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𝗛𝗼𝘄 𝗱𝗼 𝘆𝗼𝘂 𝗽𝗼𝘀𝗶𝘁𝗶𝗼𝗻 𝘆𝗼𝘂𝗿 𝗮𝗽𝗽 𝗳𝗼𝗿 𝗹𝗼𝗻𝗴-𝘁𝗲𝗿𝗺 𝘀𝘂𝗰𝗰𝗲𝘀𝘀? In this week’s Sub Club podcast, David Barnard chats with Patrick Falzon, co-founder of The App Shop, to unpack the strategies behind scaling subscription apps and preparing for acquisition. Patrick’s expertise comes from managing some of the most successful subscription app portfolios. In the conversation, they explore: 🔹 𝗖𝗵𝗼𝗼𝘀𝗶𝗻𝗴 𝘁𝗵𝗲 𝗿𝗶𝗴𝗵𝘁 𝗺𝗮𝗿𝗸𝗲𝘁: Why bigger isn’t always better 🔹 𝗦𝘁𝗿𝗲𝗮𝗺𝗹𝗶𝗻𝗶𝗻𝗴 𝗳𝗲𝗮𝘁𝘂𝗿𝗲𝘀: The risks of trying to do too much 🔹 𝗘𝘅𝗶𝘁 𝗽𝗹𝗮𝗻𝗻𝗶𝗻𝗴: How to align your app for a strategic acquisition 🔹 𝗣𝗼𝗿𝘁𝗳𝗼𝗹𝗶𝗼 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲𝘀: Balancing risk with multiple smaller apps 🔹 𝗟𝗧𝗩 𝗺𝘆𝘁𝗵𝘀: Why lifetime value isn’t always the best metric Find links to listen in the comments below 👇 Some key takeaways: 1️⃣ Niche markets can provide better opportunities to differentiate and win market share compared to highly competitive categories. 2️⃣ Apps with focused, simple value propositions tend to retain users better than feature-heavy ones. 3️⃣ Clean operations and scalable systems are essential for attracting buyers and maximizing acquisition value. #subscriptionapps #appgrowth

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