs. 🔑 The answer? Focus on what really matters: Customer Experience & Customer-Centric Product Design! Here are some strategies to keep your CAC under control: ➡️ Enhance Customer Experience: Keep customers happy and loyal by delivering seamless, personalized service at every stage. ➡️ Customer-Centric Products: Design products that solve real problems and make customers want to spread the word for you! ➡️ Leverage Data: Use data to better understand your audience and create tailored, relevant experiences that drive down acquisition costs. ➡️ Explore AI-Powered Automation: Automate marketing and customer service to deliver personalized experiences more efficiently. Instead of spending more, invest in retention, personalized engagement, and smart product design. The more value you deliver, the less you’ll spend on acquisition. Want to chat about how to implement these strategies? Let’s connect! #CustomerAcquisition #CustomerExperience #BusinessGrowth #MarketingStrategy #LeadGeneration

How do you get to know your customers best? By taking a peek into their Golden Record. A "Golden Record" is a single-source data point that allows you a pure and complete view of everything you need to know about your customer. 🏅🗂 It combines aspects like sales events, communications records, and other defining data in your customer's history that you can leverage to create hyper-specific personalized experiences. In short, it's a tool you can wield to improve CX (and thus make sales), based on very specific individual data. We're huge proponents of marketing personalization at Engine Room - the more personal the experience, the better chance you have to sell. Learn all about the Golden Record and how to leverage it in CX: https://hubs.ly/Q02wqp9n0 (via Redpoint Global Inc.) ➡️ Need a hand in kickstarting your marketing personalization journey? Learn how our experts can help: https://hubs.ly/Q02wqpPT0 #GoldenRecord #MarketingPersonalization

🚀 Master Small Business Marketing with Jeda.ai! 📈 ✨ Craft a strategy with AI-driven insights. Empower your business with data-driven decisions and impactful engagement. Stay ahead with innovative solutions! #JedaAI #MarketingMagic #SmallBusinessSuccess #AIpowered 📊🤖

How can enterprises drive growth in today’s competitive market? Koolay’s CMS offers tools to simplify multichannel management, enhance customer engagement, and ensure data security. From collaborative workflows to real-time backups, Koolay is built to support your business growth. Ready to elevate your content strategy? Request a demo today! #EnterpriseGrowth #CMS #ContentManagement #CustomerEngagement #BusinessEfficiency #Koolay

CUSTOMER vs. CONSUMER How can a customer-first strategy be limiting a fully successful digital transformation in your organisation? It may sound like semantics, but there really is an important distinction to be made between the two in the modern context. The words 'customer' and 'consumer' are not synonymous, are not interchangeable. And we have become lax in using them as such. How so? A customer purchases a product or service, but they might not be the consumer. Conversely, a consumer uses a product or service, but may not be the customer. However, a customer can also be a consumer, if they both buy and use that product or service. By this definition, customers are not equal to end-users. Consumers always equal end-users. Customers exist only at the paypoint, while consumers exist virtually everywhere you look. To adopt a consumer perspective is to finally adopt the much lauded holistic approach to it all. To see beyond the customer perspective. It's time to look at every touchpoint, every node, every intersection of technology, process, and people... and ask who and where the consumer is... understand why they are consumers, what they are consuming, and how they are best served. We rarely acknowledge that the first line of consumers of any brand or business are the people it employs, for example. Firstly, if your people aren't buying into your consumer promise and value proposition, then nobody else is either. And secondly, they are the primary consumers of all the tools and solutions you equip them with. In order to produce, sell, and distribute your offering. Their level of adoption and ongoing utilisation of inwardly-facing systems as end-users is the foundation upon which outwardly-facing systems enjoy success. Your business can't turn systems into success unless your people both can and want to leverage your technology, and have the skills to do so. These are the consumers whose needs need to be serviced first. But they are not the only ones. If you take the time to really look, you'll find surprising end-users you never thought to consider.  #MarTech #DigitalTransformation #MarketingAutomation #MarketingOperations #AdOps

How is your business optimizing experiences to drive more positive customer outcomes? Did you know that companies that leverage customer journey management are able to: 🔼 Increase revenue by 10-15% (Source: Forrester) 🔼 Boost customer retention rates by 15-20% (Source: Harvard Business Review) 🔽 Reduce churn rates by 10-15% (Source: Bain & Company) On the other hand, businesses that don't prioritize optimizing their customer journeys are missing out on these benefits. In fact, a study by McKinsey found that companies that don't focus on customer journeys are more likely to experience: 😧 Decreased customer loyalty 😡 Increased customer complaints 😲 Reduced brand reputation So, what could change if you embraced journey-based personalization? ✅ More targeted marketing campaigns that resonate with your audience ✅ Improved customer engagement and loyalty ✅ Enhanced customer insights that inform business decisions ✅ Increased revenue and profitability ✅ Better alignment between customer needs and business goals At CrockettCX, we help businesses like yours adopt a journey-based approach to CX, so you can drive more positive customer outcomes and achieve your business goals. Ready to start your journey? Let's chat #CustomerJourney #JourneyBasedPersonalization #CX #BusinessResults

👩💻The modern marketers deal with the overflowing #CustomerData and struggle with #DataAnalysis to understand their customers. #Customer360 solution is helping the leading brands make sense from #CustomerData and provide value by: 🎯 Creating personalized campaigns for increased #CustomerEngagement and conversions 🎯 Understanding customer issues and addressing them timely for retention 🎯 Delivering exceptional #CX with the help of #CustomerInsights and gaining a competitive edge.  Learn more: https://lnkd.in/g86xiTGw #DataAnalytics #BigData #DataManagement #CustomerJourney #AltudoBlogs

Why Marketing Technology is key in today’s digital world 🌍 👇 1. Data-driven decision making 2. Personalization 3. Efficiency through automation 4. Enhanced customer engagement 5. Competitive advantage 6. Accurate ROI measurement #Martech #Digital #DataDrivenWorld

🚀Unlock the Power of Chatbots in Digital Marketing! 🚀 💡Did you know chatbots are revolutionizing digital marketing? 🤔 🌟Imagine a tool that engages customers 24/7, answers queries instantly, and personalizes experiences effortlessly. Chatbots do all that and more! 🔥 ✨Boost your customer satisfaction, streamline operations, and skyrocket conversions with chatbots. It's like having a supercharged assistant working round the clock! ⏰ 👍 Ready to elevate your digital marketing game? Embrace chatbots and watch your business thrive! 🚀 #DigitalMarketing #Chatbots #CustomerEngagement #MarketingInnovation #BusinessGrowth