The Research Society’s Post

Insights teams need to shift their mindsets about #ResTech to an AI first mentality. AI agents will be a huge part of that transition. our team recently trialed AI agents in research and saw huge efficiencies. we've spoken about some of our findings in this article. Huge congrats to the team: Erik Heller | Stuart Attwood | Catherine Price-Ackers | Jo Kirkhope | Hannah How | Maddie Royle | Katherine Boiciuc Big thanks to the Luminate team: Sue York | Rebecca Dunlop #AIAgents #Chatbots #marketresearch #theresearchsociety #trs

Combining AI with human intervention, as shown in the image, demonstrates the power of collaboration. Advanced language models (LLMs) suggest topics and assignments, while the human touch refines and validates. The result? Greater efficiency and quality. The lesson is clear: AI does not replace, but expands, human capabilities. How are you integrating AI to elevate your impact? #Innovation #IA #Efficiency

At Ipsos we are embracing AI as a research tool, while also being very conscious of its strengths & weaknesses. We have our own tool Ipsos Facto that gives us and our clients a secure environment that houses multiple AI models and all our team have completed AI certification training to help us get the most out of AI. As with market research, asking excellent questions is a craft, this paper gives some great guidance to help get you started 👇 #AI #consumerinsights #ipsos

A recent survey conducted by Rutgers University-New Brunswick highlights growing public concerns regarding the influence of artificial intelligence (AI) on politics and media. Despite these apprehensions, there is a notable increase in the adoption of AI tools in everyday life. Participants expressed unease about the potential ramifications of AI, particularly its role in shaping political discourse and media narratives. The findings underscore a duality in public perception: while awareness of AI's implications is rising, so too is the integration of AI technologies into routine activities. This trend reflects a complex relationship between societal concerns and the practical benefits perceived from AI advancements. Overall, the survey provides crucial insights into how the public navigates the challenges and opportunities presented by AI.

Looking at AI usage statistics, there are some questions about people's understanding of AI. When you ask people whether they are using AI, most will think about the glorified chatbots hiding Large Language Models. Yet, many services use some form of AI and provide a much better return for your time. For example, if you want to do sales research on your leads, Market Intent has a great AI-based solution. However, you never get to see the AI details, as they aren't what sales employees want to see. If you sit on a board, you want to see trends with TARGA. Most directors don't care about the technical details underneath as long as the predictions are somewhat accurate. Thus, these statistics probably need to change the understanding of AI or admit that they only focus on the glorified chatbots instead of on the real solutions that are built on AI. #AI #statistics https://lnkd.in/g9B_Nzam

Bryan Harris and I had the opportunity to talk to Quartz after our global #GenAI study findings were released. According to Bryan, "he is not surprised that China’s adoption rate of generative AI is higher because the country’s government is 'much more efficient' with issuing directives, and that includes telling organizations to use AI. Meanwhile, the U.S. is 'a little more measured in our approach to generative AI'..." What else did we highlight from the study? Check it out: http://2.sas.com/6045945c1 #GenerativeAI

SAS' Bryan Harris and Udo Sglavo both spoke with Quartz following the release of our global #GenAI study findings. "Harris says he’s not surprised that China’s adoption rate of generative AI is higher, because the country’s government is 'much more efficient' with issuing directives, and that includes telling organizations to use AI. Meanwhile, the U.S. is 'a little more measured in our approach to generative AI'..." What else did the duo highlight from the study? http://2.sas.com/6049YS3Cv #GenerativeAI

CONVERSATIONS WITH AI: PART 1 Faster, cheaper, better research? The first of our 5-part series on AI and its role in market research. What works, what doesn't, and how to reap the benefits while avoiding the pitfalls. In this paper, we look at the need to align with experts in the art of the question that can get the most out of AI solutions, including quality and accuracy, while defending data privacy. Conversations with AI highlights that the combination of prompt engineering with domain knowledge, high quality data, and AI models trained on research frameworks will birth a new scientific approach: Iterative Sciences. #ai #hiai #marketresearch #airesearch Amanda Dudding Bart Langton Carin Hercock Aiden Regan Jonathan Dodd Lance Webb Andy Gregory Kania Sugandi Jade Phillips Sara Beccari Trish Roberts https://lnkd.in/gQ-V_vJY

SAS' Bryan Harris and Udo Sglavo both spoke with Quartz following the release of our global #GenAI study findings. "Harris says he’s not surprised that China’s adoption rate of generative AI is higher, because the country’s government is 'much more efficient' with issuing directives, and that includes telling organizations to use AI. Meanwhile, the U.S. is 'a little more measured in our approach to generative AI'..." What else did the duo highlight from the study? http://2.sas.com/60449qQLs #GenerativeAI

This technology is the pinnacle of human innovation, a force so transformative that it redefines what is possible with each iteration. Companies rooted in the early stages of this revolution, the 1.0s, will inevitably be swept aside by the relentless march of 2.0, 3.0, and beyond. Its applications are more expansive and impactful than any single technology humanity has ever conceived. But a critical question looms: How do we keep pace with a technology that evolves daily? The answer is simple: We must embrace it now and grow alongside it. This unstoppable force will not recede. AI is our present and our future, a dual-edged sword that demands we confront its challenges while harnessing its boundless potential for good. Thank you Dominic Ligot David Almirol #ai #medicalAi #airobots #openai #ASEAN